Tweeting Athletes

1421 Words3 Pages
bulb-icon

Recommended: Features of social media

Social media networks, or what Boyd and Ellison (2008) refer to as “Social network sites” (“SNSs”), are defined as web-based services that enable users to: “(1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system” (p. 211). Social media networks have become part of everyday life for millions of Americans. According to PEW Research Center’s “Social media update 2013” a majority 73% of online adults today use at least one social media network, while 42% use two or more (Duggan & Smith, 2014). The essential features of social media networks include profiles, friends, …show more content…

(2013). Manning passes on criticizing Irsay's comments. Virginian - Pilot. Retrieved from http://search.proquest.com/docview/1442468759?accountid=38422
Professional athletes on Twitter. (2014). Tweeting-Athletes.com. Retrieved February 9, 2014, from http://www.tweeting-athletes.com/index.cfm.
Rankings. (2014). SportsFanGraph.com. Retrieved February 17, 2014, from http://www.sportsfangraph.com/index.php#.UwKhSV4QCrY.
Schultz, B., & Sheffer, M. (2010). An exploratory study of how Twitter is affecting sports journalism. International Journal of Sport Communication, 3 (2), 226–239.
Seo, W. J., & Green, B. C. (2008). Development of the motivation scale for sport online consumption. Journal of Sport Management, 22, 82–109.
The Nielsen Company. (2013).Year in Sports Media Report 2013 [Report]. Retrieved from http://nielsen.com/content/dam/corporate/us/en/reports-downloads/2014%20Reports/year-in-sports-media-report-2013.pdf.
Top 10 Twitter athletes. (2014). Tweeting-Athletes.com. Retrieved March 10, 2014, from http://www.tweeting-athletes.com/TopAthletes.cfm
Twitter Inc. (2014). About us. Retrieved from https://about.twitter.com/company.
Twitter top 100: most followers. (2014). TwitterCounter.com. Retrieved from

Show More
Related

  • Sixers Marketing Strategy In Marketing

    1013 Words  | 3 Pages

    In today’s society new forms of technology have enhanced and in some cases replaced traditional methods of promoting a product. The sports industry, in particular, can utilize these emerging technologies to reach their customers in new and improved ways. This new media merges traditional forms of media such as audio, video and written word with interactive digital technology (Parkhouse, 2012 p. 184). New media includes not only computers, laptops and smartphones, but also all software applications and platforms. Additionally, cross platform software such as Twitter, Facebook and Instagram are utilized at an increasing rate as due to the desires of today’s technological society. Many teams use blogging, which provides a venue to hear directly

    Read More

  • Dallas Cowboys Research Paper

    436 Words  | 1 Pages

    The Dallas Cowboys, popularly called “America’s Team” and winners of five Super Bowls has a well-rounded social media presence. The major social media platforms used by Dallas Cowboys are Twitter and Facebook. Their social media platform content advances the brand and engages the fan base. The content on Twitter highlights retweets of related posts from current and former players, fans, cheerleaders, and other third party sources. The Cowboys also tweet and promote news worthy articles from their website. The main purpose is to drive traffic back to their website for up to date news and information, and from time to time they will advertise new gears. The Dallas Cowboys’ Facebook platform is used differently and very effective. It is

    Read More

  • Sports Marketing and Mobile Technology

    968 Words  | 2 Pages

    Fans can reach out to their favorite teams and players through social media. They can read about new information on their Twitter and even spread this information to fellow fans and the rest of the social media universe. Fans are using social media m...

    Read More

  • The Value of Engaging Sports Fans

    551 Words  | 2 Pages

    Sports teams around the world value the importance of keeping their consumers (fans) happy and engaged. The NFL’s New England Patriots are very active in the community and have expansive social media sites and online tools to keep their consumers engaged and connected to all things related to the franchise. Over in Europe, the football franchise Manchester United has created a large following and making sure their consumers are engaged is one of the franchises’ main strategies (Emirates24/7). According to Forbes 50 most valuable sports teams of 2013, both Manchester United (#2 at $3.165 Billion) and the Patriots (#6 at $1.635 Billion) are included on that list. This paper will highlight how both New England and Manchester are identifying their consumers and how their activities are targeting those consumers.

    Read More

  • Essay On Effects Of Social Media On Interpersonal Relationships

    1007 Words  | 3 Pages

    “Social media, a web-based and mobile technology, has turned communication into a social dialogue, and dominates the younger generation and their culture. As of 2010, Generation Y now outnumbers Baby Boomers, and 96% of Gen Y has joined a social network” (Qualman 1). Social media now accounts for the number one use of the Internet, and this percentage is rising bigger every day (Qualman). As a consequence, people are becoming more reliant on social media, which has a led to a number of advantageous as well as unfavorable effects. The world is more connected today than it has ever been in the past, and this is all because of growth in technology. What has yet to be determined though

    Read More

  • UFC Media Strategy

    1846 Words  | 4 Pages

    For the sport industry, social media has enabled fans to have a closer relationship with sporting organisation operations while allowing their organisation to be strategic and more proficient with limited amount of capitals. This has helped sports to get involved in the business of “relationship marketing” (Grönroos 2004). This is mainly because social media enables the organisation platform to adopt a long term relationships with fans and continue to shape the idea of community once a game ends or season comes to close.

