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The role of strategic marketing in an organization
Role of strategic marketing
Role of strategic marketing
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When walking the streets of Milwaukee there are many surrounding advertisements. The advertisements may be for an event, product or service. Whatever the advertisements may be, it is for the consumer to see and for the advertisers to promote. Advertising is a form of communication to persuade or inform someone to perform a certain task. In an advertising agency, advertising and promotion managers deal with a variety of tasks to effectively implement a desired message. Advertising and Promotions Manager can either work for an agency managing clients that contract their services or in-house working for a company as a part of their advertising department. Either in-house or for an agency, advertising and promotion managers use communication as transaction to understand their coworkers, multiple departments, and clients.
To better understand how communication as transaction performs a crucial role for Advertising and Promotions Manager it would be best to look at what the job entails. Advertising and promotion managers have many duties in fulfilling required tasks such as planning, directing and coordinating strategic advertising. Strategic advertising are materials including posters, contests, coupons, give aways, to inform and generate interests in buying a product or service for an organization, company, or individuals seeking to expand their consumer audience. Along with the many duties of an Advertising and Promotions Manager, they also are involved with research, communication with clients, preparation, and implementation to successfully and accurately advertise the specific message (Advertising and Promotions Manager). For an Advertising and Promotions Manager there are many individual duties that supplement greater roles as...
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...structing coworkers, departments, and clients what needs to be accomplished.
References
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Duck, T., & Mcmahan, D. T. (2010). Communication in everday life. Sage Publications, Inc.
Marketing, advertising, and public relations managers. (1998). United States, Washington: U.S. Superintendent of Documents. Retrieved from http://0- search.progquest.com.libus.csd.mu.edu/docview/189337318?accountid=100
Pesmen, S. (1990). Advertising field relatively exciting. Advertising Age, 61(32), 12-12.
Retrieved from http”//0-search.proquest.com.libus.csd.mu.edu/docview/208282348
Advertising and Promotions Manager. (n.d.). O*Net Online. Retrieved from http:// www.onetonline.org/link/summary/11-2011.00
Every day people flip through magazines. Some read every page to enhance their knowledge of the surrounding world, while others are just going through looking at the ads. Many do not think twice about what is being said or expressed through the words and pictures. If people did, however, they would see the truth. We tend to base our product purchases on one simple idea: company advertisements and how they persuade us into buying their products.
I AM Marketing Network is currently a self- sustained company that strives to become a multi governing enterprise that oversees several business entities connected. In the near future the company will have three main heads that govern the direction of the business. These three main heads consist of CEO, CFO, and Creative Chairman. The CEO function consist of an acting officer of the enterprise that makes final decisions on the directions of the company and business partnerships created after consultation with fellow cabinet members. The CFO oversees the financial affairs and acts as an administrator of account budgets and staff structure of the company.
Marketing communication role consists of managing the development of marketing materials for the sales team and customers. By interpreting data, formulating reports, and providing recommendations
Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.
3. It enables better implementation, control, and continuity of advertising programs, and it ensures the most efficient allocation of advertising dollars.
MARKETING DEPARTMENT The aim of this department is to make sure that the business produces goods that consumers would want to buy and sell. Activities of marketing and sales department at Sainsbury's: Market Research: this type of research is a research that Sainsbury's would like to find if a product or a service is suitable for the consumers. This is because they can find out what kind of products or services the consumer's wants. Sainsbury's would also like to find out about if the product exists, if so, how would they manage to improve it. There are two types of research Sainsbury's could use 1) field research and 2) desk research.
Effective communication takes place if the chosen method works correctly for the situation the business and the receiver are in. For example, Ikea may not choose to advertise on the television that they have a product in stock which one customer was asking after because it is not guaranteed that the customer will watch that particular channel, so the best way to inform them is by phoning them directly to ensure that they have received the message clearly.
Is it just me or are decisions not what they used to be? I have recently had to make many tough decisions that will impact my future in a significant way. These decisions range from choosing a major, to actually deciding I want my profession to be. I am making these decisions in small but consistent strides; I went from being a student of the Center for Major Exploration to being almost ready to declare my major. A dashed decision would not do much good because it is essential for me to major in something that will give me the edge required for one to be successful in my chosen vocation. My occupational choice is growing to be increasingly competitive because of the steadiness of the industry (BLS). I want to be an advertising manager; I want to be involved in everything needed to successfully sell a product. Competition is inevitable in such a high level position thus I must be constantly aware of all the new, popularized medias, like the internet (Jerrett; “Starting”; BLS). According to the U.S. Bureau of Labor Statistics, “working under pressure is unavoidable and long hours are common… in 2008 about eighty percent of workers reported working forty hours or more a weak.”
It is imperative to understand what does advertising do, before undertaking any research in the field of advertising. Advertising is a form of communication. It attempts to send a message to the target audience in order to elicit a desired
Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.
Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate to the activity or product represented on the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing one in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point.
We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don’t realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other various media. The magazine would appeal to almost anyone, from a fifteen-year-old movie addict to a sixty-five-year-old soap opera lover. Therefore the ad for the Samsung television will interest a wide array of people. This ad contains many attracting features and uses its words cunningly in order to make its product sound much more exciting and much better than any television would ever be.
Advertising lies in the Promotion part of Marketing Mix, but it applies to all the other P's as well. Promoting one’s business is the key ingredient to making one’s business successful. Promotion, along with a great product, key placement, and a reasonable price, will help a marketer work his way to the top. Promoting does not mean leaving his advertising up to the word of mouth of his current customer.
Advertisement is a type of marketing communication used to attract or encourage an audience to take or continue some action. Usually advertisements contain commercial offerings, or conscious messages and information. Advertisements have an ancient history. In the early ages, Egyptians used papyrus to make sales messages and wall posters. Later commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia.
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.