AT&T Inc. is an American multinational telecommunication corporation, offering services such as cell phone service, landline phones, television, U-verse Internet, and advanced business services.
As of 2015, AT&T serves over 140 million mobile customers. The company, based in Dallas, Texas, USA, was founded in October of 1983, allotting founding credits to Alexander Graham Bell, the inventor of the telephone. According to the AT&T official website, in 1984, AT&T and the U.S. Department of Justice entered an agreement in which AT&T would separate from its local telephone operations but maintain long distance, R&D, and manufacturing arms. Following this contract, Southwester Bell Corporation Communications Inc. came to be. In 1996, the Telecommunications
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The millennial movement gained over 20 million views. Another campaign, Between Two Worlds, was AT&T’s effort to lure young bicultural Latinos to their service. The campaign was a marketing effort, focusing on social media and documentary-style ads based on the real-life stories of young customers centering on how modern digital technology affects their lives. Their most successful campaign, and the one we will be expanding on in this paper, is the “It Can Wait” movement, an anti texting-and-driving initiative, with the slogan “Keep your eyes on the road, not on your …show more content…
In order to adapt to the extensive use of smartphones in these modern times, AT&T extended their campaign to pledge against not only texting but also to the use of social media and video chat while driving. According to the AT&T website, the clear-cut goal of this campaign is to save lives and make texting and driving as unacceptable as drinking and driving. The “It Can Wait” campaign main objectives are: to save lives by raising awareness and changing texting while driving behaviors by both showing and telling about the dangers, and increasing consumer willingness to recommend
The cell phone provider known as AT&T has produced several commercials to show the dangers of texting and driving. These are designed to grab people’s attention and to touch them in a small place in there heart to the point that they no longer feel the need to pick up their phone in the car. They stress over and over the dangers of reading just one text. There have even been safety precautions placed in teens vehicles that record them as well as the road while they are driving to catch any of this distracted behavior. As Americans have seen an increase in the amount of texting and driving there have been several of the 50 states that have put laws in place to help try and put a reduction on the amount of fatalities. The devastating part about this kind of distraction is that nearly every person that has owned a cell phone has picked it up at some point while they are driving to make a phone call or send a quick text. They have seen the commercials and they know the hurt that it has caused many families loosing someone they love, but we still to do it anyways. It’s so easy to tell yourself “It’s just one quick text, I will be fine.” At some point we need to realize this is not
AT&T’s roots stretches all the way back to 1875, when Alexander Graham Bell created the first telephone. The main reason AT&T was created was to exploit the creation of the telephone. AT&T became a parent company to the Bell system, which was a phone company monopoly. They created a long distance telephone network that went from New York to Chicago and then on to San Francisco. Then in 1984 AT&T split into eight different phone companies. They built out to Denver in 1899 and then they hit a rough patch, the signal wasn’t too strong. Luckily, AT&T created the first practical electrical amplifier in 1913. And this made transcontinental communication possible. Bell’s patent expired in 1894 and only Bell telephone could only legally operate in the U.S. The number of telephones grew as phone wires spread across the nation, there where about 3,317,000 phones. The only downside to this early story is that, only phones with the same phone company could contact each other, this was being fixed in 1913. In 1925 there was a new president, Walter Gifford, he sold International Western Electrical Company to the ITT for 33 million to make AT&T universal. In January 1, 1984 was changed and revitalized, it no longer was the bell system. It had a new global icon, as you see today. IN 1984 AT&T carried around 37.5 million calls a day. CEO, Robert Allen, announced that on Septemb...
The dominant economic traits of this industry start with having an enormous amount of capital required for staying competitive. One is also required to spend lots of money on research and development, as the telecommunications industry seems to be the vision of the future. More and more companies like AT&T are trying very hard to combine their network services of phone line, video and data transfer, high speed internet access, and television cable via one line in the consumers homes. With a successful combination of the above stated services AT&T is hoping to be the industry leader in the near future.
Upon the acquisition and merger of legacy AT&T Wireless by Cingular Wireless and the solidification of SBC, BellSouth and Cingular Wireless, the New AT&T mobility business unit now leads in the current market share narrowly over Verizon Wireless.
Texting/using a cell phone while operating a vehicle is one of the front runners in technology related deaths/injuries. Statistics show that 660,000 people per day attempt to use a cell phone while behind the wheel, and that 1.6 million of reported car crashes per year are linked to cell phones. Eleven adolescents lose their lives every day due to texting and driving (“Cell Phone Use While Driving”), these are young lives that are being cut short due to recklessness and a lack of concern for others and even themselves. This is what technology has done to society. It is obvious that people today believe that liking an Instagram picture or texting back their best friend is more important than another person’s safety and well being. People have begun to put others in danger in order for them to fulfill their own electronic addictions. Humans once loved and cared for each other, now they love and care for their cell
Years later, the Telecommunication Act of 1996 triggered dramatic changes in the competitive landscape. SBC Communications Inc. established itself as a global communications provider by acquiring Pacific Telesis Group and becoming the new AT&T. The merger of AT& T and BellSouth, along with the ownership consolidation of Cingular Wireless and YELLOWPAGES.COM, will speed convergence, competition and continued innovation in the communications and entertainment industry, creating new solutions for consumers and businesses and positioned to lead the industry in one of its most signifi...
Even if a driver reads the statistics of texting while driving, he or she will find a way to justify doing so. 77% of young adults are very or somewhat confident that they can safely text while driving and 55% of young drivers say that it’s easy to text while driving (“DWI” 1). These statistics are heartbreaking and unfortunate, because so many drivers don’t value the lives of passengers in their car or drivers on the road. While these teens may seem confident, it is still a dangerous problem. Since studies show that 10% of their driving time is spent outside of their lane (“DWI”
AT&T had developed a reputation for providing high-quality long distance telephone services. It moved rapidly to exploit this reputation in the newly competitive long distance market by aggressively marketing its services against MCI, Sprint, and other carriers. Also, AT&T had traditional strengths in research and development with its Bell Labs subsidiary. To exploit these strengths in its new global competitive context, AT&T shifted Bell Labs' mission from basic research to applied research, and then leveraged those skills by forming numerous joint ventures, acquiring NCR, and other actions. Through this process, AT&T has been able to use some of its historically important capabilities to try to position itself as a major actor in the global telecommunications and computing industry.
As might be expected, the millennial generations as a whole are passionate about the technological and communication advances in the past decade with the internet and social media. “A new Pew Internet Project report reveals that 93% of young adult’s ages 18‐29 are online” (Andrew January 14 to 27, 2010). This allows access for marketer’s access to the generation in a different way than previous generations.
Texting and driving is an incredibly dangerous act that is committed so frequently. Texting and driving is an example of distracted driving, which happens whenever the driver takes their eyes off the road (United States Department of Transportation). Currently, there are 324 million electronic devices for only 310 million people in the United States (Federal Communications Commission).Today’s ever-changing society has made use of electronic devices a necessity for all people. In 2011, 2.12 trillion texts were sent. This is a major increase from only 86 billion in 2008 (Federal Communications Commission). During the light hours of each day, over 800,000 vehicles are being operated while the driver is texting (United States Department of Transportation). People age thirteen to seventeen sent an average of 3,400 texts every month. This is a daunting statistic because these are the people that are just learning to drive (Federal Communications Commission). However, the distraction of tex...
Across the globe family and friends are losing their loved ones to fatal texting and driving accidents. These days, many strive to be connected with the world and their friends by using mobile devices. The problem is that numerous people tend to do so at bad times. For example, while one is driving, it is common to look down at the cell phone to send a short text message that could put their lives in harm. Across the nation, numerous advertising and support groups are spreading the word to encourage society to put phones down and focus on driving instead of texting. However, it really hasn’t stopped. There needs to be a significant change and with the way technology is advancing, there is an immediate, attainable action that can be accomplished.
One of the major cell phone companies AT&T, has had enormous success in launching its “It Can Wait” campaign.AT&T is using its campaign to show ttenagers the damaging effects of texting and driving and what it can do to everyone around. Texting and driving should be tied into the school systems learning guidelines as most teenagers think that texting and driving is not as big of a deal as it seems to be. In a study done by() results showed that thirteen percent of drivers age eighteen to twenty involved in car accidents admitted to being on their phones at the time of the crash. And seventy seven percent of teenagers say they are somewhat confident in that they can text and drive safely. This should be a a major eye opener to all members of society. The new generation has very little real world experience in how texting and driving can really affect them and their
Texting and Driving is a big epidemic that hurts our nation day by day, I’m here to persuade you to don’t do it.
Following this, undersea cable and satellites, which made it possible to link points halfway around the earth sounding as if from next door. Finally, by adding three digit area codes, all phone calls, either to next door or around the world, can be made by the caller. The first telephone company to establish a telephone industry was the Bell Telephone Company, in 1877, by Alexander Graham Bell. This did last for sometime, however, independent telephone companies were started in many cities and small towns. By 1908, many customers were being served by a new company called AT&T, which eventually bought out the Bell Company.
Rainer, Thom S. (2011). The Millennials: Connecting to America’s Largest Generation. Edition #1 . Pages 18-24.