Gen Y Cohort

518 Words2 Pages
bulb-icon

Recommended: Social media and their effects on our young generation

Gen Y is the largest cohort since the Baby Boomers; their high numbers reflect their births as that of their parent generation. Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood. Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet etc. Gen Y are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where and how it is communicated with. Gen Y …show more content…

Millennial are currently aged 20-35, or born between 1980 and the end of 1994 . (Bolton, R. N., Parasuraman,) Generation Y grew up with technology, and they rely on it to perform their jobs better. Armed with smartphones, laptops, and other gadgets, this generation is plugged in 24 hours a day, 7 days a week. They like to communicate through email and text messaging rather than face-to-face contact and prefer webinars and online technology to traditional lecture-based presentations. (Sheahan, P. (2005). )The fast track has lost much of its appeal for millennial, whose members are willing to trade high pay for fewer billable hours, flexible schedules, and better work/life balances. Although older generations may view this attitude as narcissistic or see it as a lack of commitment, discipline, and drive, Generation Y legal professionals have a different vision of workplace expectations. They often prioritize family over work. They have high expectations of their employers. They seek new challenges and aren't afraid to question authority. Generation Y wants meaningful work and a solid learning curve. Generation Y workers have grown up playing on teams, they have been educated in an era of “a village raising a

Show More
Related

  • Analysis Of A Generation Of Slackers? Not So Much By Catherine Rampell

    387 Words  | 1 Pages

    Generation X has formed a strong opinion about Generation Y over the years, claiming that millennials are the laziest generation in history. Technology is said to be a major factor in making life more convenient for millennials, which according the Generation

    Read More

  • Baby Boomers Vs Odyssey

    308 Words  | 1 Pages

    Baby Boomers (born 1946-1965), and Gen Y (born 1979 to 1994) is at the bookends of the work force, and with Gen X ( born 1965-1978) in the middle. In the bad economy managers are trying to get away reducing the work force (Anne, Laura, & Karen, 2009).

    Read More

  • Why Your Office Needs More Bratty Millennials Essay

    1316 Words  | 3 Pages

    By 2025, about 75% of the American workforce will be made up of Generation Y workers, said Emily Matchar, author of “Why Your Office Needs More Bratty Millennials.” Generation Y, also known as millennials, are those who were born within the years 1982 and 1999. Time management has become a persistent issue for people in the United States because of the lack of flexibility in the workforce. Work is taking over people’s lives. The current generation of workers tend not to demand because of the fear of unemployment; jobs are scarce these days. Generation Y workers have shown that they will not accept today’s hierarchical workplace, on the contrary, they will begin to change the workplace to their likings.

    Read More

  • A Generation Of Slackers Are Not So Better By Catherine Rampell Summary

    895 Words  | 2 Pages

    In Catherine Rampell’s article, “A Generation of Slackers? Not So Much,” the idea of the younger generation, known as Generation Y or Millennials thought of as lackadaisical and indolent by older generations has been quashed by Rampell’s explanations of the differing behaviors and ideas held by these two generations, causing a misunderstanding and misinterpretation of productivity. The era of computers has especially been a major cause of such a rift, specifically the dependence on technology of which has contributed to the growth of synergistic and collaborative dispositions amongst the younger generations- behaviors once thought of as ineffectual in the workplace.

    Read More

  • Y Generation Essay

    1350 Words  | 3 Pages

    Members of the Y Generation include those born between the years 1982 and 1994. A generation is known as a group of people born in a particular period who would have experienced similar events or experiences while growing up. There are often negative connotations made against members of the Y Generation, as they are known for being spoilt, overly confident and too dependent on social media and technology. They are the first generation to have grown up with high-definition television, mobile phones, internet and social media. Generation Y are possibly more interested in the environment, caring and community orientated than previous generations. The majority of this generation is now in young adulthood and starting their careers. They make up most of the young singles and couples market and are a very critical group of consumers. Many of the claims made about Generation Y are based on little evidence and contradictory, this report seeks to examine these claims.

    Read More

  • Article Analysis: A Misunderstood Generation

    1119 Words  | 3 Pages

    The generation of the technology, the delayed life choices, the impatience, the reliance on our parents, more commonly known as Generation Y or Millennials, is the generation born between 1980 and 2000. Older generations are always finding fault with what we, the Millennials, do or say or didn’t do or didn’t say. The world is changing so fast, we can hardly keep up. It is bad enough we have to push to learn as much as we can and apply the knowledge effectively, let alone being criticized for every move we make by our elders, who don’t really seem to help matters but complicate them.

