Donatos is an independent premium pizza restaurant chain located in Columbus, Ohio.
Research question
1. Is the low-carb diet a flash fad or a trend?
2. Should the Donatos respond?
Research factors/ variables
Product message
i. weather ii. reputation iii. competition iv. People’s eating habit.
Hypothesis
The customers who want to eat low carb pizza at donatos can do this without having to change their pizza preference.
Target Audience
Donatos consumers who are conscious of their carbohydrate intake.
Question 1: Research design used by Donato’s for new product development.
The research study was conducted to evaluate the introduction of Donato’s low-carbohydrate pizza and to understand how the company collapsed its normal product development research process to take advantage of current trend.
The research was in response to the knowledge that there were very many crusts leftovers after company meeting where pizza was served as the main refreshment. The management first thought that there was something wrong with the crust but through some evaluation, it was realized that the employees were avoiding the carbohydrates inherent in the grain-based foundation of the pizza.
The research involved
1. studying the Yankelovich Monitor and NPD Eating Trends
2. email comments from customers through the website
3. Monthly WASSUP meetings-Through these meetings, the employees bring about knowledge of an element from population culture and explain it’s affect on Donatos.
Research-based product development process
1. Exploration phase: this involved studying several consumer consumption trends by External Valen Group who stated that 28% of all Americans were watching their intake of carbohydrates. Also the Atkins Diet South Beach Diet...
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Thin Crust () Thicker Crust () No Dough ()
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13. What are your reasons for the choice made above?
Price ()
Carb level ()
For fun ()
14. If your choice is No Dough, comment on the uniqueness of this pizza
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15. Rate the No Dough in terms of value for money
Good value () Reasonable () Bad ()
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16. What improvements would you like to see in No Dough pizza
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17. Would you like to get more information on how our pizza is prepared or the ingredients?
Yes () No ()
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18.
of the original misnamed Mayo Clinic diet, has gained much attention for both its success and failure as a method of weight loss. Studies show that there is no specific nutrient, including carbohydrates, proteins, and even fats, that directly causes a person to gain or lose weight. The pivotal factor in weight loss is the capability to consume less fuel than the body needs to burn in order to function. However, two large weight loss food corporations, Atkins Nutritionals and the South Beach Company, have successfully marketed their own brand of low carbohydrate diets. These low carbohydrate diets share many similarities, while maintaining distinct modifications between the diet methods.
Low-carbohydrate diets, such as the Atkins diet, may not be the best choice for weight loss due to long-term ineffectiveness, potentially negative side effects and a lack of long-term research. Ever since the recent popularization of the Atkins diet researchers have been trying to prove Dr. Atkins’ claims and determine whether or not the diet is safe. The current body of research available on dieting supports a diet low in fat and high in complex carbohydrates with an emphasis on calorie reduction. Studies have also shown a strong link between diets high in fat and both increased cholesterol and increased risk of heart disease. The Atkins diet is the opposite of what has generally been recommended; it requires the reduction of carbohydrates to 5% or less of total calories leaving fat and protein to make up the rest. The high fat and low-carbohydrate content of this diet goes against most diet research, has potentially harmful side effects and there is insufficient evidence to judge the long-term effectiveness of the Atkins diet.
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