Marketing is a key stage in the process of promoting and advertising a company 's product and/or service. It is important for a company to identify the demand and desires of the public in order to survive and stay in the competition. However, it is interesting to recognise how many companies practice marketing ethically and deem the long term interests of the public just as important as making a desirable profit. Ethics are the moral principles that define right or wrong behavior in marketing and in this essay I am going to discuss whether companies should practice ethical marketing.
Human rights are a growing trend in today 's society and it is important for a company to take into consideration consumer rights when promoting and selling
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The first argument for social responsibility is that it is ethical and the right thing to do. It shows that companies actually take an interest in the society and not just the profit they are making. For example; a company giving away a certain percentage of it 's profit to charity or using fair trade ingredients.On the Starbucks website, there is a video on their social responsibility and it informs us how they are finding ways to minimise footprint, tackle climate change and are inspiring others to do the same. This represents a "win-win" situation and reinforces good ethics as not only is a company improving their public image ;they are also making a genuine difference to the …show more content…
The health and wellbeing of an individual and the maintenance of our environment will always be a strong enough argument for why companies should practice ethical marketing. However, I do believe that the majority of companies main motive behind supporting society 's long-term interests may always be to gain something even larger in return – profit. Although, this is not to say companies taking on social responsibility has not made global improvements. For example;The coca-cola foundation has given back more than $820 million to improve the manageability of local communities around the world. For major companies having such economic power, it would be wrong to state that they should not be socially responsible. After all, as time goes on more companies are being established and the competition for organisations to survive has increased. I believe companies using ethical marketing as an advertising technique to enhance their public image really is a 'win-win '
Corporate Social Responsibility (CSR) is the way a corporation achieves a balance between its economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations. In general, when firms hold this wider encouraging role on the public by being engaged with stakeholders, a variety of profit can be produced for both company and the stakeholders. A key inclination is the combination of Corporate Social Responsibility (CSR) into the organization strategy, culture, mission and communications. By incorporating corporate citizenship into the company it is no longer an additional “nice thing to do” or something made to obey laws or regulations. Instead, corporate responsibility has become something business leaders and workforce want to engage in, frequently because executives who believe in the long-term see business profit. The four types of social responsibilities a...
Michael R. Hyman; Richard Tansey; James W. Clark (1994). Research on Advertising Ethics: Past, Present, and Future: Journal of Advertising, Vol. 23, No. 3, Ethics in Advertising pp. 5-15.: Taylor & Francis, Ltd.
Our textbook defines corporate social responsibility as “a business's concern for the welfare of society” (Nickels, 102) and that it “goes well beyond being ethical. It is based on a commitment to integrity, fairness, and respect” (102). By performing a social audit they can evaluate whether or not their policies and actions are actually providing the support they’re attempting to
Lahdesmaki (2005) argued that marketing can be an ethical contract between businesses and their customers. Therefore businesses are morally obliged to inform their customers about the products in store and provide all the information necessary via marketing strategy so the customer can make informed decisions about their purchase.
In order to get insights into the consumer perception about the role of advertising we have reviewed a number of articles and conducted four in-depth interviews. A number of research papers reach opposed conclusions. These vary from the ones stating that "the ethicality of a firm's behavior is an important consideration during the purchase decision" and that consumers "will reward ethical behavior by a willingness to pay higher prices for that firm's product" (Creyer and Ross Jr.
Every company faces ethical dilemmas in their dealings with customers and conducting business in multiple companies adds to the difficulty in adopting ethical models that conform to nation’s policies throughout the world. Nestlé, known for their chocolate and confections also holds a large share in the breast milk substitute or formula market and in the past few decades has been under sever scrutiny for the ethics employed in the advertisement and distribution of formulas in third world countries. For one employee’s opinion the company crossed an ethical and moral line by bribing healthcare workers into promoting free samples of their product in order to secure
The corporate social responsibility is a commitment by a business to contribute to economic development while improving the quality of life for employees and their families’ as-well as contributing to the society. Walmart is a well-known company that offers customers the items they want and need at a low cost, with nearly 4,000 stores in the United States. According to the Fortune 500, Walmart was ranked number 1 in 2015. Just like any other superstore Walmart needs to continue the use of social responsibility by recreating a relationship between business and the community especially if they want to dominate the competition in 2016. The use of sustainability, strategic philanthropy, causing market, shared values, stakeholders and global perspective will help readers understand the purpose of social responsibilities in the corporate world.
