Bottom of Pyramid Marketing Strategies: A New Way to Achieve Corporate Economic Benefit and Social Impact Together Ankita Dey Prateek Singh Bapna DoM, BITS Pilani Bottom of Pyramid represents the world’s lowest socio-economic levels, which comprise of approximately 4 billion people who earn less than $2 per day. Fig. 1: World Economy Pyramid Bottom of Pyramid Marketing is the way of business which can be large and small, domestic and multi-national, to target the poor family as consumers, and
Introduction In the past 10 years, a brand new plan has grown to be ever more reviewed, the concept of Bottom of the Pyramid. The several thousand people that make-up the following section of the universe people happen to be put down the middle of innovative techniques for the private sector. The interdependence of economic as well as modern society is definitely stated typically and the implication derived is the fact that individual area may help with the whole process of improving poverty. Federal
Demand and Distribution Issues at the Bottom of the Pyramid Submitted by: Abhishek Tyagi (UM15187) Jagannath Prasad Mohanty (UM15205) Neeraja R Venu (UM15214) Prerak Jigar Shah (UM15222) Rajmeet Singh (UM15225) Soumya Tayal (UM15239) Suprita Padhee (UM15242) Bottom of Pyramid (BoP) India’s rural Bottom of Pyramid (BoP) market, which consists of approximately 700 million people, presents itself as a significant business opportunity with multinational corporations as well as for small and medium manufacturers
TOPICS PAGE NO. Introduction to bottom of the pyramid 3 Business Plan 4-5 Financial Plan 5-6 Applying 12 principals of innovation in BOP market 7-9 Conclusion 10 INTRODUCTION TO BOTTOM OF PYRAMID The Bottom of the Pyramid (BOP) is a socio-economic concept that allows us to group that vast segment - in excess
is a tool used to identify if the needs a person have been fulfilled, and based on those needs they are placed on a level of the pyramid. It starts with basic needs at the bottom like food, water, etc. and goes all the way to self-actualization which is pursuing inner talent. All human beings can be placed on a level of this pyramid and they range from the very bottom to the very top. The characters in Mary Shelley’s Frankenstein My mother's tender caresses and my father's smile of benevolent pleasure
invested the amount of more than $10 million in its pure water brand “PUR” for serving bottom of pyramid market. Eventually the sales were not enough therefore Procter & Gamble has to shift the number of products as charitable items. Sourcing the producers from bottom of pyramid is also not an easy task. Large companies use to integrate small suppliers in their value chains in order to access the bottom of pyramid market (Karamchandani, Kubzansky and Lalwani,
experienced, but he turned the pyramid around so that leadership was at the top and associates at the bottom. That made the associates responsible for the actions taken. Home Depot sort of lost their way during that period, and Home Depot’s market share receded. In early 2007 Frank Blake became CEO. On Frank’s first day as CEO, he read from a book written by Bernie and Arthur that talked about the inverted pyramid. Frank flipped the pyramid back around, so that he was at the bottom and associates were at
Egypt, but I'm going to narrow it down and talk about the social pyramid of Ancient Egypt. Ancient Egypt social pyramid is arranged to where the Pharos and those of deity were at the top, and slaves and servants made up the bottom of the pyramid. Okay so at the top you had pharos then under them, you have Government officials, priests, and nobles. Below them you had soldiers and scribes, then merchants and artisans. At the bottom of the heap, you had farmers, slaves, and servants. No single person
relationships. For example, most social structures consist of having peasants or slaves on the bottom like the Mayans and Egyptians. On the top of the social pyramid, both cultures have their king or Pharaoh. Under the Egyptian Pharaoh, it is usually government officials like nobles and priests. After that are the soldiers, scribes, merchants, artisans, and farmers. Of course the slaves and servants are on the bottom. The Mayan king is followed by chosen people from the noble class, priesthood; astronomers
Castillo is a ninety foot tall Mayan pyramid that I will be discussing on when, where, by whom the pyramid first started, why it is such a big impact in society and what exactly El Castillo has to do with astronomy. The most famous building El Castillo known as in english as “The Castle” and can also be certain people’s last names which is pretty common. The pyramid itself was first built between the 8th and 12th century at Tinum, Yucatan, Mexico. The pyramid itself is centered of the Chichen Itza
