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Movie poster analysis
Movie poster analysis
Introduce a film archetype theory
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Inside look on Wizard of Oz movie poster
When walking into a movie theatre or a small cinema the initial thing to hit a person’s senses is the smell of the buttery golden popcorn. Next, people generally glance around the room, letting their eyes follow through the full circle of scoping out a space. Theatres generally play numerous movies at once so of course they have different advertisements for each of the different movies that are played. The posters that the film creators and visual designers create are, tremendously important to the movie’s success in the cinemas and popularity it has in the common public. Naturally, only the utmost prestige movie posters make into the movie poster hall of fame and I believe that the Wizard of Oz poster
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Commonly, if people see a movie poster with no date of release or names of the actors or anything about the film it automatically makes the film a lot less exciting and they will forget about it and move on. The date or an approximate time of when the movie is publicized, if not previously released, informs the audiences of when they will be able to watch the motion picture if intrigued. It also helps build anticipation for the film, it gives the audience a day that they can count down or look forward to building expectancy and eagerness to go and watch the film. However, color is not just significant in the typography of movie posters, but also throughout the rest of the poster. Color establishes the temperament and help create the manner of the movie artwork. None of the colors in the poster are awfully bright or vivid; the hues are subdued with high contrast. This creates almost and cartoon effects on the people that are on the poster. The highlighting and low darks on the page brands the poster with more of an ethereal appearance and adds more depth and dimension to a 2D image. Thus, making the characters come alive on the poster so the audience will be enthralled to adventure and purchase tickets to see the …show more content…
“...in the top right corner you see a woman with a mean facial expression and a darkened haze over her; she seems to like she is the main antagonist of the story…” The darken hazed over the face of the faded character clued my acquaintance into the fact that she would be the antagonist in the film. He also explained another incite about the palace in the left top corner and what he thinks the rainbow over it symbolizes, “…they seem to want the palace look like it’s a good place to be because that added a rainbow over it. The only reason I could see why they would put it there if to get there is the main goal of the protagonists.” The incite for the palace and the reasoning of Tyler’s view makes a lot of sense and provides a good theory as to why the creators placed them on the poster. It creates a feeling of wonder as to what the castle means and why it’s there. Tyler continued on, mentioning another factor that creates curiosity leading potential audience members to go and buy tickets to see the film. “I think the title is a bit confusing since the one thing even close to a wizard Is a witch and hat appears to be the antagonist, maybe they are trying to get the wizard, and/or the witch kidnapped the wizard and the protagonists are attempting to rescue him.” As someone who has watched the film before, I think this is an extremely interesting theory and perspective on why
The cover art of the novel reflects the art featured in each short story. This relaxed realism and use of subjective color leaves the impression of each story containing fantasy, in addition to, realistic concepts. For example, the cover employs the use of black, white, red, and blue to portray the scene. By using neutrals, as the base color, it gives the book a darker and more serious tone. The accents of blue and red are used as emotional signals, red meaning danger and blue meaning courage, as well as contrast to the black and white. Before even opening the book, a reader can get a sense of it and the tone/themes of each short story.
The wide open space of the park where the ad takes place shifts to rows of cloistered suburban houses and eventually into a prison of a house. Bright colors, used in both the ad and the second half of the short, take on different meanings. Where the ad is characterized by intense yellow the second half shows shines of red and black. Other colors become muted compared to them. This contrast intensifies thanks to Patrick McMinn's lighting effects which create stark outlines of characters. Lit up with harsh lighting every person in the film appears to be trapped by their surroundings both in the first half and the second half.
Visual advertisements are straight and to the point for some people. People do not take into account the visual messaging going on throughout the ad. It takes companies a considerable amount of time to create advertisements that are somewhat appealing to the human eye. By adding bright colors and large letters the ad will grab anyone’s attention. In fact, people will be able to see it and read it from a distance better. To show that there are many of small details in a visual advertisement, look at the Old Spice Matterhorn shower gel advertisement.
Posters were used during World War II by the U.S. government to get a significant message across to their citizens. To analyze a poster it is important to think about the choice of color, placement of words and images, shapes, and emotional appeal ( Lunsford and Ruszkiewicz 91). All of these factor into the message the author is trying to explain to its viewers visually. In the poster “When You Ride Alone,” the message the author was trying to get across to Americans was the importance of carpooling. This poster successfully conveys the message through the words,color scheme and representation of objects.
Shot 1: Wide shot. View behind Dorothy in black and white. Dorothy opens the door to the color world of Oz. She steps out into Oz and stops. Straight on shot, camera moves into Oz first through the door, followed by Dorothy appearing again in the foreground. Light symphonies playing magical music, birds are singing in the background.
... to them in the beginning. It then goes on to just flash to them when needed. It is woven in to seem like a natural idea. It is added in a casual glance out the window after a major event. In this way, we see it as natural and true instead of characters trying to put an idea in our head. Though they may reference the billboard, the flashes make the theme stay in our head throughout the movie.