Marketing is a system of business activates designed to plan, price, promote and distribute want-satisfying products, services and ideas to customers in order to achieve business objectives. Consumer law protects consumer’s rights in the marketplace as well as fair trading, competition and accurate information. On the other hand, ethical aspects of marketing are about making marketing decisions that are morally right. However, consumer law and ethical aspects of marketing have a lot of advantages and disadvantages in the marketplace, which impacts business 's sales and growth like it happened to: Harvey Norman, Nurofen, apple, etc.
The arguments for and against corporate social responsibility have captured two points of view. Those who believe that organizations should not be concerned about social responsibility base many of their arguments on the costs involved and whether organizations should shoulder those costs on behalf of society. And those who are in favor feel that organizations benefit from society and, therefore, have an obligation to improve it. Although there is no universal agreement, surveys and other reports express that many organizations are, becoming increasingly active in addressing social
Ethical issue refers to a situation or problem that needs an organization or a person to make a choice between alternatives that must be evaluated as right (ethical) or wrong (unethical), good or bad. Hence, ethics in marketing research refers to the moral values or principles that a research company or a researcher that should take into consideration, as the situations of ethical dilemmas often occurs in the marketing research industries. Perhaps, as the utilization of marketing research continues to increase, ethical issues in marketing research also continues to arise. For example, it can be happen in the relationship between the client and researcher, between the research subject and the researcher, and between the marketing
In order to generate sales, marketers often promote aggressively and uniquely, unfortunately, not all marketing advertisements are done ethically. Companies around the globe spend billions of dollars to promote new products and services and advertising is one of the key tools to communicate with consumers. Conversely, some methods that marketers use to produce advertisements and to generate sales is deceptive and unethical. Ethical issues concern in marketing has always been noted in marketing practice. According to Prothero (2008), ethics itself has a profound, varied and rich past. It emphasizes on questions of right and wrong or good and bad.
The firm's social responsibility should be taken into account and work hand-in-hand with the marketing concept. A firm's interests may not portray societies best interests. This is where the societal marketing concept comes into play. Our text states that the marketing concept can be work together with social responsibility. The firm must extend the breadth and time dimension of its marketing goals.
However, there can be more definitions about what Corporate Social Responsibility can be. For example, Corporate Social Responsibility can be the commitment which is continuing for a business to behave ethically and bring to economy the development to improve the workforces’ of the whole society and local community and their families’ quality of life. Corporate Social Responsibility is also known as the obligation of a company to serve the society’s interest and of course its own. With the help of the Corporate and Social Responsibility, social and environmental concerns companies can integrate into their business and stakeholders operations.
As mentioned earlier, ethical business communication takes different forms, such as management of staff and employees to suppliers and customers. A wide range of writing exists with the significance of ethics in business communication; most disappointments in business credit to the absence of morals in their business operation, and affirm that ethics is the basic achievement of authoritative development and achievement elements. It's basic as building associations with partners and utilizing moral practices. The believability of the association assumes a part in guaranteeing productivity. It can be said that ethics are a vital segment in business achievement. Since business contacts is likewise the center of business procedures, then, ought to be joined morals in business correspondence procedure to make certain long haul gainfulness and great relations with the proprietors of hobbies. Janet and Chaney (2012) mentioned out that there is a direct correlation between ethical business communication and customer loyalty. Ethical business communication plays a role in the development of a loyal customer base because of the ethical manners of the company when it comes to communications command. Ethical business communication helps to create a positive image of the organization in the workplace, which helps in attracting
Corporate Social Responsibility is management’s obligation to protect and promote their stakeholders welfare. Social Responsibility is more than just obvious ethical issues like honesty and integrity in business dealings.