A Rhetorical Analysis Of Stereotypes

Consumerism is a noun that signifies the theory that when people spend money on popular goods they are helping the economy. Consumerism has changed from the view that a product gave you a service, to being a mental well-being level by defining our identity as people. Our society feels as though our consumption habits define how we understand ourselves, how we connect with each other, and above all how we feel a part of, and fit in with the society as a whole. The products in which we buy are largely defining our social and economic value. This is because the lens in which we see and understand the world shows us what is possible and how we might go about achieving what we want. Colin Campbell, a British sociologist, adds his knowledge into

These aspects include visual elements, symbolism, choice in music, and language selection. The advertisements first frame is of a man flipping a tyre the voice over saying “are we weirdos?”. This rhetorical question is used to open the viewers mind. The voice over continues asking these types of questions to make sure that the viewers are still thinking about themselves and their own lifestyles. The symbol of Reebok has been shown as a mark of excellence stated by the Reebok compony themselves and each trapezium represents elements such as physical, mental and social. This makes people feel as though this product will make them physically, mentally and socially stronger and more equipped to take on life’s challenges. The music is upbeat, which makes the audience feel energized. The language selection is inspirational and automatically engages the audience in the empowering, compelling and profound

At first it just seems like an inspirational video about being the best human that you can be. However, at the end of the video you see that the advertisement is showing that you can only be the best you can when owning a pair of Reebok shoes. “To all the athletes out there who spend their days bloody, muddy, and sore, not for bright lights or money, but to simply be the best version of themselves: this is you.” Viewers of the advertisement may become envious as they don’t spend every day ‘muddy and sore’ making them feel inferior.
Director A.G. Rojas employs many fit, healthy, strong people to show the outcome of owning the Reebok shoes. Rojas mixes in shots of firefighters and busy families to forge the all-important connection, linking the obsessive workouts with aspects of daily living. The people within the advertisement are shown to be awake in the early hours of the day and stay out long after dark, risking pain and injury, pushing themselves to the physical and emotional limit. Thriving to be the best they can be physically and