A Comparison of Two Print Advertisements
For this advertisement I will be analyzing and comparing two recent
advertisements selling similar products from the same company. They
are both advertising Nokia mobile phones. The first advertisement I
shall be analyzing appeared in November 2004 from a Campus a popular
university newspaper. The commercial that I will be comparing the
first one to, comes from a business magazine entitled Arabian Business
and appeared in December 2004. In fact, the first advert publicizes a
collection of mobile phones together. Throughout this advertisement I
will identify the selling points, the targeted audience and imagery as
well as examining the persuasive devices and slogans used in the
advertisements, pointing to the strengths and weaknesses of each.
The first advertisement that I shall be analyzing is a full-page
spread taken from the Campus newspaper, a popular newspaper for
university students. This advert advertises a new collection of
luxurious mobile phones produced by Nokia. However, this company does
not only produce luxurious mobiles. Nokia is well known for producing
mobile phones of different categories and price ranges some of which
come with highly advanced technical features of particular use to
businessmen and others keen on advanced technology. Some of these
features include access to the internet, teleconferences, mp3 player
as well as a variety of games. Others are less interested in the
technical capabilities of mobile phones, but are lured by elegant
designs and colours. For those customers as well, Nokia has produced
an impressive range of phones which tend to catch the attention...
... middle of paper ...
...er efficiently via WLAN at a hotspot such as a café.' We realize
that the selling points and features of the product are all bunched
together in a few sentences, because the reader; a businessman; of the
advert would not have time to try and understand an oblique message,
so all the information is clear and direct.
In case the reader does not have time to read the text then, next to
it is a series of logos representing the features of the mobile phone.
This is very effective because, this is what a reader would naturally
do if he doesn't have time. Under the text, the advertisement reminds
the reader that if he wants more information then he may go to Nokia's
official website. However, the website is in very small font and does
not attract the reader's attention, unlike the first advert, where the
website is in bold.
Titles are usually skipped over. A reader thinks that almost no information can be found in the title considering
“see” as it is in italics. I think the reason the writer did this was
used as this can give a good insight into the author and on this note,
This gives the readers a clue that what is to happen in the upcoming text is a
- Compare how this is achieved in your prescribed text and ONE other related text of your own choosing.
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
Comparing Advertisements For this comparison, I have chosen to compare two car adverts. The first The advert I chose was from the car magazine "Autocar" and this is an. advert for a Chrysler PT Cruiser. The second advert I chose was from the "Sunday Times" and this is for a Fiat Ulysse.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
He is trying to give his thoughts on democracy by writing the text in this order.
“Carefully read what you have written,” which can simply be replaced with the word, “edit” (Williams, 123).
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
...Moreover, by having paragraphs smaller and/or larger then others, it helps the reader identify what is important within the confines of the text.
A Comparison of Advertisements for the Dominical Republic and the New Zealand Compare the advertisements for the Dominican Republic and the New Zealand. Analyse the ways in which each product is advertised and explain any similarities and differences between them. I am going to compare two different holiday advertisements persuading people to buy and enjoy their holiday. The two holiday advertisements are The Dominican Republic and 100%PureNew Zealand. I am going to compare the different techniques used to influence the audience.