The company listed on the JSE (Ltd) that I have decided to focus on is Pick n Pay. I have chosen this company as, since the first store was established in 1967, 941 stores have been opened countrywide in South Africa (FastMoving, 2012), which leads me to believe that this specific franchise has a very good sense of business sustainability.
Pick n Pay is very much concerned with sustainability according to the triple-bottom line. They ensure that they are constantly looking after it’s customers, looking out for the environment, and ultimately making a profit.
In order to look out for their customers, Pick n Pay released a customer rewards programme called “Smartshopper”. The programme, launched in March 2011, allows the franchise to get to know and understand each customer better by observing each individual’s shopping habits and references. The company has direct access to many Smartshopper customers via e-mail and/or sms, which allows the business to communicate with their customers in a more engaging manner. Pick n Pay asks for feedback from customers, and sends targeted marketing communications directly to them. All of this is done in an effort to both design and execute marketing campaigns and product ranges which are more relevant to their customers by extracting insights from the customers shopping habits data, as well as to assist the company in growing their sales volumes – which will ultimately lead to an rise in profit (FastMoving, 2012).
Pick n Pay is very concerned about the happiness and satisfaction of their customers, which is why each franchise has a customer care line where customers can phone and/or e-mail in order to get any help/attention they may need concerning their complaints, queries, suggestions and comp...
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...pting a more sustainable lifestyle (PicknPay, 2014). One of the ways in which Pick n Pay is doing this is by promoting a “green initiative” called ‘One Million Acts of Green’. The customer is invited to go to Pick n Pay’s Facebook page, where there can scroll through a list of various, every day acts which promote a sustainable and green future. They can then endeavour to perform one or more of these acts in their everyday lives, and are encouraged to share the initiative with friends, colleagues and relatives.
When it comes to profit, Pick n Pays share price on the JSE has vaulted 29% within the last year. The franchises numbers for March showed a turnaround in margins from 17.4% last year up to 17.5%. Sales increased by 7.7% to R63.1 billion. Trading profit improved by 18.5% (and 34.4% on a comparable basis after three consecutive years of decline) (BDLive, 2014).
Fortune 500 Ranking. Johnson & Johnson is a “Go Green” corporation. They have goals to keep their culturing compa...
To collect relevant data, the annual percentage change in net income per common share diluted, net income/net revenues, the major income statement accounts to net revenues, return on stockholders’ equity, the price/earnings (P/E) ratio, and the book values per share for each year numbers were examined. In order for Sun Microsystems to see a greater return in its bottom line assets, it must consider an alternative approach in operating its organization.
The “planet” aspect of a typical company is supposed to show how the company is benefitting the planet, ecologically, rather than destroying the Earth with pollution and waste. Better World Book’s term for the planet aspect is “loving your mother”, which applies to loving planet Earth. There is a book by Paul Hawken called, The Ecology of Commerce. In this book, Paul argues that, “a true economy mimics ecology in its circular no-waste systems and healthy fecundity of niches” (Better World Books). The company’s website discusses how they are trying to make the delivery of their books more sustainable. The company is going through a program where they know their carbon footprint and are trying to balance out the amount of carbon emissions that are generated through the entirety of the company’s production, including shipping and handling. They have done t...
After the announcement of higher- than-expected profit on 31st July 2015, the share price went from 727.5p to
He has worked with numerous of the Fortune Global 500 companies as a brand building expert. He has truly mastered consumers’ deepest desires by exploit hot spots in the human brains to compel them to purchase blindly and willingly. As a result, Martin has successfully help launched new products and brands. Martin created this book during the worst economic crisis since the Great Depression. Martin’s main purpose of this book was not getting us to stop purchasing, as that is nearly impossible. “The purpose is to educate and empower you to make smarter, sounder, more informed decisions about what we’re buying and why” (Lindstorm 8). By exposing marketing companies tricks and tactics, consumers would be equipped to battle the war on impulse purchasing in a time of
They allow consumers to “pet” gloves and bats on a baseball mound to help increase the chances of purchasing the item. They also have fitness machines available for testing in order to influence ones decision making. Lastly, they have several tables set up with folded clothing to help appeal to the idea of a dinner table. Sports Authority successfully conveys Underhill’s marketing strategy, petting, throughout their entire retail Duhigg evokes that “Target began building a vast data warehouse that assigned every shopper an identification code-known internally as the ‘Guest ID number’-that kept tabs of how each person shopped” (187). Every time one goes shopping, they share intimate details about their consumption patterns with retailers.
