A Rhetorical Analysis Of Advertising

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To find two ad campaigns for an essay, the author decided to go shopping. The mall was the first stop and time was limited, so it was important to keep on task while shopping. Enjoying all the festive colors, an amazing smell came from the food court that filled the air while walking; a distraction to all your senses —called out. Pressing onward, at the Cookie Company there was a ‘woman in red’ on a large ad poster that stated, “GOT MILK?” The thoughts raced through my mind, “Yes…..sounds like a perfect combination—‘wholesome’—milk and cookies!” Walking with no time to waste, the remembrance of mother’s home-made cookies brought joy. Entering the shoe store, a Sketcher shoe advertisement catches every eye-of a beautiful thin woman in a 2-piece tight gym outfit; turning away— a sigh of disgust left my mouth, shifting my attention to the shoes needed for college. Like the above observations,” we find ourselves in situations where customers are forced to make snap judgments about people, situations and media we come across” (Carroll). Does the rhetoric of advertisements that people encounter daily manipulate them into believing the ad sales pitch? Are people better, stronger, …show more content…

Many advertisements make claims or state facts or provide studies, to persuade the consumer that their product is superior to others. Another supporting technique is using sex in ads. Igor Ovsyannykov writes, “Hate it or love it—‘Sex Sell’—and numerous companies use this to sell their products.” Likewise, it’s up to the advertiser to bring a truthful message that persuades its’ customers to buy its products; whether it’s using sexuality with beautiful women as an allure in advertising— to an otherwise tame

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