The Benedict's Test is used to test the presence of simple sugars in a sample. If sugars are present, a color change will occur from blue to red. However, although the Benedict's test shows the presence of sugars, it cannot accurately determine the concentration of sugar in a sample solution. In our method, we added specific concentrations of glucose to the Benedict's test to use as a chart to estimate the glucose concentration of an unknown solution X. Although this gives a rough estimate of the
that product can be used to measure the reaction rate using a spectrometer (Schultz, 2006). We started with twice the volume of the stock, so for the case of Part 1 was to begin with 6 ml of full strength enzyme. Two test tubes were used for the dilution. The first contained 5ml of buffered catechol and the second with 5ml of distilled
having similar cells. There are many methods by which pure cultures can be obtained a few are discussed below. SERIAL DILUTION. Serial dilution is a technique in which we find out the overall count of colonies present in the given sample. Serial dilution is followed by spread plate technique or the pour plate technique for the further isolation of microbes. PROCEDURE FOR SERIAL DILUTION. This procedure is applicable for finding out the total number of colonies from water and soil samples. The procedure
The objective of this study was to record a quantitative approximation of how many bacteria are present within various samples of meat products. The bacterial content of each meat sample is vital information in regards to improvements within the meat processing industry, and gives reason for changing or sustaining current feeding and processing conditions. Understanding which methods taken in processing meat that is sold to the public is a matter of public health, as obtaining and maintaining lower
into 25 main squares, each of which is subdivided into 16 smaller squares. The volume of suspension above the smallest squares is a uniform 0.00025 mm³. So the the number of cells in the culture suspension is given by: D*N S*C Where D= dilution of original culture N= total number of cells counted S= number of squares counted C= volume of 1square The experiment is taken over 5 days, and every 24 hours a reading is taken. Raw results will be tabulated first, with headings of
a brand wants to enter China, can its trademark be protected in the potential market? For instance, CarMan, a registered German trademark, is famous in Euro after using for several years. Now, CarMan is eager to enter China’s market, but there is a same trademark has been registered and used in the same goods as CarMan. The following part is trying to solve disputes arose from the situations like CarMan. I. Trademark Law in China A. Development of Trademark Law After the founding of the People’s
while it opened up new issues in trademark law. It is a challenge for the uninitiated to follow a coherent path through the court’s First Amendment. Tam and his band, The Slants, sought to register the band’s name with the U.S. Trademark Office. The Office denied the application because it found that the name would likely be disparaging towards “persons of Asian descent.” The office cited the Disparagement Clause of the Lanham Act of 1946, which prohibits trademarks that “[consist] of or [comprise]
TRADEMARK ISSUES IN CYBER SPACE The two main areas of intellectual property law which have been greatly affected, if not completely transcended by the advent of the internet age are the law related to copyright and trademarks. As noted by the Bureau of WIPO, the internet has been described as the world’s biggest copy machine . The internet enables one to make instantaneous copies of same quality. Unlike before when the copies were to be faxed or couriered, now the internet allows one to send unlimited
had the opportunity to audit a trademark law course, where I learned about the Trademark Act of 1946 and several major trademark law cases. Additionally, I was a blogger for American University Washington College of Law’s Intellectual Property Law Brief (IPLB). As a blogger, I produced articles discussing a range of intellectual property topics, such as geographically descriptive trademarks, Internet service providers’ liability, music sampling, and foreign trademark infringement. My coursework and
creation of mind, such as literary and artistic works, inventions, designs, names, symbols, logos and even images used in industries. Some example of Intellectual property are that business owners, they are given exclusive rights for the use of their trademark or even their identity, logo, which were originally established by them. Even for creative artistes like singers, artist are granted copyrights on their musical, drawings, artistic works for their creation. This would allow the artistes to protect
Marketing Article Analysis “KODAK SHIFTS FOCUS AWAY FROM FILM, TOWARD DIGITAL LINES” WSJ, Thursday, Sept. 25th, 2003-10-06 You could pretty well predict the answer with a great degree of certainty, if you decided to ask anyone on the street what they thought of first when you mentioned the word Kodak. Most people, as imagined, would answer that they are the company that makes photographic film. Perhaps others would simply give the answer: film. With this in mind, it was very interesting
The fashion market-place became high-competitive nowadays. In order to stand out, more new, attractive products and services need to be provided for the ever-changing environment in high street. According to Berger (1972), ”Seeing comes before words”. Visual stimulation became important when customers need to be inspired by eye-catching and clear seasonal product display when they pass through one boutique to another. Merchandisers caught a whiff of visual strategy so that they came up with the idea
Mountain Man Brewing Company was founded in 1925 by Guntar Prangel who was a coal miner with a home brewery. Consequently, his single product brand “Mountain Man” is marketed largely to other coal miners. Today, the company is still seen as an attractive brand that produces a quality product. Mountain Man Lager emphasizes the use of quality ingredients as well as a bitter flavor and dark coloring. Mountain Man has been an established brand for over 75 years and has the loyalty of older blue-collar
Oberoi Hotels & Resorts is internationally recognised for all-round excellence,. Core to the Oberoi philosophy is the selling of luxury as a unique, memorable and personal experience. The system that they follow encompasses every element of a guest’s stay at the hotels which involves personalised service delivered with care. They have two principal brands - The deluxe Oberoi brand and The first class. The international Trident brand owns and runs thirty five luxury and first class. History Late
There are many reason that why is it important to protect one’s intellectual property. Some of the reason are Creator being accused as a theft, Loss of Reputation, Loss of income, Loss of Asset and Loss of Authority Rights. Firstly, Creator being accused as a theft. For instance, Creator who had created its own product, design, logo, invention, name, literary, artistic works, symbols and image that used in commerce purpose. Their hard work may be taken by others if they did not protect their intellectual
Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year strategic plan entitled 'Path to Growth' had special promise and forecast for success. The primary objective of this plan was to cull Unilever's 'tail' brands and place extra emphasis on those which were market leaders. Niail Fitzgerald believes that too many brands often confuse the customer and thus lead to poor purchasing decisions. The paradox of choice between Unilevers'
Introduction To begin with, a “trademark” may refer to any word, name, symbol, device or combinations thereof used by merchants or manufacturers of goods and services to identify these specific goods and services, as well as to distinguish them from others offered in the course of trade (____________________________). Upon registering a trademark, the mark is in fact established. This process is essential in granting the owner the exclusive right to using the trademark, i.e. the right to prevent all
INTRODUCTION We are living in a “century of scientific knowledge and innovation”. The world’s leading nations in these times are those who create, innovate and exploit knowledge. Today the standing of a country in the comity of nations depends on its ability to transform knowledge into opportunity, wealth and social welfare through creativity and innovation. Trade and industry are becoming more knowledge driven than ever. Trade in raw and natural substances has given way to trade in high technology
Founded in 1955, Flare Fragrances has become the number four company in women’s fragrance market. The case walks you through the CEO, Joely Patterson, exploring the options put forth to grow the company to overcome a loss in growth of the past years. Since the company only gained a 2% overall growth in 2008 when they had 12% growth in 2007, the CEO needs to make some big decision to not decline further. The single most important problem faced by Flare Fragrances is that they are seeing a decline
organization. In addition to protecting their creation, business owners can maximize the value of their IPs in many ways. They can franchise, license out or transact their IP. There are 8 different types of (IP) Intellectual Property; they are patent, trademark, registered design, plant varieties protection, copyright, and layout-design of an integrated circuit, geographical indication and trade secret. Patent refers to the owner whom is the right granted of an object, product or a process that he/she invented