Y Generation Essay

1350 Words3 Pages

Members of the Y Generation include those born between the years 1982 and 1994. A generation is known as a group of people born in a particular period who would have experienced similar events or experiences while growing up. There are often negative connotations made against members of the Y Generation, as they are known for being spoilt, overly confident and too dependent on social media and technology. They are the first generation to have grown up with high-definition television, mobile phones, internet and social media. Generation Y are possibly more interested in the environment, caring and community orientated than previous generations. The majority of this generation is now in young adulthood and starting their careers. They make up most of the young singles and couples market and are a very critical group of consumers. Many of the claims made about Generation Y are based on little evidence and contradictory, this report seeks to examine these claims. The purpose of this report is to investigate whether or not people born in the Y Generation, between the years of 1982-1994 really hold the beliefs and attitudes the media portrays them to have. Generation Y will be studied to find out if they are as technologically minded as they are said to be, and if they hold concern for the world they live in and the environment. It is important that business have a good understanding of this section of the workforce, so after examining Generation Y’s attitudes, values and beliefs it will be evident whether or not they make excellent employees. 3. What is Already Known about the Decision or Problem The steps taken to search for information that already exists about the topic include using scholarly search engines to gather a se... ... middle of paper ... ...ronger than wanting to stay in the same job for their whole life. Generation Y is renowned for conducting their personal and work life through their phones, iPads and laptops. They are up to date with the latest software and gadgets, and can pick up anything technological must faster than past generations. Although, all this technology can be harmful to their performance in personal interactions, as they are missing out on a lot of the face-to-face communication that is necessary in the workplace. This generation seems to have a sense of entitlement beyond that of their older peers, they have a strong desire for their work and accomplishments to be recognised and rewarded. This drives their need for regular promotions, which they see as an important part of their career development. Generation Y strives to have their voices heard and feel empowered (Gratton, 2013).

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