Why BuzzFeed is so Interesting? BuzzFeed is said to be one of the fastest growing media businesses on earth. BuzzFeed provides the most shareable flashing news, authentic reporting, entertainment, and video across the social web to its global audience of more than 150M. The secret for Buzzfeed success is "defining media company for the social age". Its coctail of humorous lists, celebrity gossip, picture stories and breaking news has captured a booming demand for material to share with friends. Oberholzer-Gee said "The reason it's so successful is the moment we start to share things, the sharing itself is some sort of endorsement that's hard to replicate with other forms of advertising," BuzzFeed is so viral and addictive because, Buzzfeed focuses on the percentage of new readers who share a partner's post to their social networks after they read it. BuzzFeed posts is from classic categories like Beauty, Home, Crafts, Fitness and Food. And also BuzzFeed is smart to experiment pictures like cute photos of puppies, cats …show more content…
"Pinterest is BuzzFeed's second largest social network referrer. It also has a much longer lifecycle that other social networks, often driving traffic to posts months after publication. BuzzFeed's first editor, did a post in June 2012 about DIY projects. The post quickly received traction on Pinterest, and convinced BuzzFeed that they should focusing on Pinterest. BuzzFeed readers love to share back to Pinterest, so the team makes it easy for readers to Pin by integrating Pin It buttons and "Follow us on Pinterest" widgets on their sites. Not just joining Social Media Sites, BuzzFeed makes money. It raised almost $50m in venture capital funding since its launch in 2006, including the latest $19.3m round. The company is tight-lipped about its turnover, with revenues reported to be $20m last year, but a spokeswoman said it had a number of profitable months in 2012, no doubt by its paid-for
What is remarkable about social media is the ability to create: the ability for a user to craft himself into a unique persona--the ability to pick and choose what the audience sees and does not see. Phenoms around the world use social media to promote, to engage, and ultimately to ascend in the hierarchy of fame.
It garners the same mass communication styles and techniques as Bernays forethought. Social media is a massive group of people broadcasting their public opinion. As Bernays perceived, anytime there is a public opinion, there is a way to sway beliefs. Many large corporations use the techniques Bernays instills in his book: targeting primal instincts, psychological tendencies, herd mentality, the need to fit in, etc. On social media, people will gravitate to influential individuals, whether it be an internet influencer, blogger or celebrity; this concept mimics the same governmental/political example portrayed in Bernays book. For instance, take Kim Kardashian. Kim Kardashian is not well liked by most, but she is undoubtedly an influencer among the younger generation. She currently has a fashion line, top-selling gaming app, television show and has set the trend for what is hot. She has used her ability to be “relatable” and acts as a person that everyone should strive to be. Her persona portrayed on Keeping Up With The Kardashians, as well as what is written about her on tabloids adds fuel to the Kardashian fire. Kim Kardashian was able to turn her initial “claim to fame”, her leaked sex tape, from a public relations nightmare to something she and her whole family benefitted from. Whether you admire her or not, she undoubtedly uses the same approaches Bernays instills in his book. One outstanding statement Bernays makes on this type of public influencing
The “marketplace of ideas” would become a significant part of journalism and is still present and in effect today. One might argue that the “marketplace of ideas” has run amuck. As technology continues to advance we are witness to the ever-changing adaption made to journalism and its techniques. No longer is the schooled journalist, or the wealthy publisher the only ones to report our d...
