Accessibility:
Many stores are constantly seeking ways to accommodate consumers with disabilities, an area in which Publix efficiently excels. Starting with the parking lot, Publix has a copious amount of handicap parking spaces. While entering the store, there are no steps required to enter through the doors, which are automatic, instead there are ramps making it easier for those in wheelchairs to enter the facility. Once inside, electric scooters are offered to allow any of the disabled customers to shop on their own, leisurely taking their time selecting specific products as seen in Appendix E.
Publix also provides assistance throughout the store for those who need help retrieving items from the displays that are out of reach. The restrooms are also handicap friendly with spacious stalls for male and female with a full size family restroom. For the seeing impaired, braille is available under each restroom sign. In addition, there is room at the checkout counters for those in wheelchairs or electric scooters to stay seated while checking out, still being able to see over the counter. The shopping experience does not end at the checkout counter, rather at the customer’s car where they can be offered assistance in unloading their groceries from their shopping carts into their cars.
For instance, in one case, we observed an elderly Hispanic woman walk in slowly with her cane and her grandson. Upon entering the store, she grabbed one of the electric scooters and sat down with her itemized shopping list. She then rolled by the weekly BOGO deals and had her grandson grab one of the pamphlets. The lady passed through each aisle calmly and smoothly with her grandson, and one of the Publix employees walked through each aisle with the two...
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...ch totaled forty six percent of the customers we saw. Where as, couples were next at thirty one percent of the customers and only twenty three percent were lone shoppers.
In our store, the majority of those we observed were buyers. People come to Publix with the intention to purchase rather than walk around and look at nice things, as one would expect others to do when in a clothing store. The conversion rate we observed was one hundred percent with every customer observed ending up buying at least one item. The store targets all demographics because everyone needs to eat and drink; they are two necessities of life. Publix caters to people from all walks of life, offering an ethnic aisle for those that may be looking for specific international items. Specifically, our store targets students and alumni at the University of Central Florida by selling UCF merchandise.
I have used a wheelchair my entire life, but it wasn’t until Friday Night Lights premiered on NBC in 2008 that I ever saw a character who looked like me on television. Jason Street, whose accident precipitates the plot of the show, was the first disabled main character I had ever seen on TV. He was paralyzed, and I am not, but for the first time there was a character who reflected the daily idiosyncrasies that come from being in a wheelchair.
Macroenvironmental factors are ever changing and in turn force businesses to adapt accordingly or face the risk losing customers. Since Publix’s primary focus is on customer value, much of its focus is placed on societal, psychographic, economic and technological factors present.
Stephen has helped to shape society by connecting with able bodied people in an attempt to remove ‘stereotypical’ (Havard, 2014, p.76) values concerning wheelchair users. Stephen Sweetman’s experience provided firm examples of some of the ways in which connections and disconnections ‘produce differences and inequalities’ (Havard, 2014, p.79).
Every company and/or organization starts and operates to achieve a single major goal, which is normally included in the company’s mission statement. Setting a goal, however, does not translate into success on its own; it is only the fist step. Understanding market segmentation is the second most important aspect of doing business. “Sellers and advertisers want to be able to determine what the potential market is for their product or service, as well as the best ways to reach potential consumers” (Terrell, 2013). Once a goal is set, an organization first must decide if it wants to operate locally, regionally, nationally, and/or internationally, as the size of the geographic coverage has a large influence on demographic coverage. It is crucial for a business to understand what it is meant by demographic coverage; it is to understand people’s age, gender, culture, social norms and beliefs, and income in a given geographical size (Grewal & Levy, 2010). Let’s take a high class and luxury bar as an example to explain the importance of these key factors. If the bar is located in an area where the average age is 60, it will be safe to assume that the business will have difficulties finding many customers. Similarly, the business will not be able to survive if it is located in an area that has a lot of Mormon or Muslim residents as drinking alcoholic beverages is prohibited by these religious practices. On the other hand, if the said bar is located in an area such as San Francisco where the average age is around 38 years old, the median income is ~$70,000, and the culture is a melting pot of many races with many beliefs and behaviors, it will most likely thrive to its full potential (city-data.com, 201...
Economic forces have driven grocery stores out of many cities in the past few years, either only leaving only a few, and in some cases none. Many of these people leaving in these rural urban areas do not own cars and b...
I walked into the front of the store to see a crowd of people searching for a good grocery cart. One that wouldn’t wobble every second that you pushed it. I took a look at many of the faces as they were beginning or ending their shopping experience. The people walking in looking for a cart seemed unsure or not pleased to be there in the first place. While the people leaving looked happy and eager to get home. I took this as a clear sign that this was not the most enjoyable place to ...
will determine if a customer wants to become a repeat shopper. Publix is well known for superior
For example, it would include people with certain disabilities, who does not feel comfortable in shops, in the demand for Primark’s wares.
Barriers to employment, transportation, public accommodations, public services, and telecommunications have imposed staggering economic and social costs on American society and have undermined our well-intentioned efforts to educate, rehabilitate, and employ individuals with disabilities. By breaking down these barriers, the Americans with Disabilities Act will enable society to benefit from the skills and talents of individuals with disabilities, will allow us all to gain from their increased purchasing power and ability to use it, and will lead to fuller, more productive lives for all Americans.
Going forward, in 1990, Congress passed The Americans With Disabilities Act (The ADA), and with this, various new protections for employees with qualifying disabilities became law (this law was amended in 2008, and those changes went into effect January 1, 2009). The Mission of the ADA is to “assure equality of opportunity, full participation, independent living, and economic self-sufficiency to persons with disabilities” (42 U.S.C. § 12101(a)(8)). The goal of the ADA is to eliminate discrimination and to remove the physical barriers that impede disabled Americans from enjoying similar benefits of their non-disabled peers in the workplace, while shopping, in restaurants, and other places of public gathering.
Along with those two commitments, Tim Horton’s also implements the persons with Disabilities Act and the accessibility for Ontarians with Disabilities Act...
The first question in which is asked of me for this assignment is, what is the demographic make-up of their customers? During my scan at this particular Starbucks the average age of each customer was from the low to mid-twenties, but then there are the occasional older folks in which would bring in there children of which where the ages of twelve and younger. When asked about the ethnicity of which the customers are, Starbucks holds no boundaries to that question. During my stay there where many races in which where there such as Hispanics, Caucasians, African-American, and there where also other races in which I do not even know the name of in which where there. The socio-economic level of most customers seemed very high, it seemed as if everyone there is well educated and it seemed as if most people in which where there are attending college our have attended college.
Ultimately this paper will describe the various ways persons with disabilities continue to encounter several obstacles in their daily lives.
“Where there’s a helpful smile in every aisle” is a true motto at Hy-Vee. I have learned to greet customers with a smile and address them when they come through my line.The greeting opens up the opportunity for further conversation and gives the customer the feeling that they are cared about. I try to talk about their day, if they found everything they needed and if not, offer assistance.Through
South Africa is a nation with a wonderful and varied culture. This country has been called “The Rainbow Nation”, a name that reflects the diversity of such amazing place. The different ethnic and cultural groups of the South Africa do, however, appreciate their own beliefs and customs. Many of these traditions, besides African culture, are influenced by European and Western heritage. The complex and diverse population of the country has made a strong impact to the various cultures. There are forty-five million people; about thirty million are black, five million white, three million coloured and one million Indians. The black population has a large number of rural people living in poverty. It is among these inhabitants that cultural customs are preserve the most.