When one connects with another, they make a bond that can easily become permanent. Many animals have an instinct at finding a “master” or someone they follow orders from in a loving manner. In 2015, Budweiser released a commercial for the Super Bowl called “Lost Dog”. This commercial pulled on everyone's heart strings in America and became very well known. The bond between the owner and the adorable puppy easily related to a wide variety of audiences. They intentionally found something that would sentimentally grasp many people’s attention. Budweiser found that through friendships, they would easily capture their audience’s attention and turn it towards their product. Budweiser’s commercial, "Lost Dog", found the bond between the puppy …show more content…
and his owner to be moving for those watching. Even though the intended audience was meant to be directed towards men and women that are at the drinking age or older, animal lovers are also a target, seeing as most of the maudlin effects came from the cute puppy that connected emotions with his owner, something every animal lover desires. Within a couple of seconds into the commercial, the Budweiser logo is presented. A man in his late twenties is wearing a baseball cap with Budweiser's bright red logo on the front. Throughout the entire commercial, there are constant subliminal type images of red everywhere: the dog's collar, the barn’s color, and even the red city walls. This directs the viewer’s attention towards the product Budweiser is trying to sell. By having their main logo color pop up often, Budweiser hopes that it connects their viewers with the color red, having them continuously think about their product and potentially lead them to go buy their product. Red is also a symbol for royalty; it can be a distraction to make red products more preferable. Royalty is a very respected status, so for the company to be known by a red logo, they want others to view them as a very respectable and reliable company. Budweiser carefully chose tactics to use in this commercial that would deliberately catch the kind of attention they wanted from their viewers. Soon after, you see the man leading a clydesdale horse behind him. This scene signifies wealth and power into the commercial immediately. Clydesdales are some of the most well known, expensive, and powerful horses. According to the vice president of Budweiser, Brian Perkins, “The Clydesdales continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency”. They have used these horses for decades now, which shows how dependable and valuable they can be. When most people see Clydesdales, they usually relate them to the brand Budweiser; this benefits the company because of the great reputation that tags along with the horses. Having such respected subjects in the commercial will make the audience feel equally respectable if they go out and drink a beer from such an honored brand. Budweiser knew they would make a connection with their audience with such stunning horses. Budweiser has many traditions that they seem to use in their commercials.
In the next scene, the man looks down and sees a little puppy buried in hay. It has been Budweiser's famous and recognized ambassador. This has been one of their key advertising pieces for many years, allowing America to find an emotional connection with it. As the horse starts to wander out of the barn, you see the puppy run into a horse trailer. The car that was pulling the horse trailer stops at its destination and the dog wanders off into the city streets. As it begins to rain, the dog uses a little box to take shelter; the puppy has the most melancholy and deserted look on its face. His owner starts posting flyers for a “lost dog”, which shows how strong the bond became between him and his puppy. This is essentially what the commercial was named after. As you see the man getting his horse ready for the night, it shows both the owner and the horse in distress and upset about losing the dog. This commercial covered many important aspects within a friendship that makes viewers feel they can develop friendships by buying Budweiser’s …show more content…
product. The following scene shows the puppy running across what looks like a field of crops.
As the dog keeps running, it finally sees the barn and knows he is safe back at home. The puppy lets out a thundering bark. The horse caught on to the puppy’s bark as a cry for help and began on its way to be a friend for the puppy. The commercial shows the puppy facing the barn, which is completely lit up, kind of like a safe haven. Being surrounded by darkness has been a factor for when one becomes frightened, which typically leads to an alarming surrounding. The dog then makes contact with its enemy, a big scary wolf. As the horse keeps hearing the dogs cry for help, a couple of clydesdales come running to save the puppy from potential danger. The dog now truly understands the true meaning of friendship and how your friends will never let you down. This all ties back to how Budweiser tried to portray their product as a friendly and bonding
beer. The result, after all the journey the puppy was put through, was when the puppy reunites with his owner, once again wearing the Budweiser logo. At the end of the video it shows the puppy, the clydesdale and the man sitting on a stack of hay while the owner drinks a Budweiser. This symbolizes that Budweiser can be the glue in your friendships, bringing everyone together. It also made the beer seem appealing to drink after an arduous day, while relaxing with some close friends. During the entire commercial, you constantly see the color red. This is a constant reminder to the audience of what the purpose of the commercial is. The big barn and powerful horses shows power and wealth which connects to the company and the product they are selling. It makes the viewers believe they would also feel affluent while drinking such a respected beer company. During the commercial, the song “I'm Gonna Be” by Sleeping at Last, is playing in the background making it more dramatic and intense. All these little details have a big impact on grabbing the viewer's attention. Budweiser conscientiously chose how to get their viewers to feel the way they wanted them to feel while watching their commercial, along with the little tactics found throughout the commercial. Friendships are applicable for explaining how Budweiser beers can bring people together.
The viewer will see how constant Maddie has been throughout the woman’s life. Maddie was with the woman for all of the good times and the bad times. Maddie was in this woman’s biggest and happiest occasions, including the woman’s graduation. This trigger is effective because people with animals know the estimated life span of that animal. The woman got Maddie when she was younger. The woman knew she would have Maddie in her life while she grew up. When the woman got older she would realize that she would outlive the dog. The commercial uses people’s natural tendencies to nurture and love pets and peoples need for companionship to draw
Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.