The website my group choose to do our rhetorical analysis on is CNN. CNN stands for Cable News Network. CNN was founded by Ted Turner and 25 other members in 1980. CNN originally was a tv channel. CNN lasted from 1980-2003 on tv. The tv channel CNN became the first channel to provide 24-hour television news coverage, and was the first all-news television network in the United States. The original programs for the tv show CNN was Moneyline, Evans & Novak, Crossfire, and Larry King Live. The variety shows were Sports Tonight, People in the News, Style with Elsa Klensch, Business Morning, and CNN Daybreak. In 9995 CNN was made into a website. The website attracted interest and now is one of the most popular news websites in the world. The growth
Another reason why people, especially publishers, might find fake news appealing is from the amount of money they can earn from something that is not true. In the first article, it states, “When you click or share a story, the person or company that created the site gets money. This money comes from advertisers who pay sites based on the number of views their ads get. That’s the point of shocking or outrageous headlines: to get you to click,” (Lewis, 11). This means that, for every outrageous news story that is clicked on, whether it is real or fake, it gets a lot of money. Anyone can become rich from starting a fake news business, and that is what many find appealing about the business. All in all, whether it be the thrill of telling a story, or doing it for the money, there are always people who are interested in the fake news
4) Viral-Quotient per Content (Any Media) - Most popular YouTube video was viewed 200,000 times. On an average, a video was viewed 1600 times. This builds upon the idea of Customer engagement, and Content distribution in the social space, that relates heavily to the very purpose of such a campaign. Also, this entire communication was user-generated, so the message didn’t look, at least to say, to be coming out in the form of ‘Company Promotion’.
Are you on Pinterest? Do you just dabble in it? Become a pinning addict? Or somewhere in between? Personally I’ve can answer yes to all those questions. I went from a personal account, to business account, and just dabbled while I focused on Twitter. Sadly, Twitter isn’t working like it used to for me. I couldn’t decide if I should shift my focus to my Facebook business page or Pinterest; when my angels whispered, “Pinterest.”
Social media is now becoming a primary news source for people. When something is happening, social media users sometimes post about the breaking news before news stations even arrive to the scene. If it was not for social media, the world we live in today would be extremely
...and many more things. Other sites just pictures and that’s boring. I saw the movie about Mark Zuckerburg and facebook and I really enjoyed it. The people on the paper that I got were all people that I know and I didn’t want to do them. I chose to go online and find other entrepenuers. I found Mark Zucherburg and I knew I had to do him. When I saw his name I thought of facebook and I decided to write about him.
With the media providing information that the public wants to hear and not what the public needs to hear, Fallows explains that this technique is aiding the media in the correct direction to becoming successful in every aspect. Fallows goes on to discuss an interview he had with Nick Denton, the founder of several websites that created Gawker media. During the interview Fallows encountered a writer who worked for Gawker.com, Brian Moylan, who discussed his approach on writing and stated, “I just try to figure out, if I were to go to a party, what would everyone want to talk about? And that is what I’d want to write about” (Fallows 5). Fallows continues to discuss how technology has molded todays media by expressing, “As technological, commercial, and cultural changes have repeatedly transformed journalism, they have always caused problems that didn’t exist before, as well as creating opportunities that often took years to be fully recognized” (Fallows 9).
It has grown from a few thousand users since its inception to about 150 million daily users, generating a whopping revenue of more than $300
‘What’s the buzz?’ took on a new life as a twitter discussion passed around by the people, as it would be today. The show becomes more and more relatable as the political world becomes a familiar pop culture genre. Everyone today is familiar with the political world and we communicate our opinions in the most convenient way possible. Cellphones. Each character is connected to the world through their technology making a strong comparison to our lives today.
If you ever thought about influencers ' social media success, you 've probably noticed a number of factors that are involved in the influencers popularity. There are certain common things which take their personal brands to the next level such as a huge number of followers, a dedicated audience, and the regular re-sharing of their content.
Social Media is fast and endless, some other Apps like Instagram, Youtube, Tumblr, and Reddit ,again this is just a short list of where people are deciding to get their news stories from. “News plays a varying role across the social networking sites studied.Two-thirds of Facebook users (66%) get news on the site, nearly six-in-ten Twitter users (59%) get news on Twitter, and seven-in-ten Reddit users get news on that platform. On Tumblr, the figure sits at 31%, while for the other five social networking sites it is true of only about one-fifth or less of their user bases”(Pew
However, what accounts for the popularity of these sites? As far as I’m concerned, this phenomenon, which social networking sites are very popular nowadays, is caused by three important reasons. First of all, the copycat effect leads to the popularity of social networking sites. The copycat effect is a well-known psychological phenomenon, and most people have this mentality. When they notice that people around them are using different social networking sites, they may feel that they don’t follow the trend.