    Read More

  • Social Media In Sports Essay

    1335 Words  | 3 Pages

    The use of social media in sports is a relatively new trend. Social media has enabled people to become more interactive with their favorite celebrities, athletes, and sports teams. Social media allows fan’s to keep up with their favorite teams with up to date news and it also helps the organization, specifically their marketing department. Sports teams have utilized Facebook and Twitter pages for their organizations in hopes of gaining revenue as well as the attention of their fans and casual fans. Social media is constantly evolving to keep up with the newest social trends and fads.

    Read More

  • Instagram: Jenn Herman's Maximize Social Media

    713 Words  | 2 Pages

    In today’s ever changing and adapting social media landscape, one thing is certain-businesses need a personal yet still organic platform to express themselves. Instagram is one social media tool in particular that is helping in the promotion and marketing of individual sports events, sports organizations and sports entities. Even though Instagram is a relatively young company, its reach and popularity is very massive. According to Jenn Herman’s Maximize Social Business (#MSB) article in just three years Instagram has established over 150 million users, which is a faster growth trajectory than Facebook, Twitter and Pinterest. In addition to such a massive user base, 60% of those users are outside of the US making global expansion and reach a strong possibility. Sports businesses can effectively use this medium to promote itself and any of its affiliates, sponsors, advertisers and partners.

    Read More

  • Coca Cola Social Media Analysis

    1610 Words  | 4 Pages

    If you asked 10 followers on Twitter if they prefer Coke or Pepsi, 9 out 10 would probably say Coke. This paper will explore the concepts of social media presence for The Coca-Cola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this strategy recommendation project.

    Read More

  • Is Social Media Good For Sport

    85 Words  | 1 Pages

    Social media allows people to keep up to date with their favourite elite athlete’s social media accounts. It allows others to keep up with the score, leader boards, and depending on the sport it allows people to keep up with other things. For example social media also allows people to view athletes Instagram, face book and titter pages. The topic is “is social media good for sport” and in this essay I will be discussing the disadvantages and the advantages of sport in social media.

    Read More

  • Effects Of Social Media Marketing

    1157 Words  | 3 Pages

    Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.

    Read More

  • The Pros and Cons of Social Media

    1296 Words  | 3 Pages

    Social media is used by many people, young and old around the world as a way to communicate. Our lives have become so busy that it is difficult to maintain family and social relationships. “They use social networking sites including Facebook, Twitter, LinkedIn, etc. On these sites users create profiles, communicate with friends and strangers, do research and share thoughts, photos, music, links and more” (Social Networking). With the use of social media you can be friends with all sorts of people without actually seeing or knowing them. “In many ways, social communities are the virtual equivalent of meeting at the general store or at church socials to exchange news and get updated on friends and families” (Cosmato).

    Read More

  • The Importance Of Social Media

    678 Words  | 2 Pages

    ... It's vital that brands see how their fans and clients interface with them on Facebook and Twitter when they want to influence these stages and develop their businesses. For a business to be more successful than their competition, interaction with the customers plays a large role because people want to feel like they’re welcomed. Social media has become an important tool for like-minded individuals because it’s changed the way we learn, communicate and even the way companies interact with customers. Although people learn new information every day, the average person forgets about 80% of what they have learned all together in a given sitting.

    Read More

  • Negative Effects Of Social Media Essay

    1111 Words  | 3 Pages

    One of the main reasons why social media has positively affected our society is because of how it has made communicating with people much easier. “Today, four out of five active internet users maintain at least one social media profile” (Moe, 3). Using these websites, such as Facebook, Twitter, YouTube and etc., people talk about everything with anyone from what they are planning to do, also what they are eating and much more (Moe, 24). Also we can also send private messages to other users of these websites about personal m...

    Read More

  • Argumentative Essay On Importance Of Social Media

    888 Words  | 2 Pages

    Most social networks make it possible for individuals to upload their entire life to a public profile. You’re not only sharing personal information with your friends but also the friends of your friends. Personal information spreads rapidly on a Social Networking Site than through a real-life network and sometimes provides more information than we would have thought. A social networking site is defined as a network of individuals related to each other based on a common interest or a real-life connection. The popularity of these sites introduces the use of a new and easy form of communication. People spend countless hours interacting with their ‘friends’ on these sites with the help of a ‘comment’ and a ‘like’ button.

    Read More

More about Tweeting Athletes

Open Document