sa

999 Words2 Pages

Accessibility:
Many stores are constantly seeking ways to accommodate consumers with disabilities, an area in which Publix efficiently excels. Starting with the parking lot, Publix has a copious amount of handicap parking spaces. While entering the store, there are no steps required to enter through the doors, which are automatic, instead there are ramps making it easier for those in wheelchairs to enter the facility. Once inside, electric scooters are offered to allow any of the disabled customers to shop on their own, leisurely taking their time selecting specific products as seen in Appendix E.
Publix also provides assistance throughout the store for those who need help retrieving items from the displays that are out of reach. The restrooms are also handicap friendly with spacious stalls for male and female with a full size family restroom. For the seeing impaired, braille is available under each restroom sign. In addition, there is room at the checkout counters for those in wheelchairs or electric scooters to stay seated while checking out, still being able to see over the counter. The shopping experience does not end at the checkout counter, rather at the customer’s car where they can be offered assistance in unloading their groceries from their shopping carts into their cars.
For instance, in one case, we observed an elderly Hispanic woman walk in slowly with her cane and her grandson. Upon entering the store, she grabbed one of the electric scooters and sat down with her itemized shopping list. She then rolled by the weekly BOGO deals and had her grandson grab one of the pamphlets. The lady passed through each aisle calmly and smoothly with her grandson, and one of the Publix employees walked through each aisle with the two...

... middle of paper ...

...ch totaled forty six percent of the customers we saw. Where as, couples were next at thirty one percent of the customers and only twenty three percent were lone shoppers.
In our store, the majority of those we observed were buyers. People come to Publix with the intention to purchase rather than walk around and look at nice things, as one would expect others to do when in a clothing store. The conversion rate we observed was one hundred percent with every customer observed ending up buying at least one item. The store targets all demographics because everyone needs to eat and drink; they are two necessities of life. Publix caters to people from all walks of life, offering an ethnic aisle for those that may be looking for specific international items. Specifically, our store targets students and alumni at the University of Central Florida by selling UCF merchandise.

More about sa

Open Document