A Comparison of Advertisements for the Dominical Republic and the New Zealand

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A Comparison of Advertisements for the Dominical Republic and the New Zealand

Compare the advertisements for the Dominican Republic and the New

Zealand. Analyse the ways in which each product is advertised and

explain any similarities and differences between them.

I am going to compare two different holiday advertisements persuading

people to buy and enjoy their holiday. The two holiday advertisements

are The Dominican Republic and 100%PureNew Zealand. I am going to

compare the different techniques used to influence the audience.

The New Zealand and the Dominican Republic advertisements are both

about holidays and persuading people to come there. The New Zealand

advertisement has a website that the audience can access more

information from about the holiday. The Dominican Republic does not

have a website. The two advertisements both have a contact number

where customers can contact them on. The two advertisements are both

about hot, sunny beach holidays. The two advertisements have used

different images to make the audience feel in a certain way and to

make it interesting and to capture the audience. The two

advertisements are showing two particular holidays to appeal to two

different target audiences. The both advertisements have a logo. The

Dominican Republic has a slogan called "a land of sensations" but the

New Zealand advertisement does not have a slogan.

The 100% Pure New Zealand advertisement is aiming their advert at

older people who are stressed out hardworking busy people. Who just

want to go on a relaxing, quiet and enjoyable, calming holiday. The

image they have used in this advert is trying to create a calming,

relaxing and peaceful holiday. They show in the image pictures of a

beach, sand, clouds, sea and people this tells us what image they are

trying to create so that it matches the type of people who are going

to buy the holiday.

The colours they have used in the 100% Pure New Zealand advert are

colours that are relaxing, comforting and warm and soft colours like

blue, grey, yellow, brown. They have used these colours because it

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