    Read More

  • Understanding Generational Values and Traits

    1295 Words  | 3 Pages

    Generation X was the birthing recession post Baby Boomer generation and is termed the latch key generation. They are self-reliant survivalists that crave balance and are nontraditional about time and space with a very casual attitude toward authority. They tend to be cynical and edgy and technologically savvy (Zemke et al., 2013). Generation Y and Millennials are often considered the

    Read More

  • The Five Social Generations In The United States

    830 Words  | 2 Pages

    Since the beginning of the twentieth century, the United States has established five social generations that were formed to describe a group of people based on the major events that they experienced, and the characteristics that they share. Each social generation appears to have some significance that defines them, except for one generation: Generation X. A generation that contains those born between 1965 and 1980, Generation X has one of the smallest populations for any generation (Taylor 37-38). Their population size becomes more noticeable when placed between the sizes of the Baby Boomer generation and the Millennial generation. Besides their size, Generation X is a very misplaced, and misused generation whose people are more likely to identify as Boomers or Millennials, instead of as Generation Xers. Despite their small size and lack of

    Read More

  • Four Generational Groups

    1112 Words  | 3 Pages

    Each generation entering and working within organizations differs from the previous one in terms of education, values, aspiration, work attitudes, and world views. Managers are increasingly grappling with generational differences in their workforces. Beagrie (2013) referenced four distinct generational groups: Veterans are people who were born before 1946 and are very loyal, disciplined, logical, and detail oriented. Second are Baby Boomers, born between 1946 and 1964, who are competitive and very respectful of authority (Beagrie, 2013). Third are Gen Xers, born between 1965 and 1977, who are more likely to be skeptical and independent-minded (Beagrie, 2013). Gen Ys—also known as Millennials—were born in 1978 or later and like teamwork,

    Read More

  • Comparing Mobile Phones (Generation X and Y)

    718 Words  | 2 Pages

    ... X went, they always had company with them but on the other hand generation Y would be at their homes on their mobile phones, on the internet, texting each other, playing games, and not going outdoors. Generation Y is a lot more anti-social then Generation X because of all this new and improved technology, they have it easy and can do as they wish and talk to several people at once with the press of a button. There is both pros and cons of both communication technology in Generation X. Generation X being more social, healthy and active, while Generation Y being more anti-social, lazy and more unfit compared to Generation X.

    Read More

  • Effects of Generational Gaps on Work Environments

    2129 Words  | 5 Pages

    These five generations will be a part of the discussion in this paper and for the purpose of this paper Generation Yers and Millennials will be grouped together in discussions.

    Read More

  • What Makes Generation Y So Unique?

    1542 Words  | 4 Pages

    Generation Y happens to be a large and different type of generation. Generation Y does not like to be stereotyped or put in a category, but there is no denying that all Ys have certain things in common. The actual definition of Generation Y is: the generation born in the 1980’s to 2000, compromising primarily the children of the Baby Boomers and typically perceived as increasingly familiar with digital and electronic technology. (Oxford Dictionaries) Generation Y has been called several names, and while some of those names stuck others did not. They have been named Echo Boomers, Boomerang Generation, Peter Pan Generation, Internet Generation, and the most liked and common name, the Millennials. Before Generation Y, the largest generation was the Baby Boomers, who were born 1946 to 1964. Now Generation Y “[is] the largest generation in America’s history, and they want to make a contribution” (Rainer & Rainer 7). Having the largest generation will automatically make them out of the ordinary and make people be on the watch out for them.

    Read More

  • Disadvantages Of Millennials

    1082 Words  | 3 Pages

    Millennials, also known as Generation Y, typically refer to the population born from 1980 to 1994 (some say 2000), almost all of whom have come into adulthood by today. Not only do millennials consist of more than 25% (75 million) of the U.S. population (Berger, 2016, p.103), they also possess the tremendous annual purchasing power of $200 billion (Solomon, 2015, par.3). As millennials dominate the whole consumer population of the U.S., they have become the targets and chief subjects of analysis by marketers. Although some might argue that the characteristics of millennials are the general features exhibited by young people, most scholars have agreed on the existence of cohort effects of millennials. Schawbel (2015) argued that they seem not

    Read More

  • The Importance Of Market Segmentation In The Philippines

    1106 Words  | 3 Pages

    The generations that are included in the said generations are the millennial generation, baby boomers,

    Read More

  • Media Influence On Technology

    762 Words  | 2 Pages

    Generations have shifted from traditional, the Baby Boomers, to more efficient and interactive; Generations X, Y and Z (Valenzuela 4). Generation Y consists of people born between 1977 and 2000, and is the largest group since the Baby Boomers (Grewal, Levy 152). Generation Z consists of people born between 2001 and 2014 (Grewal, Levy 152). Generations Y and Z are referred to as the digital natives because they were born into a world full of electronics and digital technologies (Grewal, Levy 152). The term “digital natives” refers to people who have grown up in a digital world and are accustomed to multitasking and getting information fast (Kopenhe...

    Read More

More about Gen Y Cohort

Open Document