Oberoi Hotels & Resorts is internationally recognised for all-round excellence,. Core to the Oberoi philosophy is the selling of luxury as a unique, memorable and personal experience. The system that they follow encompasses every element of a guest’s stay at the hotels which involves personalised service delivered with care. They have two principal brands - The deluxe Oberoi brand and The first class. The international Trident brand owns and runs thirty five luxury and first class.
History
Late Mr. Rai Bahadur Mohan Singh Oberoi founded the Oberoi Group by the acquisition of two hotels one located in Shimla and other in Delhi in 1934.
In 1965, their first hotel, The Oberoi Intercontinental, now known as The Oberoi, New Delhi, was built. In 1957, they started their own flight services business. In1968, the Company acquired five hotels which include, The Oberoi Grand in Kolkata, The Oberoi Cecil, Shimla and The Maidens Hotel in Delhi. They commenced operations at the Oberoi Towers in Mumbai in 1973 and consequently expanded their operations from the five star deluxe segment to the Trident branded hotels. These were targeted at business and leisure customers seeking high-quality service at more affordable prices. From 1986 to 2009, the group added nine hotels branded Trident. Then in 1974, the Company established a printing press in Delhi chiefly to ensure supply of high quality stationery.
In 1997, the group opened The Oberoi Rajvilas, their first premier leisure hotel that targeted the upper income international and domestic leisure traveller. Consequently, they opened three more of such hotels, The Oberoi Vanyavilas and The Oberoi Amarvilas in 2001 and The Oberoi Udayvilas in 2002. In 2001, they also started operations at the W...
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...to re-brand the Vilas properties or the luxury palace hotels with the Oberoi prefix to strengthen brand equity.
Having distinct brands for each segment that a hotel group operates in is the general trend in the hospitality industry. Hence, it makes certain that the brand equity is not diluted when the brand enters the economy hotels business segment. The Oberoi brand had avoided treading this path for some time. Oberoi hotels started to realize the benefits of separating the premium parent brand names of Oberoi from all operations and to confine this brand name only to ultra premium hotel properties. Oberoi Group removed the Oberoi brand names from six of its hotels which are not luxury hotels.
This strategy made sure that Oberoi preserved their brand spirit and also enabled expansion to other segments by endorsing the sub-brands but with their parent brand names.
Sarkar, A. N., & Singh, J. (2005). New paradigm in evolving brand management strategy. Journal of Management Research, 5(2), 80-90. Retrieved from http://search.proquest.com/docview/237238894?accountid=28644
-the company became known for its ability to enhance a property’s value by creating unique, one of a kind properties with a small ultra-luxury residential style that differentiated it from other chain-like luxury competitors. Competitors include 2 groups of luxury hotels: corporate branded (Ritz-Carlton and Four Season) and “collections” of individually branded unique hotels (Orient-Express).
Marriott International, Inc is founded in 1927 and in 1983 it became the first hotel chain designed for business travellers. Up till now, Marriott has grown to a chain with 18 different brands and broad segment groups, with 3,900 properties over 72 countries all over the world and with around 42 million members in their loyalty program.
Problem situation: Rosewood brand was muted, not very well known but it was not clear what is the best corporate branding strategy without destroying the value of each individually branded hotel and loosing a customer. A new branding strategy proposing an increased customer profitability and lifetime value is needed.
However, when looking to create a luxury brand, one must go beyond what is required of an ordinary brand, to create something of high value and therefore high prices. So instead of just having brand values, it should have brand beliefs, as this will create a stronger emotional connection with its customers. It should aim to go beyond having a logo, but rather a set of distinguishable icons and the brand’s points of sale needs to be somewhere that connects with its customers and becomes something of a pantheon among other retail outlets. Similarly the customer segmentation should have role reversal, so the customers want to buy their products. Luxury brands should instead of actively promoting their advantages over their competitors, never push the customers into buying their products, thereby offering mystique and letting the customers make the value creation. Lastly, a true luxury brand not only offers products but rather a way of life, allowing them to branch out over several product categories, into every aspect of their customer’s
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
Suggested two night hotel credit can be used at any Oberoi Group hotel, but additional discounts such as meal voucher
“Vision and Mission | The Leela Palaces Hotels and Resorts.” Luxury Hotels India | Official Site
The most prestigious name in the industry, Hilton Hotels & Resorts stands as the stylish, enthusiastic and global leader of hospitality. With over 92 years of experience, Hilton continues to be synonymous with hotel because of innovative approach to products, facilities and service. They help make traveling easier with smart design, innovative restaurant concepts, authentic hospitality and assurance to the global community.
The Ritz-Carlton was established in 1983 and to date has 91 hotels in 30 countries with more than 35,000 employees (www.ritzcarlton.com). Besides the hotels that The Ritz-Carlton is well known for it has the following brand extensions; spa development, golf, The Ritz-Carlton destination club, The Ritz-Carlton residences, and a leadership center.
In order for a new brand to establish itself in its market and for its
The Ritz-Carlton Hotel Company, L.L.C. originates with the 1983 purchase of The Ritz-Carlton, Boston by William B. Johnson, and the purchase of rights to The Ritz-Carlton name. The standards of service, dining and facilities of this Boston landmark serve as a benchmark for all Ritz-Carlton hotels and resorts worldwide.
Today hospitality sector is one of the fastest growing sectors in India. It is expected to grow at the rate of 8% between 2007 and 2016. Many international hotels including Sheraton, Hyatt, Radisson, Meridien, Four Seasons Regent, and Marriott International are already established in the Indian markets and are still expanding.
Identity based brand management has its main cause for repositioning, if a brand’s consistency and continuity are harmed. Continuity requires the retention of a brand’s essential characteristics over time. Consistency refers to the avoid-ance of controversy within the repositioning strategy in comparison to its former positioning. The major importance is to not overstretch the repositioning by changing too many characteristics of the brand, which would otherwise lead to a destroyed brand identity (cf. Kapferer 2008, p.
This company provides accommodation facilities with hospitality for people who come from other areas but this is not a hotel service. This is called first unhotel hospitality product which enable guest to live like locally by experiencing luxury facilities. This concept has gone beyond the hotel service and it is called as vacation home. This great business concept was created in 2009 on the mind of Grey Marsh who is the CEO of this company. They are keeping their relationships with two parties to be success in their business and to make high profit in the market place. In here, they provide their service to typical high market home owners by giving the opportunity to let them out their home for people while the home is