Many companies sell miscellaneous products all across the Internet, but two stand out drastically among them all, Zappos and Amazon. One important factor contributes to this, delivery. By taking into account the total needs and wants of customers Zappos and Amazon produce huge profit numbers each year. According to an article from The Indian Express, “customers are willing to play 22 percent more for good service experience”. Also, take note that most phone, and cable companies know that the experience and/or delivery is more noticed than the actual ...
In conclusion, going green in the workplace is catchy new trend. Choosing to go verdant can be a grueling task and one that is confronted with some unique pros and cons. Although making green choices come at a slightly higher price, the rewards that are earned more than cover these costs. When a company chooses wisely going green can not only help the environment, and reduce the carbon foot-print the company makes but it can also prove to be a very smart business decision that can be financially gratifying.
Product differentiation – by offering different products, services, or product features, the company can charge higher prices, or appeal to different audiences. Use of IS have enabled new products and services, that increase the levels of convenience in using existing products and services. By acquiring PayPal, eBay greatly enhanced the ease with which customers can pay for their products. Google keeps an innovative approach towards search engines, by introducing Google Maps, Google Translate and others, which improves the ease of usage. Using online live chatting systems and social networks contributes to understanding of customers. It also adds value and improves customers’ stickiness to website (Booth, Roberts, and Sikes 2011)
This article explains that Pick n Pay sees the importance of the socio-economic factors that are facing companies in the world and states how it attends to these various demands. Whether it is in the form of cutting down on expenses to accommodate the increasing prices of electricity or fuel in the country so it does not intervene with their profit margins, or the upliftment of customers by offering the best possible prices. They also do great things to aid the environment and minimise their carbon footprint. It also sets further goals that Pick n Pay aims to achieve over the next few years. It then provides a summary of the activities that Pick n Pay takes part in according to the Global Compact Ten Principles. This ranges from the protection of human rights, the regulating of labour, the discrimination of employees, the stopping of corruption and also the aiding of environmental aid and responsibility.
First, the transactional support system encompasses all of the information contained within a single business process or unit of work, and its primary purpose is to support the performing of daily operational or structured decisions. Some examples of transactional information are when customers purchase stocks, make an airline reservation, or withdraw cash from an A.T.M. (Baltzan, 54). A customer of Actionly could use this information for behavioral targeting purposes. Behavioral targeting refers to a range of techniques and technologies which allows advertisers to increase the effectiveness of their campaigns (I.S.P., 2009). Actionly’s customer could then apply this information to its current advertising strategy to ensure that they are getting the most return on their advertising investments. For example, McDonalds may choose to advertise grilled chicken sandwiches on the screen of an A.T.M. machine close to one of its restaurants at 12:00 p.m. if transactional information gathered by Actionly suggests that there is a spike in the frequency of the A.T.M.’s use at that time.
Without doubt the XXI century has changed our priorities, especially when it comes to the way we do business. Popular sustainable business models, as advertised in the media, have evolved into much more than a moral obligation or an external requirement to generate money. Essentially, are forcing companies to reinvent the systems and approaches with which they generate value and profitability to the company.
Johnson and Johnson has been trading above both its 50 and 200 day averages and is promising. Its current market position is very attractive as it may become a market leader when the DOW turns around. Johnson and Johnson’s undervalued price, market position, and earnings make it a good pick in a sea of ambiguity.
This project is about the sustainability of Pick n Pay and how they help the community to be sustainable. In this project Corporate Social responsibility will be discussed and analyzed. This project discusses how CSR helps the community and why CSR is needed, but also why CSR is good and why it isn’t for some businesses.
Nevertheless, one of the most important constants among all of us, regardless of our differences, is that, above all, we are buyers. We use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, services, and even ideas. As consumers, we play an essential role in the health of the economy; local, national and international. The purchase decision we make affect the requirement for basic raw materials, for transportation, for production, for banking; they affect the employment of employees and the growth of resources, the successfulness of some industries and the failure of others. In order to be successful in any business and specifically in today’s dynamic and rapidly evolving marketplace, marketers need to know everything they can about consumers; what they are want, what they are think, how they are work, how they are spend their leisure time. They have to find out the personal and group influences that affect consumer decisions and how these decisions are made. In these days of ever-widening media choices, they need to not only identify their target audiences, but they have to know where and how to reach