What a good way to urge viewers to donate money than by showing in the commercial pictures of sorry looking animals? The type of objects they use are cages, crates, and the animals. It targets any animal or anybody in reality because they can see that these animals are in need of help, also that these animals have been abused. This commercial has demographic is an extremely important factor in commercial productions, the fact that so many different people are susceptible to the pathos of the commercial to the point of tears. This commercial had a use of music and it also plays an important role in the use of pathos. The song “In the arms of an Angel” by Sarah MacLauchlan has a part that makes me sad every time I seen the commercial “There always some reason, to feel not good enough” (Sarah McLachlan SPCA, n.d.) and this is sad because these animals don’t feel good enough and you can tell by their
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
Man’s best friend. When hearing this statement many people know that it is referring to a dog. But can it also be referring to a beer? Budweiser believes so. In their commercial, “Lost Puppy” Budweiser shows their viewers that not only can your dog be your best friend, but so can their beer. They use many forms of rhetoric to persuade their audience of this. Budweiser does a great job of using pathos to draw the attention of their audience. That is the first step, right? In order to persuade an audience of something, you must first have their attention.
By using the song “I’ll Be Waiting” in the “Friends Are Waiting” commercial, the viewer already starts feeling attached to the loving relationship between the owner and his dog. In the first few seconds of the commercial, the viewer sees the owner carrying his newly bought puppy as he says, “Welcome home, buddy.” The next few seconds, the viewer sees the puppy playing with his owner, and the viewer also sees how the puppy is becoming bigger. During this part, the following lyrics are played, “A lifetime is not long enough to show you what you mean to me.” By having the dog be with his owner at all times during the commercial, the author has done this to show the viewer how much love they have for each other. At the climax of the commercial, the owner is leaving with his friends while holding a six pack of beer. It soon becomes night time, and the viewer sees the dog worrying because his owner has not come home. The concern seen on the dog’s face causes heartbreak in the viewers because of the dogs sadness. When the owner finally walks through the front door, the dog runs up to his arms instantly and the viewer can feel the happiness and relief that is felt by both of
These feelings are conveyed by the reader because the spokesperson is someone like them, who works for the things they have, and is living an honest life. The spokesperson speaks to the audience as if she is a coworker, because she wants the reader to understand that she is like them. The relationship that is shared with the audience is achieved by the friendly tone and atmosphere in the commercial. By making the viewer feel like they can connect with the spokesperson, the commercial was able to spark the interest of the readers. The relationship created with the audience was helpful because now that the reader has a connection to the spokesperson, there is now trust there that will make the audience look fondly on the Ford car. The commercial bonding with the audience has built trust and a feeling of common ground, which will lead to more people considering buying the
I have always been a sucker for animals. That’s why I chose this for this week’s assignment. The ad that I chose is https://www.youtube.com/watch?v=E0HI4DAmVDo. It is a Budweiser commercial called “Clydesdales Brotherhood.”
The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who “makes it” as he is accepted by a white manager after making a close call during a game.
These commercials make the audience feel fear, love, guilt, or joy about the situation being shown. The American Society for the Prevention of Cruelty to Animals or ASPCA for short shows commercials to get donations that will help prevent animal cruelty and rescue animals all across the country. I have not seen this commercial on any of the apps on my phone however this is a commercial that I see often on regular television. The target audience of these commercials is animal lovers; it could be a child or an adult. The use of Pathos in the promotion of joining the ASPCA or giving a one-time donation uses animals that look sad, hurt, homeless, abused or scared needing help. It is very effective as it makes the intended audience either want to donate to help the animals or to rescue one through adoption to give it a better life. The type of music played goes along with the feeling of sadness and helplessness that the animals are feeling and makes the audiences feel sad as well. These commercials also either use the voice of a celebrity or show the celebrity holding a dog or cat while giving information about how to help the animals. The audience is shown abused, beaten, or neglected animals and asked for donations to help give medical care, food, shelter, and love to them. The commercial is effective as it pulls at the emotions of animal lovers
Creators want their commercials, tv shows, movies or articles to draw the audience in. They strive to get your attention using ethos, pathos and logos. A Nike commercial with LeBron James as the star did just that. The commercial about following through with your dreams and becoming big out of nowhere is spine chilling and inspiring.
The commercial emphasizes an altruistic parent-child relationship throughout. It shows all of the incredible ways a father sees his daughter grow through her first years of life and the impact she has on him. Using this relationship coupled with the nostalgia-inducing music played throughout the commercial provides the audience with a feeling of saudade that shapes the advertisement.
PepsiCo with almost a 3-minute commercial using Kendall Jenner as the silent communication source, using visual language with all ethnic and race being included using career choices such as a cellist, a photographer and dancer; a song written and sung by Skip Marley “Lions”; not to mention the men in blue was expected to be a hit advertisement by showing it was time to bring the world together as one. To be able to bring peace and understanding to every individual or let it be shown that all people count, not just one ethnic group or race. This advertisement was used to try to defuse the conflict of street protest and the violence that often comes with it, particularly the black lives matter movement. Showing the men in blue there to protect and serve; yet will do whatever it takes to control the ongoing issue at hand. The way Jenner being shown ditching a high fashion photo shoot ripping off her blonde wig, to join a protest and prance around with every nationality with a Pepsi in hand smiling as saying this is what will make the world a better place. The words in the music “we
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
Throughout history portraits of dogs were showing up. People were beginning to see how dogs affected everyday living by showing it in their artwork. I love dogs which is why I chose to do a paper on them. Dogs are loyal, friendly, and good companions when you need them. They are furry friends you can trudge through the snow with you when your friends are sick. They are hamburger snatchers that leave you the bun while they walk off with the meat. They can be your alarm system letting you know someone’s on the property that’s not supposed to be there. Dogs have instincts that sense when bad weather is coming, and they let you know about it. Artist found all this out and showed it in their portraits.