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The influence of social media on society
Positive and negative effect of business on social media
The influence of social media on society
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We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media has brought great business benefits to the business world because it gives higher brand visibility, generates new customers, is cost effective, and introduces social networking.
Social media has helped businesses grow in tremendous ways especially in brand awareness. Lets face it, when we are signing on to our social networks, checking our email, and even looking something up we are constantly bombarded with advertisements. But how else are we going to be aware of a new business or of a different brand that might match up your interest if we aren’t being told it exists. The message needs to be put out there and show the customer that they exist. One big way of the business connecting with the customer or future customer is social networks. Facebook, twitter, YouTube, and LinkedIn have influenced brand awareness dramatically. According to the business2community website there are nearly seventy percent of account ownerships on Facebook globally, nearly fifty percent account ownerships for YouTube,...
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...munity 12 Awesome Social Media Facts and Statistics for 2013 Comments. N.p., 19 Sept. 2013. Web. 01 Dec. 2013. .
• De Boer, Haden. "The 5 Effects Sharing Experiences Has on Your Business." The 5 Effects of Sharing Experiences. N.p., n.d. Web. 01 Dec. 2013. .
• Denney, Whitney. "What Are the Benefits of Social Media for Business? | Radiate Media." Radiate Media. N.p., 28 May 2013. Web. 01 Dec. 2013. .
• Pozin, Ilya. "10 Proven Ways To Market Your Website." Forbes. Forbes Magazine, 11 Apr. 2012. Web. 01 Dec. 2013. .
A. M. Kaplan and M. Haenlein, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, vol. 53, no. 1, 2010, pp. 59-68.
has become much easier for companies given the new technologies available. However, the wider the span of audience a company tries to reach, the higher the cost of resources. Social media websites offer numerous tools and applications that could greatly increase the growth of small businesses and non-profit organizations and can be much more cost-effective [30]. Social sites can be used to network with organizations to help potential employees find employment and give corporate ...
Businesses can benefit from social media through cost reduction by reducing staff working hours and increasing revenue. Social media marketing is the fastest means of getting words out about a business or product, that is why eventually all businesses are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics, which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them to computers and mobile devices. Social media marketing is a term not really known by many people.
Sometimes the best way to see if your business needs help with social media is to get your hands dirt with a social media evaluation. Although you might not be a social media expert...yet, you can still use these questions to see how to improve your presence.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Kaplan, Andreas M., and Michael Haenlein. "Users of the World, Unite! The Challenges and Opportunities of Social Media. " Business horizons 53.1 (2010): 59-68.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Social media is the modern version of the paper plus more. In modern society technology runs the world and the same applies to advertising and a company’s success because social media can spread the word fast and get your business recognized by a lot more consumers. Social media is "A unique opportunity for companies to stay on top of mind with current customers and get on the radar of new customers on their preferred platform." (Zeckman) Social media has a positive impact on businesses because Zeckman claimed that due to the rise in social media, more businesses can become closer to their customers and develop the trust and security that they are the right brand for their customers. In addition, Zeckman stated all businesses can use social media to their advantage by social media to get customers more interested and thinking about their product and to get new customers drawn in by ads that if we’re not posted some people would have never heard of the business. In connection it has been shown in research and surveys that social media has a very important effect on modern businesses and Ashely Zeckman continues to support this because in her article she states that "70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging
According to research, these social media platforms provide a great field where businesses are able to directly interact with their customers. This thus has made it possible for such businesses that have adopted the use of social media to receive feedback from customers regarding the quality of their services and products. This is a positive effect of social media that have made it easy for many businesses across America to develop their customer base (Laroche, Habibi, Richard & Sankaranarayanan, 2012). Advertisements and other important information is passed to the target population through social media which is also considered to be effective in the long run. With regard to the business culture, it is clear that the traditional forms of conducting business have been eroded.
Some of the ideas that are central to the idea that social media is a benefit to today’s society are that social media encourages increased communication with friends and family, provides fast access to breaking news and other information, and help business attract new business and correspond more quickly with their existing customers. Increased communication is important in all aspects of life. Keeping in touch with family and friends is easier than ever before. Whether it be a Facebook post or a tweet updating friends about exciting news or being able to see a picture...
“Recruiting and Marketing are Top Benefits of Social Media.” HR Focus 87.1 (2010): 1: S1. ProQuest Research Library. Web. 24 Apr. 2014.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...