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Comprehensive essay on swot analysis
Comprehensive essay on swot analysis
Swot analysis byd
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Executive Summary
Little Foot sells high quality of Kid’s shoes online within America. The company is based on high quality material that used for manufacture will offer different types of colors and style of kid’s shoes. The kid’s shoe size chart starts from 0 to size 4. Most of customer also looks for half size for example 3 ½.
Company’s objective in long term:
• To provide high quality of design and product to the customer.
• To maintain reputation of trust delivery all over America.
• To develop a trust among the customers for buying online with a large amount of selection.
• To become effective market leader in the kid’s shoes industry concerning shoes sales online.
• To maintain good customer relationship by offering suitable means of purchasing our collection of shoes with the help of our website.
The decision that need in short term and long term goal are;
For the short term we will need a financial loan for initial start for the business. We will require a start up costs for Little Foot will be $100000 minimum to $700000 maximum.
- If we look at the long term goal additio...
The company can improve its channel strategy to enhance its current performance in one way. The company’s website is too reliant in the physical stores. The website has photos of the physical store ostensibly to help customers to connect with it. This idea seems well founded. However, the target market for any company that operates an online shopping system is not local. It transcends geographical boundaries. The company needs to consider how it can make the online shopping experience authentic and complete for customers who may never visit any of its physical stores. A website makes a company a global player. In this regard, the company needs to expand its channel strategy to take into account an expanded potential market. This shift in strategy will increase the sales the company makes.
The other problem people face with many other online clothing retailers is the inconvenience caused if they need to return a product. With our service, the customer does not pay the price for the product and has considerable amount of time to come to a decision as to whether or not to buy the product. This removes any remaining doubt in the customer’s mind and increases customer confidence levels.
Sports Inc. has become a major player in the basketball shoe market. Our products are second to none; with ultra lightweight footwear designed to ensure player safety -- our athletes are just as happy as their loved ones. However, our profits have been stymied by our lack of product diversity, we’ve reached the mature stage in the basketball shoe PLC , and therefore, need to look into extending our product line into other sports. I propose we use our state-of-the-art shoe technology to breach the football cleat market. Football cleats may not be the exciting “new-to-the-world” product that makes a big splash, but I think it can be a source of great value to the company.The environment surrounding football is an interesting one and one that
The company had to be the second largest retailer shop in the US; it has many advantages that come along. The customers well acknowledge the company and its brand have been well established.
In an increasingly competitive market with strong rivals such as Reebok, Adidas, Nike’s latest strategy is offering consumers the shoes they desire. This is done by providing customers with the option of designing their own shoes. At Nikeid.c...
Price: They have pricing strategy for different group of consumer. The price of their shoes varies depending on the type of the shoes, the feature of the shoes, and even design and edition matter. The shoes can be price at a standard price where most customers can afford. Yet some special feature shoes are specially design and created for premium customer who can afford to pay a higher price. For this reason they can capture different group and level of customer.
In Small Shoes, Camille Licate shares her story of how she has learned to let go of the things in life that had been holding her back, so that she could be open to new opportunities. She does this by using the metaphor of shoes. While there are some opportunities in life that help to carry you forward, eventually, you may need to let go of them in order to take advantage of other opportunities. Likewise, you cannot keep using the same pair of shoes forever. At some point, you will outgrow them, and need a new pair to help you get to the place where you need to be. Through this metaphor, Licate explains how your plans for the future may change with time and dance is not the only career path out there for dance majors. She also relates
s and to give the organisation a sounder footing should the market become more competitive in the near future. Possible drawbacks with such an online service would be security threats to accounts held by online customers. Also the broader issue of an anti-competitive industry may withhold such an expansion by one of the market leaders. 5. Bibliography 1.
1. Is the international market arena in which your athletic footwear company competes characterized by multicountry competition or global competition? Explain why.
Louis Vuitton, a French designer and entrepreneur quickly made a name for himself in the fashion industry by becoming Napoleon’s wife “personal box-maker and packer.” At the age of sixteen, Vuitton and his family started the legendary workshop by creating travel trunks and the famous unpickable locks in 1859 (Louis Vuitton, 2015). As the legendary brand continues to remarkably exceed both sales and expectations, Louis Vuitton as a brand strives for pure distinction and exclusivity.
Based on these concerns, retailers in the international marketplace have their work cut out for them. But through proper education of consumers, and the ever-expanding growth of the infrastructure in many countries, the future seems to be leaning heavily towards using the Internet for many needs.
Thus, customers can get and receive information from each other instead of communicating to the corporations or the companies and as result they can easily spread information about company products as well as information about new arrivals
The conversion of online searchers or online customers into buyers by researching or marketing for customers through interaction, thereby simplifying the customers of consumer process of finding the products they wish to buy. Secondly, the increase in cross-sell by charming or pleasing the customers by upgrading the quality of the manufactured goods which is one of the factors that are not originally implemented and thirdly, creating successful relationship between customers.
We always make sure that when they come to our stores they experience the best shopping and that they find what they want to buy and we have a reason for them to buy. We make sure that our merchandising is up to standards and it motivates the customers to shop in our stores.
For instance they can purchase anything at any point of time without going out to any physical store; they can compare the prices of the product from different websites and can purchase from the site where they are getting cheaper; it also saves time; customers can also avoid pressure when having a face to face interaction with the salesperson etc. We can summarize these factors into 4 categories: