Whole Foods Market Essay

Q1: What are the chief elements of the strategy that Whole Foods Market is pursuing?

As the case shown that the strategies of the whole foods market divided into five sections, which are:

-Growth strategy

Every business start from the zero until one to two years or more to became more known, as whole foods market start to grow and being famous with opining other brands in different countries within 10 years. Throughout 1992 and 2001, the whole foods market has took in the first level of best substantial achievements which contained 45 stores the size of them ranging between 5000 to 20000 Square feet during 7 chains small size. Then in 2001 the whole foods market enter the Atlanta market by getting Harry’s Market that help it to enter the

They set the citizen and modern areas of the stores. After that they improve their whole foods stores by a group considered some probable sites, rising sales and profit for each store location and approximation the costs of opening a store at each place under deliberation by working with regional teams. There were some terms for whole foods market to enter a lease for best and clear location. Which is the project had to meet and deal with internal economic value with obstacle return. As to whole foods WA cost of capital was 8% in 2013 fiscal year. New stores released twelve to twenty four months after a contracted. Then the variation of economic affect in both ways good and bad on the whole foods market goals or profit, but they were attention and quick understanding the situation and solve it by creative

The whole foods market is higher prices than normal supermarkets. Although, the whole foods market gain around 10 to 40% profit and cost growing from organic, quality, and natural product than cost of non-organic products, because the aim of whole foods market is to carry quality, natural, organic, and environment-friendly foods or products available. The average sales revenue of whole foods market has grown within the past twenty two years by about 25%. The customers are satisfied with the pricing of whole foods market because they think it is fair price to invest by buying for their high quality, healthy and earth-friendly products.

-Merchandising strategy

The whole foods stores set and follow very nice merchandising strategy which is to make the shopping in their stores more fun and enjoyable experience than routine shopping. Whereas, the the decoration of their stores more colorful and the products are showing in awesome and attractive way. The whole foods stores focus on natural, organic, freshness, quality and healthy foods or products.

-Social responsibility