The Bottom of the Pyramid (BOP) Market Business Plan

2128 Words5 Pages

INDEX

TOPICS PAGE NO.

Introduction to bottom of the pyramid 3

Business Plan 4-5

Financial Plan 5-6

Applying 12 principals of innovation in BOP market

7-9

Conclusion

10

INTRODUCTION TO BOTTOM OF PYRAMID

The Bottom of the Pyramid (BOP) is a socio-economic concept that allows us to group that vast segment - in excess of about four billion - of the world’s poorest citizens constituting an invisible and unserved market blocked by challenging barriers that prevent them from realising their human potential for their own benefit, those of their families, and that of society's at large.

Technically, a member of the BOP is part of the largest but poorest groups of the world's population, who live with less than $2.50 a day and are excluded from the modernity of our globalised civilized societies, including consumption and choice as well as access to organised financial services. Some estimates based on the broadest segment of the BOP put its demand as consumers at about $5 trillion in Purchasing Power Parity terms, making it a desirable objective for creative and leading visionary businesses throughout the world. One of the undeniable successes in this process is the explosion of the Microfinance industry witnessed in many parts of the world.

The first person to really focus on BOP was C.K. Prahalad (1941-2010), who in the process has inspired influential leaders and countless ordinary citizens sharing his vision, to joint efforts for the unleashing of their creative and productive potential as part of an inclusive capitalist system, free of...

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... idea that we have for our bop market is simple, practical and easy to apply. The raw materials required are easily available to us including the packaging. Also, the labor can be simply accessible as most of the people in the village area would be in need of a job and it is certain that most of them would be willing to be a part of it as we are providing necessary training and equipment. Moreover, as it is not very difficult job to manufacture a incense stick, the time required for training would be less and efficient. About selling the product, as villages aren’t very huge and mostly people know each other, the popularity of the product wouldn’t be an issue. They can easily sell it off to their own neighbors, relatives and friends.

Our target is also to be environmentally friendly due to which we are reutilizing the waste materials for the wrapping our product.

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