Great Migration was a time where African-Americans weren't afraid to educate themselves and move to the North to pursue a better future. Also, the reaching arms at the bottom of the painting are another representation of the Great Migration. These reaching arms that symbolize shackled arms of slaves represent the South. At the bottom of the painting, the arms represent how African-Americans left the place that was dragging them down to pursue dreams that could put them on top. The third example of
Alongside the Taj Mahal and Stonehenge, The Pyramids of Giza are some of the only remaining wonders of the ancient world. This being said, the Pyramids of Giza in Egypt attract a lot of attention not only from tourists but also from archeologists, historians and engineers. They pose many questions that remain unanswered. Recently, there have been discoveries made by archeologist Zahi Hawass that lead to new understanding of who built them; yet, there is no concrete proof to explain how they were
Managers struggle to improve motivation in the workplace, but with the right tools they can become successful. Maslow’s hierarchy of needs is a pyramid of personal satisfaction that need to be met so a person can reach their full potential and be happy. Each level of the pyramid is stratified from the bottom up. A person cannot move up the pyramid until the bottom needs are met. Maslow’s hierarchy is usually a personal tool used to assess how an individual is doing, but businesses adapted this tool to
Structure Companies tend to have two very different business models. In Michael Lewis’s “Pyramids and Pancakes”, Lewis talks about how Askme.com found distinctions between the two business structures. There is the first, which is a pyramid. Lewis states that, “In pyramid-shaped, hierarchical organizations, the bosses tended to appoint themselves or a few select subordinates as the ‘experts’. Questions rose up from the bottom of the organization, the answers flowed down from the top, and original hierarchy
series of personal questions that reveal certain characteristics and details about both characters. Analyzing their questions and responses reveals many qualities allows Jerry and Peter to be placed on psychologist Abraham Maslow’s hierarchy of needs pyramid. However, they are placed into completely different levels. This shows that Peter and Jerry have many
This pyramid is all about a person’s significance. “But you’re in a pitiful little minority: you’ve got no centre, no competition, no audience. You’re like the pictures on the walls of a deserted house: ‘The Portrait of a Gentleman.” (Wharton, p81) Back to the structured pyramid and the common folk on the bottom, Archer is told he is irrelevant and definitely not on the top of the pyramid. Even though in the beginning of this book Archer cared about
In the last few years, immigration into the United States as well as many other countries has become widely politicized, and as a result, highly polarized. The rise of radically different viewpoints has given rise to a large amount of misinformation and misconceptions regarding the issue. Some of these include that immigrants bring down the economy and are a net fiscal cost, that they abuse the welfare state, they don't assimilate as well as previous generations of immigrants, and that they are especially
“Pyramids” A pyramid is a monument with a square bottom that rises to a triangular point. Pyramids are the three structures on the Giza plateau that sit alone at the edge of the Sahara Desert. There are also over seventy pyramids in Egypt extending down the Nile River Valley which were the centers of great temple complexes. Pyramids are also found south of Egypt in the Nubian kingdom of Meroe, in the cities of the Maya throughout Central and South America, and, in dissimilarity on the form, in China
Investigate Our task is to build a tower, in twenty minutes, out of dried spaghetti and marshmallows, which is able to hold a book for at least ten seconds. We are completing this task in order to learn how to use the design cycle and how to plan ahead in order to create a product. Our competition, as well as our audience, includes the other teams in our class. We will use sources to help us implement strategies of building as well as create different tower structure designs and give us a visual
man-made structures the pyramids. The pyramids were a reflection of the role that each pharaoh or king played in Egyptian society. Underneath the pyramids were rooms that were a network of galleries, air shafts, chambers, and a room that held the mummified body of a pharaoh surrounded by treasures that were carried into the afterlife. The peak of pyramid building began in the late third dynasty and continued until the 6th dynasty. More than 4,000 years laters these pyramids are the most spectacular