Yves Rocher is a cosmetic company that offers botanical beauty care products for women and men. Its products incorporates make-up, shampoos, anti- aging cream, soaps, body scrubs, shower and bath gels, antiperspirants, body lotions, hand creams, liquid hand soaps, foot care creams, lip balms, eye cares, perfumes and conditioners. Yves Rocher dispenses its products through retail channels such as direct sales, mail order, and the company beauty institutes, as well as on-line sales. The company headquarter is in France. Its revenue is about $1,241M with 3,020 employees. In 1956 in the village of Gacilly, Yves Rocher, the modest son of a hatter designed its first herbal creams. He was 14. Three years later, Yves Rocher who is passionate about plants decides to create his first laboratory. It is a success. From there, a franchised network grew with remote sales. All products of the brand draw their source in the active principles of plants and vegetation. At that time, the concept revolutionized the world of cosmetics. In 1965, Yves Rocher provided the Green Book of Beauty, which showcased the products available to the consumer because at that time, the company was only selling through mail order. This Green Paper was also a guide for all women, containing tips and tricks to make them even more beautiful. The book would be translated into more than 20 languages, but also in Braille and had an audio version, an idea that has attracted more than 5500 women in 2007. In 1969, at the Gacilly, Yves Rocher opened a factory at Croix Archers. Following this, he opened his first shop in Paris precisely on Haussmann Boulevard. With this first store, the Yves Rocher brand took on a new dimension, and is the first in a chain that has 1,500 tod... ... middle of paper ... ... the company is grounded in history. The mailing system needs to be revamped to fit in with their new image and fully respond to the need of their customers. In order to do that, they will need to create room for innovation. To achieve that, they may reach out to new graduates to get new ideas. They may also need new marketing strategies and a supply chain that will adapt to each territory they wish to expand to but also be opened to work with native of those countries or people who understand the culture and are able to help personalize their products. Works Cited http://www.yvesrocher.com http://www.yves-rocher-fondation.org/ http://www.groupeyvesrocher.com/le_groupe.php McCarthy, Laura Flynn. "Take Charge Of 'The Change'." Health (Time Inc.Health) 14.5 (2000): 31. Academic Search Premier. Web. 02 Dec. 2013. http://pdf.wri.org/esr_case_study_yves_rocher.pdf
The company has established good relationships with most of its customers which has assisted it to create high level of brand and customer loyalty
Emory Healthcare. (2017). Retrieved September 16, 2017, from https://www.emoryhealthcare.org/about/care-transformation/index.html Care Transformational Model Donadio, G. (2005). Improving Healthcare Delivery with the Transformational Whole Person Care Model. Holistic Nursing Practice, 19(2), 74-77. Sollecito, W.A. and Johnson, J.K. (2013). McLaughlin and Kaluzny's Continuous Quality Improvement in Health Care. 4th Edition. Sudburry, MA: Jones and Bartlett Publishers. (Healthcare,
Simpson, M., & Patton, N. (2012). Leadership in Health Practice. In J. Higgs, R. Ajjawi, L.
...he oldest companies producing skin care and pharmaceutical products, it has a high level of customer care in order to create high value from their products and high customer satisfaction.
At age 25 he opened his first collection and it was a big success, inspired by his mentor Balenciaga. The collection was based on evening wear as well as economical white cotton shirts that were both inexpensive and fresh-looking. After that collection, his name was recognizable and his biggest success was the “Bettina” blouse; named after the famous Paris’ top model. This blouse was his signature piece in his cotton collection. Givenchy’s philosophy was: “Keep it simple. Eliminate everything that interferes with the line.” ...
The company produces purses, bags, wallets, leather bracelets, belts as well as pen boxes, pen pots, letter trays and other office accessories. The company is located in SAUVETERRE DE ROUERGUE, in the department of Aveyron.
For Mr. Lauren, the starting point is always his concern for quality and attention to detail, while the creative drama comes from his own romantic sense of elegance and reverence for authencity. Always true to his own purely American vision of fashion, his products are nearly as diverse as the country that inspires them. He designs a wide range of products, including menswear, womenswear, boyswear, girlswear, home furnishing, eyewear, scarves, shoes, hosiery, fragrances, handbag, luggage and leather goods. And the stores that carry his products are located across the United States and around the world.
Giorgio Armani’s target market is kids, women and men. They would have to be quite wealthy as the products sold are expensive to buy compared to other brands. Giorgio Armani has 500 exclusive retail stores in 46 different countries worldwide. Instead of following the latest trends, he creates them
Chanel used Etienne Balsan, a wealthy military office, and Arthur ‘Boy’ Capel, an English industrialist, to help her on her fashion venture (Biography and About.com). She drew on the resources of these patrons using them to help her accomplish her goals. In 1910, Chanel opened her first millinery shop and sold only hats (About.com). Her first clothing success came from a dress fashioned out of an old jersey on a chilly day. During that day, many people asked her where she got her dress, and she offered to make one for them (Biography). Chanel added stores in Deauville and Biarritz and began making clothing (Biography). She had relaxed fa...
At the end of 60’s, there were a number of changes in the market and trade structure. A number of financially strong companies brought out new brands of cream and differentiated skincare ranges.
The beauty sector is growing widely in the United States and globally. There are numerous successful cosmetic companies. MAC Cosmetics is one of those top brands, if not the best. This line of makeup was discovered by two people named Frank Toskan and Frank Angelo. The two artists invented the makeup line by cooking it up in their kitchen. Photography was the key aspect kept in mind with the invention of this makeup line. Prior to the invention, there was an absence of colors that photographed well. MAC stands for Makeup Art Company. Estee Lauder is the owner of this high-end makeup brand. The brand has taken the makeup industry by storm. It presents a uniquely bold image of itself. According to an article posted by Allure, Toskan and Angelo’s intention was to show that “makeup was experimental and transformational.” In 1984 these entrepreneurs had launched their line of makeup in Toronto. MAC products were being sold for the first time through a single counter in a department store.
The US and Western European markets are reaching saturation- therefore cosmetic companies see the future markets for their products in Central and Eastern Europe, Chi...
In the 19th century, shopping was extremely difficult; costumers would have to go to multiple different shops and haggle for a price. Until 1852, when Aristide Boucicant a sales clerk realised that there was a need for a new store, a store where costumers could go which would offer them a wider variety of shops. This store is known as Le Bon Marche, it was unlike any of store, it included; new commerce, fixed prices, home delivery, item exchange, sales, reading areas and so much more. The French writer Emile Zola described it as a “cathedral of commerce”; this was because the store specialised in fashion for men, woman and children. In addition it also sold furniture and housewares; however the best part of the food department, which “offers you over 5000 different products, selected from around the world”(Paris Pa...
Louis Vuitton, Chanel, Gucci, Dior, Prada, Jimmy Choo, Hermes, Rolex…. These are all; luxury brands and they are everywhere. The luxury fashion market represents an important and increasing sector of worldwide retail (Husic and Cicic, 2009).
There is no doubt that Pairs is an extremely important and influential city. Its rich history, beautiful architecture, legendary art museums and world-renowned food combine together to create a lovely place to live in and visit. However, many people do not know about the history of fashion in Paris. Sure, most have heard of famous designers like Chanel or Dior, but cannot say that they know about the history behind those household names. The founders of each company all have an incredible story to tell filled with inspiring tales of harnessing God given talents to rise to the top of the fashion world.