Custom software development
Customers
The potential customers for this product can be from various areas: publishing, software (ISV), manufacturing, pharmacology, financial services, marketing and advertising, government, education, nonprofit and others. These customers look for end to end software development services which includes strategic technology consulting and development all the way through to launch, production support and marketing. In other words, the approach required for a customer software development company catering to these customers should be:
• Market Research
• Gathering required information
• Requirement analysis
• Planning and Resource Allocation
• Development
• Quality Assurance
• Implementation
• Maintenance and error handling
Market Research & Strategies
Being a late entrant in this market, Net Serpents can leverage the knowledge of what worked for their competitors. Following are some of the factors which affect relationships with customers, and the freelancers:-
1. Factors considered by companies who want to outsource software development work:
● Recognition (quality of service)
● Efficiency in deadlines (producing application within specified deadline)
● Processing time
● Flexibility (One stop destination for all different services VARs that supply training, hardware and support services will usually get first crack at any custom software requirements from their client(s)
● Public opinion/reviews
● Technical expertise and team (are developers capable and proficient in using latest tech)
2. Ways by which clients find a prospective company to outsource:
● Trade shows
● Conferences
● Websites
● Online communities
● Ads on newspaper (specially small start-ups)
● Radio ads
● Through salesperson...
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...early adopters and focus completely on them in the initial months. I would do a matrix analysis of the various markets and needed attributes and how your product fits them.
10. What are the less expensive and efficient ways for start-ups to market their products? (Post on websites? participating trade shows?)
● Websites, targeted journals or web-journals, key editors, thought-leaders, and some selected targeted trade shows may be best.
11. How frequently should a start-up advertise?
● It depends on the product. Consumer based products are more apt to have a good deal of money targeted for pure advertising. Your market research about your target customers will tell you a lot about how to reach your audience and how often. What have others who are successful done it and when will help.
12. How to attract freelancers?
● Offer rewards financial and non-financial.
... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
TV and radio advertising or consumer-pull marketing is limited. Advertising/Sales ratio is 2.7% while the typical ratio is 10%.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Christensen, C. M. (2000). Discovering What Has Already Been Discovered: Why Did Your Customers Hire Your Product? Case Study, 2.
It specializes in software and services for communications, media and financial services providers and digital enterprises.
There are 4 innovative products that are to be introduced into the market by budding entrepreneurs and small companies.
...other way for us to introduce our product can be through the car rental industry. We can use our salesforce to make calls to corporate offices in the snow-belt. Since our product is going to be very inexpensive, we can offer the company some samples. If all goes well, we will then negotiate a price to have Tiger Tread available to all of their customers. This would be a great way for the car rental companies to up-sell the product as well as a great way for us to introduce the product to households. Overall it would be a win-win for us and the car rental company.
The members have been generating client bases in their own related businesses since 1999, previously, the members enjoyed mild success in their own businesses, and have been limited only by capital and available time.
The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China.
After studying the cosmetic market we can identify a series of needs in this market:
An organization must use a strategic marketing process to distribute its marketing mix resources to reach its target markets. The elements of a proper marketing mix are price, product, place, and promotion. They are the four P’s of the marketing process (Goi, 2009)
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
In writing the business plan, I determined our target market and our marketing strategy to gain a share of the market. I also had t...
How do you tell your clients that they are valuable to your business? In today’s market there is a large availability of online tools that can create excellent and responsive customer service support. Different online tools can be integrated into a products or service website. Such tools can improve customer satisfaction and retention. Whether you have just 1 person handling customer care or a whole group of people there are many tools that can improve, organize and maintain excellent customer support. The most important tool is customer satisfaction. There are many online customer satisfaction tools available which will allow your business to evaluate and measure the satisfactions of your clients. Customer satisfaction is a great way to measure how pleased the customer is with your product, how easy or not so much it is to navigate through the check out process and really anything that you decide to add to the customer satisfaction survey. A tool called ZenDesk is a help desk and ticket support software that offers a support system that is organized, and prioritized to ensure that customers queries are responded to within a set time line. This tools can automatically measure customer service satisfaction by offering customers to rate tickets after each query is solved. This tool also provides the possibility to measure the time frame in which a query was solved. An online chat session is also available
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.