The Role Of Sex In T-Mobile Advertising

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Sex, Does It Really Sell? If your innocent little girl had the chance to star in a television commercial ad, which emphasizes her eroticism, would you, as her primary caregiver, approve? The majority of those inquired, who are in a sane state of mind, would not approve despite how tempting the monetary compensation may be. In the modern capitalistic society the American people embrace, the survival of one’s enterprise is largely dependent on the how effective the business-person advertises his or her goods and services; this is where the element of sex comes into play. Because a modernized version of the sexual norm is exponentially becoming a part of today’s American culture, corporate greed has breached boundaries taking advertisement into …show more content…

The man guides Kristen, whom is blindfolded, into a dimmed, isolating room. As the two slowly walk around the room, they converse in regards to the compelling plan T-Mobile is promoting. However, the context of the dialogue, as well as the inappropriate gesturing, implies sexual …show more content…

First off, Kristen walks in the room with a blindfold for which there is no apparent reason for. Assuming she willingly allowed her partner to blindfold her, the viewer can infer that the man intends to do more than simply inform Kristen of the plan T-Mobile promotes. Kristen apparently showed no signs of objections. On the contrary, Kristen seems intrigued which suggests she is looking forward to whatever sex-related activities the man has in store for her. Because the blindfold pertains sexual reference, a pathway for the viewer is formed, subtly showing him or her the direction in which the ad is heading right from the start. A second observation is how multiple phones display hanging by chains. Not only are they hung with chains, but also, the phones are displayed with a bright red screen. Phones are not displayed like this in any T-Mobile store. However, the advertisement demonstrates the phones as such because the chains and red screen on the phone tie back into sexuality in the sense that red is associated to love , whereas the chains symbolize foreplay. On this note, the ambient red lights further contribute to the sex-inviting environment the man has taken Kristen to. Thirdly, another prop added is the couch in the background. Like the phones dangling in chains, couches are not typically found in a T-Mobile business facility. The background is altered from

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