This short story has a multitude of symbols hidden in it, but there are specific ones that stand out the most. The recurrence of the wallpaper definitely makes it a symbol. An interesting interpretation is that the wallpaper represents women, in the sense that the 18th century woman was considered almost decorative and that is exactly what the purpose of wallpaper is. Another prominent symbol that runs parallel with the wallpaper, are the women the narrator would see in the wallpaper. The women appear trapped behind bars in the paper and one could argue that the women the narrator sees represent all women of her time, continuously trapped in their gender roles.
This is due in part to its regular broadcast on network TV beginning in the 1950s. The movie 's social significance is based on the embedded moral values which determined good and evil. Throughout the movie Dorothy exhibited generosity and compassion to those in need. There was also a clear distinction between good and evil. The Witches morale compass in the movie was easily identified by their title wicked, or good. In addition the social impact of the Wizard of Oz was gender significance. The primary characters of power and intellect were women. The movie was produced during the Great Depression where men were thought to be at blame for this disaster. It seemed to suggest, that had women been in power during this economic turmoil that it might not have
Why are colours important when trying to symbolize what is taking place in the mind of the setting and the characters of literature? Tennessee Williams have once said “ Symbols are nothing but the natural of drama the purest languages of play.” Tennessee William has exactly used symbolism and colour quite effectively in his play A Streetcar Named Desire. An impressive story about fading southern belle Blanche Dubois and her failure into insanity. A Streetcar Named Desire consists many symbolism and knowledgeable use of colour. This helps the audience to connect scenes and events to the themes and issues that Williams presents within the play, just as desire and death, and the conflict between the past and present of America. The significance of colours is a central theme in Tennessee Williams’ A Streetcar Named Desire; the author uses colours to reflect states of mind, make further commentary on particular characters, and what sorts of things specific colours represent.
By using colors to symbolize characters, and objects he creates a better visual for the reader see in their own perception.
L. Frank Baum uses colors throughout the novel "The Wonderful Wizard of Oz." Color plays a very important role in this fairy tale. Other than playing an important role, the colors allow the audience to interpret symbolism in a different way. The colors' symbolism also gives a deeper meaning to the text itself. In this novel particularly, color is used in plenty of different ways to emphasize, interpret, symbolize, etc.
The biggest and probably most memorable special effect of the movie is the transition from black and white film to color. The film starts in black and white while Dorothy is in Kansas then as soon as she lands in Oz the film magically transitions to color. This was extra unique because during the time it was made, most movies were strictly in black and white. “As a child I simply did not notice whether a movie was in color or not. The movies themselves were such an overwhelming mystery that if they wanted to be in black and white, that was their business. It was not until I saw ‘The Wizard of Oz’ for the first time that I consciously noticed B&W versus color” Here, Ebert expresses just how wowing that effect was to him and how it really added to the movie (Ebert 1). There are so, so many other special effects expressed in The Wizard of Oz like the house getting spun up in the tornado, trees coming to life and throwing apples or a beautiful woman in a beautiful dress traveling by bubble. Frank Nugent from The New York Times makes a comment on these effects “They are entertaining conceits all of them, presented with a naive relish for their absurdity and out of an obvious—and thoroughly natural—desire on the part of their fabricators to show what they could do” even though the gentlemen does almost mock the people in charge of these effects here, he does
Analysis of Film Posters Having studied film posters this term, it is apparent that certain forms and conventions are applied. [IMAGE]The major forms and conventions of film posters could include: A large title which attracts the eye, bold colours which stand out from the background, intriguing picture which would attract viewers to the film, persuasive language which might persuade the viewers to go and see the film, using the main character's name for promotion, and the certification will either to ensure that the right type of people are watching the film. An example of how different types of film (e.g. comedy, horror) poster use these forms and conventions to attract a certain type of person (e.g. teenagers, horror fans) would be a really scary horror film, which will use eerie images in order to appeal to horror fans. A successful film poster will accomplish attracting the target audience and persuade them to come and watch the film.
My speculation on this is that it is showing us the audience that it is the most important than all he rest of the information on the poster. The font of the caption takes up half of the poster this also shows that it is the most important thing. The lighter colours on the poster in my opinion have been use on the font because they want to catch our eyes on the caption as it is the ‘story’ of the film. Additionally on the poster there is a picture of the gladiator which is in the centre. This picture is in shadow from light to dark.
The propaganda poster that I made, was made to inform people to conserve food by growing their own food in Victory Gardens. This poster has many elements that explain the meaning and intended use. To begin, poster has Bugs Bunny in the bottom right hand corner saying, “Build your own Victory Garden.” This allows the person reading the poster know the specific action that must be made to help the war effort. In the corner opposite of Bugs Bunny, he planted his own Victory Garden to help provide carrots for himself so he did not have to go and buy carrots.