Intercultural communication is an evolving discipline that encapsulates the interactions between individuals or groups from different backgrounds. Diversity and the need for cultural awareness are forever increasing, and this solidifies the direction in which diversity will take in the future. Intercultural communication is going to be a tremendous part of our future and as individuals it will be part of our personal, social and professional relationships.
Intercultural Communication: An Evolving Discipline
Effective communication with people of difference cultures can be especially challenging. The way people interpret the world can be strikingly different between cultures. Intercultural communication occurs when a member from one culture produces a message that is absorbed by a member of another culture. How that message is understood by the communicating party is a vital part in intercultural communication. For example, in Cambodia it would be considered rude to discuss business in a social setting (Language, culture, customs and etiquette, n.d.). However, in the United States this is a common practice and is almost an encouraged event. Another important factor and consideration in intercultural communication is the importance of understanding cultures, values, history and beliefs. For instance, in Cambodia, if you deliver a present that is wrapped in white paper, this is considered to represent mourning. This is one of the many reasons why it is important to assimilate into a culture and be mindful of communication between cultures (Language, culture, customs and etiquette, n.d.).
Intercultural communication is an evolving discipline that occurs between individuals from contrasting backgrounds. It include...
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The Communication Accommodation Theory developed by Giles while broad and complex is undeniably important to the field of Communication Studies. The broad focus of CAT can be perceived as a drawback, but could also be viewed as a merit by allowing researchers to apply CAT principles in almost any situation dealing with communication between representatives of differing cultural backgrounds. By using CAT, Communication Researchers can objectively make observations of the communication strategies, as well as the motivations for those strategies on both small and large scales. By understanding such information, individuals and organizations alike could potentially make great strides in the improvement of relations with other cultural counterparts. In a sense, the Communication Accommodation Theory is significant because it can be applied to any cultural interaction, can help disseminate the causes of intercultural incongruity, and potentially help prevent future misunderstanding.
According to Hofstede’s (1980), ‘culture is the collective programming of the mind which distinguishes the members of one human group from another… culture in the sense, includes systems of values: and values are among the building blocks of culture.’ It is necessary to determine how culture impacts our communication behavior as culture directly influences our perception and understanding of the message that is transmitted from one party to another. People from different cultures encode and decode messages differently; this therefore increases the chances of misunderstanding. Intercultural communication refers to interactions between people whose cultural assumptions are so different that the communication between them is altered. Verderber, Verderber, & Sellnow, (2010).
Humans have been communicating since four million years. On the other hand, the birth of culture is estimated to have taken place about 35,000 years ago. Today, both culture and communication have evolved considerably and have become interdependent of one another, to the point that communication is considered to be a product of culture. Thus, our own culture has a deep impact on our thoughts and behaviors. Since each culture has its distinct aspects, intercultural communication can be the cause of conflict and disorder. There are three main issues which are at the root of the problem of intercultural miscommunication : language as a barrier, cultural diversity and ethnocentrism. I will analyze these three notions in situations in which intercultural communication is frequent such as : the workplace, the classroom and vacation trips.
With the rapid growth in globalization there are a number of firms who have taken their businesses abroad. Their challenge, cross cultural management and communication. An effective communication strategy begins first with understanding who the sender of the message is and who the receiver of the message is. Many companies have realized this and offer training in the different cultures to help better facilitate communication between leaders (Cross-Cultural Communication, mindtools.com). Without this basic understand between sender and receiver it can be very difficult for companies of multicultural to even begin to communicate. The second important understanding is that leaders must demand a cultural tolerance of acceptable behavior between cultures to facilitate effective communication (Cross-Cultural Communication, mindtools.com).
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I wasn 't quite sure what I was getting into when I first enrolled in Intercultural Communications. I had assumptions as to the goals of the course such as I would be learning about the way cultures interact with each other, learn about communication in general, or I would be learning about the ways we use communication through our culture. I think that I achieve the latter goal, but I also gained knowledge about more then just my culture. I came to realize that there is more to a culture than just language, appearances, and customs, which are aspects of culture that could be seen above the waterline, or they are more noticeable/obvious to someone outside of that culture. There are aspects of culture that are below the waterline, or more
As I mentioned earlier, I thought I had very good understanding of cross cultural communication. I did not know if I would gain much in this class before I decided to take this class. For me, cross cultural communication was about talking with people with different cultures backgrounds. For example, two people are from two different countries; the communication between them is cross culture. However, I found that cross cultural communication is a more complex thing than I ever thought. The definition of cross cultural communication can be defined as the ability to successfully form, foster, and improve relationships with members of a culture different from one’s own. It is based on knowledge of many factors, such as the other culture’s values, perceptions, manners, social structure, and decision-making practices, and an understanding of how members of the group communicate—verbally, non-verbally, in person, in writing, and in various business and social contexts, to name but a few. I know this is a long definition. It is not as simple as I ever thought.
To elaborate, by mentioning intercultural understanding, I meant that each cultural group has different ways to communicate. For example, Western culture encourages people to be up-front and straight-forward with their communication; contrastly, people who are influenced by Eastern culture might be less outspoken about their ideas and pay a lot of attention to nonverbal language of the people around them. Culture is something that if one have never encountered or exposed to it, he or she would never know. I hope that after this project, besides of the knowledge we gained from the research itselves, all four of us would improve even more on our intercultural and interpersonal communication skills. Because at the end of the day, the knowledge that one have learnt might be forgotten, but all of the skills that one have gained will stay for a very long time.
However, authors have varied perspectives and emphasis on intercultural communication. Most clashes in perspectives evolve around methodology or the question of the way to study this phenomenon. To have a balanced view of the issue, it is important to read from various authors, and this paper has attempted to do so. However, there is more research needed on the effect of technology on intercultural communication, especially communication via the Internet. References Buckley, Thomas B.R.Ph, M.P.H. a.