amway

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Competitors
Avon
Over the 50 years of presence in UK Avon managed to establish well-known and trusted brand among UK consumers. De Angelis (2013) reported that Avon continued to be the leading direct seller in the UK, recording a value share of 35%. However, Reynolds (2013) reported that in April 2013, cosmetics giant Avon dramatically pulled out of Ireland ceasing all operations in the country with immediate effect as part of a $400m cost-cutting initiative. Unexpected turn of events in Ireland left Avon’s managers, sales representatives, and clients surprised (ibid). As Avon recorded sales volume of 11 million euros in Ireland in 2013, the pull out decision had a major overall impact on sales volume in personal care and beauty products as well as on network marketing (ibid).
Direct Competitors
Due to the withdrawal of Avon during 2013, “Forever Living Products Ireland Ltd.” became the top player in direct selling market, leaving behind Amway, and other competitors, such as Oriflame, Herbalife Mary Kay, Xango and Aliara. In Ireland Forever Living brand has 34 year history in selling extensive range of beauty and personal care products. The company remains very popular among its Irish consumer base, because the product mix sits well with the current consumer trends which favor natural and safe products.
Indirect Competitors
A broad range of Amway products has a lot of substitutes. In 2014 Irish make-up market the main indirect competitors for Artistry products are L'Oreal S.A. and The Estee Lauder Companies Inc. and Coty Inc. According to Marketline (2012) in 2011 L’Oreal was the top player in the make-up market accounting 25.5% of total market share. In the report (Marketline, 2012) the following top players Estee Lauder, Avon an...

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...tely new flagship store will be built for the same purpose as the one built in London, UK. The shop will stock a variety of Amway products and will also recruit, train and support ABOs.
According to Corbett K. (2013) new figures that have been released by The Direct Selling Association of Ireland (DSAI) show that since the recession there was a significant rise in people who turned to network marketing as a way to earn additional income. Due to this fact, in the future company desires to attract even more unemployed people and get them involved, so they could earn additional income and help their families.
In terms of global future plans Amway invests heavily in manufacturing as their sales continue to hit record highs. By 2016 Amway will try to expand and hit even more sales by building six new manufactories in six new locations including Vietnam, India and China.

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