Swot Analysis Of Equinox

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Equinox is more than just a gym; it’s the Rolls Royce of gyms. By placing heavy emphasis on luxury and high-performance, Equinox delivers a product that parallels to the luxury lifestyle of their clientele. Its one-of-a-kind vibe combined with a sophisticated and daring attitude resonates throughout the brand and their facilities. Equinox’s marketing tactics fixates on a clean-cut design with the brand’s promise to deliver “substance with style”; this attention into reinventing their image has proven to be successful over the years. Everything from their website, social media, blog, mobile app, to their edgy ads has touch of luxury that allows them to successfully sell not only a gym membership, but a lifestyle to their clients.

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