Zara & Spain

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Fashion is an integral part of the culture in Spain. This is the home to famous designers, prestigious international fashion labels and some of the most famous models. Zara is one the most famous clothing brand in Spain; when people think and talk about Spanish fashion, Zara always comes to mind. They are a clothing line that belongs to Inditex, one of the largest distributions groups. They are known for delivering fast fashion at affordable prices to low cost countries; always trying to meet the needs of the customers but at the same time trying to share the passion for fashion across the world and help people express their taste and sense of style. But first, before emerging into the Zara Fashion world, lets talk a little about the place it all started: Spain.
Spain officially known, as the Kingdom of Spain is a democracy organized in the form of a parliamentary government under a constitutional monarchy. That is, “a social, representative, democratic, constitutional monarchy in which the monarch is the head of the state and the prime minister is the head of the government”. The King, who serves as the monarch, is in charge of ratifying laws, dissolving the legislature and proposing candidates for the office of prime minister. The monarch is also known as the head of the state and the head of the armed forces, but it has not executive role, his power is more symbolic that actual. He is more in charge of representing Spain in international relations. This is a hereditary position; both male and female can be heirs, but only if the monarch has no sons. The King Juan Carlos I has held the position since November 22, 1975 and the apparent heir is Prince Felipe, Prince of Asturias.
The prime minister, know as “the president”, serve...

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Contrary to must companies, Zara delivers new products twice a week to all their companies around the world. The made this possible because they control manufacturing closer than must companies, they act as both the supplier and the retailer. Instead of outsourcing to Asia or countries that production is cheaper, they have 14 highly automated Spain factories that create the foundation of their products. Then, these unfinished products are sent to their more than 300 small network partners in Portugal and Galicia to handle the rest of the process. By, not outsourcing the have the benefit of making any changes to their products depending on customer’s preferences; they have the ability to react quickly, designing new styles and getting them to the stores while the trend is still peaking. So it can be said, that supply chain management is the key to Zara success.

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