Advertising Manager Essay

888 Words2 Pages

There are so many jobs in the field of marketing that opportunities are endless. Some of the different fields are Business Development, Creative Assistant, Marketing Research Analyst, and Public Relations Assistant, just to name a few. One of the jobs that I am most interested in is an Advertising Manager. “Advertising managers create interest among potential buyers of a product or service for a department, for an entire organization, or on a project basis. They work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily. (Advertising and Promotions Manager, 2015)” As an advertising manager, you are responsible for publicizing and marketing a company’s product for their customers. You will also search for the target audience and set up ad campaigns. This job will help marketers to understand their market and sell the product to those in need. …show more content…

They may be in charge of hiring other advertising team members. Some responsibilities of an advertising manager would be to oversee media buying, measure ad effectiveness, oversee creative staff, and serve as a liaison between the firm and the advertising agency used. Someone in this position may need to work with art directors, sales agents, and financial advisors in order to collaborate the best possible plan for the company. “The advertising manager may also watch over TV, radio, and film shoots, and develop advertising campaigns such as commercials, radio ads, banners and internet ads. Most advertising managers will then check the final advertising product to ensure it meets specifications. (America’s Job Exchange,

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