What is Social media?
Social media is a services of web-based networking sites that allow users to construct a public or semi-public profile within a bounded system, articulate with other users with whom they share a connection, and view their list of connections and those made by others within the system. The nature of these connections may vary from site to site (Herring, 2009)
The Early Years
The 21 Century was called a century of information Systems. Social media made a huge impact in transforming business and communications. Social media and networking is the fastest way to grow a business entity. In 2000, many social networking sites emerged to ease interaction with people that share common interest in music, education, movies and so
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There are several communication channels in an organization that include meetings, phone calls, and emails. These cahnnels have their own limitations such as forgetting a message, missing to take notes during a meeting, and searching for information in a big list of emails which can be challenging. The social media increased the commmunication and its effectiveness in the organization. Now people do not need to waste time as it become easy to send a message throug a messanger and get a quick response. It also improved collaboration between team members in an organization, which has resulted in a better …show more content…
It will also help to built a good reputation for the organization.Social media is best to promote communication between employees and management, share project ideas and work in teams effectively, which helps in sharing knowledge and experiences. It also help for comunication between current and potential customers in receiving feedback, product definition, product development, or any forms of customer service and support. Encourage company‟s employees, to become members of a well- recognized community.
Social media such as Facebook, blogs, YouTube have become major sources of hiring. LinkedIn is also very popular for the same reason. Social media has also become one of the easiest ways to improve productivity and to generate a natural interest in the work carried out by the employees ( Edosomwan et al., 2011)
Conclusion
The main success of social media is conversation. When businesses use a social media sites, it enlarges the converstion The companies must take time to review the conversation and must dedicate time and effort to respond to customers
As technology progresses, social media continues to have a positive impact on people’s lives. It helps individuals communicate with loved ones that are farther away, become informed easier, and it helps open doors to businesses. Domains such as Facebook and Twitter have truly revolutionized the way individuals interact.
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media has brought great business benefits to the business world because it gives higher brand visibility, generates new customers, is cost effective, and introduces social networking.
Businesses can benefit from social media through cost reduction by reducing staff working hours and increasing revenue. Social media marketing is the fastest means of getting words out about a business or product, that is why eventually all businesses are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics, which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them to computers and mobile devices. Social media marketing is a term not really known by many people.
Social media is used by many people, young and old around the world as a way to communicate. Our lives have become so busy that it is difficult to maintain family and social relationships. “They use social networking sites including Facebook, Twitter, LinkedIn, etc. On these sites users create profiles, communicate with friends and strangers, do research and share thoughts, photos, music, links and more” (Social Networking). With the use of social media you can be friends with all sorts of people without actually seeing or knowing them. “In many ways, social communities are the virtual equivalent of meeting at the general store or at church socials to exchange news and get updated on friends and families” (Cosmato).
Social media is the combined online communications channels devoted to community-based input, dealings, content-sharing and cooperation. It’s a computer-mediated technology that helps out the creation and sharing of data ideas, career interests and other forms of expression via effective communities and networks. Social media is becoming an integral part of life online as social websites and applications proliferate. Most traditional online media include social components, examples of prominent social media:
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Social media start as a very personal tool for users to communicate with their friends and closely related people. Soon after, business area have also take the advantage of this innovative way of exchanging information.
To sum up, Social Media became an important part in our lives. It made us more exposed to the world and increased our self-confidence. People can now express their persuasions with total freedom through the social networks. It is an amazing technology that made the human interaction easy, handy and fast. I think that social media is of a great benefit to the humanity if people used in the right way.
Advancements in technology allow communication to be more efficient and more reliable. Websites have been designed that are based on social interaction and businesses are getting involved online to connect with their consumers through this Internet site. These websites are called, social media, and it offers a way for consumers to network by sharing content that is accessed online. An article from the California Management Review defines social media as, “the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks” (Katona, 2014). Social media is popular right now and able to grow in bigger and better things, businesses are taking advantage by using these websites for online marketing. Marketing that is posted through the Internet and uses social media is known as social media marketing. Advertising and promoting products this way has many advantages and disadvantages. This form of marketing can help the business by being cost efficient by
The advent of new technology such as the social media has penetrated into the market and altered the way customers seek information. As the number of social media users escalates companies are advised to take advantage of the emerging marketing channel and effectively communicate with customers. Its interactivity, ubiquity and accessibility qualify it as one of the most cost effective marketing tools today. This research paper is an exploratory study about the role of social media in marketing.
Social Media is used to market products, promote brands as well as connecting to their customers. Communication is also made easier through this new form of media, in which face-to-face meetings are no longer required for businesses.
The world is gradually getting smaller. It has been a long time since companies and organizations used Internet as an online working platform. However, just recently people use it as a place where employees can be able to effectively interact and communicate. Designing variety working infrastructures in the form of social networking site which manage and foster mutual interaction like Facebook becomes an initial trend in this digital era. Nowadays, people are trying to apply for companies which provide flexible working schedule and even opportunities to work from different continents. People are now can be connected to virtual world, across time zones and borders. However, it is just the beginning, in the next 5 years, there will be more features and working tools to be integrated into these social networking sites such as sharing videos, files, live stream for meetings without any interruption. It the time when all meetings can be done and all surveys from Human Resources function can be fulfilled online. CEOs and senior managers will learn how their companies or organizations can adapt to these new changes and there will be more methods and channels to recruit, manage and develop employees through virtual working spaces. Cooperations will apply new operational processes to accommodate social networking. It
When customers trust their company, they always stay with the company. In this way, the use of social media benefits the organization’s business. Another advantage of using social networking in business is that it gives the organization an opportunity to monitor their customers’ perception about the company.
In addition, social media changed the way of living and the working level of many people like organizing vacations and researching for school and university projects. With attributes that may affect the way people interact online, social media open a new ways for many newspapers, magazines to publish their issues online to promote their ideas quickly and to let the people in contact with their news and to make more productivity and make more money. Also, they can listen to any type of music, reads books, story, purchase any product, buy clothe online...
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...