Addidas Case Project

Adidas Case Project

Scope of the Project:

This project gives an insight of the company’s Information technology and information systems, their impact on the market and on the company. It also explains the problem faced by the company before implementation of any of the solutions. And then explains the IT solution adopted by the company. It is followed by the results and consequences of the implementation of the program.

It gives a gist of problems faced by the company which is the growing retail business, and the demand to have updated information of the inventory. This was possible with the new technology implemented by the company which is SAP to solve the CRM problem.

Moreover, an in depth knowledge of the competitor of the company is also given, to create a better picture of the problematic situations into which the company was in.

About the Organization

ADIDAS - All Day I Dream About Sports

Here is a brief understanding about the company and its industry as well as its concentration on the market and customer’s needs can be known better. It also provides the vision of the company and information about its Chief Executive Officer’s since its origin.

Adolf Dazzler, founded the company by making the first shoe made out of canvas in 1920 at the age of 20. The hidden idea behind it was to provide the best foot wears for athletes of different categories which was later utilized by the war people. This idea made him establish the company till his last breath in 1978. The biggest proof of his successful ideas perfection is 700 patent rights as well as other industrial property rights throughout the world.

Adi Dassler’s made shoes were used for the first time at the 1928 Olympic Games in Amsterdam. In the mid 1930s the company with 100 employees had 30 different varieties of shoes for eleven different sports. It is now one of the best sport shoe maker in entire world.

After the Second World War, the company in 1947, with 47 workers, the company introduced shoes made out of canvas and rubber for American war heroes. He also invented the company a symbol with three stripes and gave it a new name adidas.

The company also simultaneously concentrated on the sports and made sure that the public came to know of their inventions and of their interests to give bettered products to tits customers.