Bricks and clicks Bricks are organisations or businesses which run at a shop, for example Morrison 's. Morrison 's is a brick because it doesn 't have an online trading market, and marketing is done face to face with customers at the store. Clicks are organisations or businesses that run online only. Their marketing can be done online via internet. Examples of click businesses are, Dell, Asos and Amazon. These are examples of click businesses because you are able to buy items online only. Click and bricks are organisations or businesses that run at a shop and also have an online trading market. Their marketing can be done face to face or online, which ever your preference is. Examples of click businesses are Tesco’s, Asda and Argos. These are examples of click and brick businesses because you are able to buy items online as well go to the shop to buy the items. Advantages of e-commerce …show more content…
This is because for example, if you buy a designer watch on an e-commerce site, you don’t know 100% if it’s original or not, which is why some customers don’t trust e-commerce sites. Also some customers have trust issues with e-commerce businesses because they think their personal details are not private. Customers also have issues when e-commerce sites personalise their usage of sites, by recommended other products, centred on what they purchased or searched for before. Lack of Human Contact This is also a disadvantage for e-commerce sites because customers cannot speak to anyone from the business, and prefer to shop in in stores, for this reason. Customers also like to physically see the item they are purchasing, however with e-commerce they are unable to do this. That is why there is a lack of human contact. Also if a customer wanted to buy clothes, in store they would be able to feel the quality and try it, but with e-commerce this is impossible. Delivery
Some pros of doing a store retail channel is that customers can actually touch the products, they receive personal customer service, and immediate gratification after purchases. Pros of the internet channel is that there is a greater selection, Nordstrom can provide more information for products, and collect more information about shoppers. Drawbacks
To develop a trust among the customers for buying online with a large amount of selection.
When an organization determines that e-commerce is an option that is going to be offered to consumers, the organization needs to realize that as a whole the organization is going to be exposed to new risks, such as, fraud and viruses. Regulatory mechanisms for e-business are not yet in place in many countries. This causes B2B and B2C sites to be based around trust, trust in the organization that has been chosen, either for business or consumer purposes (Chaker, 2005).
... It is apparent that consumers tend to reject the phone calls when they are angry to find that their privacy is being violated. To conclude, with the significance of e-business, consumer privacy becomes an important concern. The sales of consumer information and the lack of privacy awareness are the main causes of the privacy problem.
Mishra, Sita, and Mathew, Priya. "Analyzing Perceived Risks and Website attributes in E-Retailing: A Study from India." Journal of Internet Banking & Commerce 18.2 (2013). Print
In an electronic commerce environment, trust is difficult relation to build and even more critical for business success than in traditional commerce. The electronic commerce is not an ordinary business environment where we can trust the vendors.
According to White (2007) there are several competitive disadvantages but the latest jab comes courtesy of outgoing Microsoft "chief software architect" Bill Gates who has stated that Apple Inc. has a "huge disadvantage" when it comes to bringing computers into the living room. Apple 's disadvantage, according to Gates, is that unlike Microsoft it does not work with other companies to develop hardware and software that can accomplish a wider variety of tasks (p. 2). It’s possible that Apple’s strategic planning staff purposely wants to operate as an independent company in order to keep its competitive edge over other organizations like Microsoft, Dell and IBM.
According to Degado and Aleman, (2001, European journal of marketing), brand trust includes brand reliability and brand intention. Bran reliably represents consumer belief that brand will deliver the value it promises, and brand intent refers to the temperament of the brand to put the consumer’s interest as the primary consideration. Growing researches about e commerce has noted the influence of web environment on trust and purchasing decision. This article regards brand affect as positive emotions and effective commitment which associates with brand feeling and concept of emotional bonding. Researchers have conducted various studies in order to understand the dominant factors that best fits with the selection of brand by the consumer and how the e-environment and its features effect the loyalty of customers and brand. Study states that privacy and security are highly correlated (Ha, H. Y., 2004 Factors influencing consumer perception of brand trust online “journal of product and brand management”, )as the consumers have to give their personal information, open online accounts, give their bank details, etc. they are worried that their transactions can be traced by other user and online viruses could affect their transaction. Researchers than framed hypothesis on brand and e- environment to find the relationship between the brand and online portals or website. Outcome was that he brand
In this report author has presented various levels of end to end security on B2C web site. Number of security threats has been informed along with recommended technical controls that can be put in place in order to provide counter measures against web security threats to B2C web sites. Further, customer side measures have also been informed, that can be easily monitored and setup by the customer in order to protect themselves while using B2C web site. Finally, author wants to add that security issues do occur and they clearly a threat but by performing security threat analysis and but educating customer regularly about changes on website and additional protection features, trust in shopping on B2C web site can be maintained that eventually generates revenues.
Customers like to stay entertained while hunting for the perfect gift. Shopping in stores can be boring at time causing the customer to shop online in the comfort of their home (No One Is Talking about a Major Reason That People Aren 't Shopping for Clothes in Stores). Online shopping can be more exciting to people than going into the actual store.
In conclusion, it is worthy to note that e-commerce has become a major driving force in globalization of trade. It has also given online vendors opportunities of reaching many clients across the globe. However, issue of many risks like fraud, stealing of customers’ confidential information continues to affect e-commerce. Developers of the infrastructures that facilitate online business thus need to address risks issues as many people continue to adopt online trading.
The finding has showed that psychological is very relevant to know the attitudes, beliefs and perceptions of consumer to influence their decision making process. Besides, social identity is found to be very relevant in consumer decision making process because consumer decision making is affected by the need to show the social status to other people. Then, perceived risk found to be particularly relevant to online purchase decision since trust is an important factor influencing decision making of students. Previous experiences and knowledge is very relevant to make the consumer knowledgeable in order to influence their evaluation of the products and select the final product with ease from a particular web
The Information revolution is changing our daily lives. With the rapid development of computer and internet, online commerce become quite common and plays an important role in the modern world. The online business has booming development in these few years. US online retail sales raised an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping. Then questions should be raised: what is the advantage of online shopping? Why people shop online? In following paragraphs, the advantage of online shopping for the consumer and consumer’s motivation to shop online will be reviewed and discussed.
and resistant to wind, water, rodents and insect. On the other hand, the concrete has some
Electronic commerce- E-Commerce- is “Business-to-consumer and business-to-business commerce conducted by way of the internet or other electronic networks.” (Merriam-Webster) The online retail business is very profitable. Anyone and everyone can go to a website to view their favorite products and make a purchase. This makes selling products much easier and less expensive than setting up a building to hold those products they wish to sell. This building is much less remote than the online store which will lead to less profit in the long run. For the small business that is just starting out, or even the medium sized b...