t

1560 Words4 Pages

Tottenham Hotspur Case
There are many football clubs listed in the London Stock Exchange among them Tottenham Hotspur Football is a one of the leading English professionals’ club and also a member of Premier League.
Since 2001 Daniel Levy has been the chairman of Tottenham Hotspur plc and has been thinking of possible options and potential players to take his club to the top position of the British Premier League. In order to succeed in his objective and to establish a sound foundation for long term financial success, he thinks two things are very important; building of new stadium and Improving team quality through prudent player achievements
In order to achieve the two main objectives listed above the following are the three alternatives which have been scrutinized using Discounted Cash Flow Analysis: to operate the current stadium which has 36,500 seats and keep a single goal scorer, to build a new stadium having 60,000 seats capacity with external financing and keeping a single goal scorer or signing a new top scorer to play in a newly built stadium.
Under the first alternative, the Net Present Value for Tottenham Hotspur plc during the past 13 year forecasted period, was calculated to be £67.68M. This calculation will encourage the stakeholders to keep the current stadium in use. While the company has a high operating current cost with Net Income coming to about 2% of total revenues.
If Tottenham Hotspur follows the second alternative, the NPV is estimated to be £27.51M, while using the third alternative results in a more favorable value of £82.32M. So the option of stadium and player will increase substantially from 2010 onward, only if the growing rates apply.
Further analysis has been performed in order to find out the fi...

... middle of paper ...

...of £87M and below the 24.6 net goals of Liverpool who has net revenue of £123M. This lifting in ranking will give an estimated increase in revenue of about £95M at the 2007 value. This new revenue will follow the forecasted growth of 9% from 2010. In this calculation the increase of broadcasting rights have been included and the £20M transfer fee has been accounted as a tax deduction. Thus adding the cost and revenue of new player will increase the NPV to £82.32M.
Recommendations
After performing NPV analysis, it is clear that the best option with no financing is to keep the current stadium. However, this choice will not increase the current ranking and revenue. The current financial performances with low income will recommend following activities that will be implemented to improve the company’s bottom line:
· Increasing ticket sales and introducing the new financ

Open Document