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Kaufmann, M
Importance of social responsibility in business
Importance of social responsibility in business
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A: Mackey views are the most compelling as the philosophy in the mission statement of Whole Foods is to use high profits as the means to an end of improving the well-being of everyone on the planet. The values of Whole Foods are measured, and success is achieved as they cater to all the stakeholders: customers, team members, investors, vendors, communities and the environment. This philosophy resonates with me as the purpose of their organization is to use profits to have an impact on society.
2. What do you think of Friedman’s view in that “the social responsibility of business is to increase its profits”?
A: In some ways I do agree with this statement. When organizations are socially responsible it will give them a competitive advantage in the long-term, as loyal customers that have share values with the organization. However, profits can be a byproduct of social responsibility, but shouldn’t be the driving purpose.
3. How does Mackey defend his stakeholder view of corporate responsibility?
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He points out that not every company needs to be philanthropic, however, Whole Foods mission and core values is to make contributions to the communities in which they live and do business. He also feels that Whole Foods must generate high profits to fuel their corporate social responsibility. Meanwhile, he respects Friedman’s viewpoint for his business, that philanthropy is a means to end for increasing investors profits, however, he strongly disagrees with Rodgers that profit maximization is the only purpose of business. Especially as he makes the point that Rodgers’ business has struggle to be profitable while, Whole Foods has created tremendous shareholders
In essence, Whole Foods’ mission is to highlight, “Whole Foods, Whole People, Whole Planet…” while it simultaneously meets, “…customer satisfaction, team member happiness, and excellence, return on capital investment, improvement in the state of the environment and local and larger community support” (Whole Foods, 2017). Whole Foods distinguishes itself from its competitors by championing a sustainability pledge, which guarantees that future generations will be afforded the chance to exist in a world that, “…Values human creativity, diversity, and individual choice” (Whole Foods, 2017). Furthermore, Whole Foods drafted its corporate strategies to align with the longevity of quality health for its consumers as well as the planet, specifically through the realm of organic food. Such a corporate-level strategy definitely aligns with the long-term success of the company because it informs consumers that it is interested in advancing their personal health.
(a) The importance of a mission statement. Whole Foods Market ® follows the basic guidelines for a mission statement with the most important aspect, motivation. This motivation was not only just for the customers to shop with them but also for their employees. “Business Week reports that firms with well-crafted mission statements have a 30% higher return on certain financial measures than firms that lack such documents” (David, 2003). In twenty-five years, Whole Foods Market ® was able to extend their business concept to “157 stores in 28 states” to include “the District of Columbia, Canada, and Great Britain” (WFM, 2004). Mission statements are to ...
To understand this issue from both sides, it is also important to gain a perspective from the corporate finance world. Understanding that the goal of a corporation is to maximize the profits of its shareholders, H.B. Fuller really did not have a social obligation. If, howe...
Ciulla, J. B., Martin, C. W., & Solomon, R. C. (2007). Is "The Social Responsibility of Business... to Increase Its Profits"? Social Responsibility and Stakeholder Theory. Honest work: a business ethics reader (pp. 217-253). New York: Oxford University Press.
Founder John Mackey strongly believed in Whole Foods’ mission to be very selective about store inventory, sticking to the company’s core values and ensuring that customers had an enjoyable and interactive shopping experience, while keeping with planned strategies that have set them apart from their competitors.
One of the best advantages of encouraging social responsibility in the workplace is the optimistic atmosphere you establish for your employees. When the workforce feel they are working for a company that has a genuine integrity, they will probably be more eager and focused in their jobs. This can encourage a sense of community and teamwork which involves and unite everyone and leads to happier, more productive employees (Coca-Cola, 2017, Who we are).
To most consumers Whole Foods is known as a chain grocery store specializing in organic and natural foods. Some may go as far as say the name is synonymous with quality. This comparison is the result of Whole Foods’ marketing their brand successfully to consumers demanding their specialized foods. As with any organization, Whole Foods may consider evaluating their strategic objectives and decide if necessary course corrections are needed to reach their objectives and goals. Through a fundamental and technical analysis, I will discuss Whole Foods’ mission, vision, and goals, their competitive environment, and some factors within their strength, weakness, opportunity, and threat analysis. With such data and information I will recommend, if needed, and strategic changes in order to sustain a competitive advantage.
To supply the wants and needs of a consumer, society entrusts wealth-producing resources to the business enterprise.” (Santayana, George. Is The Tyranny Of Shareholder Value Finally Ending? So before we go into greater detail on the different perspectives related to social responsibility, one might question the meaning of social responsibility. It is generally agreed that social responsibility is defined as the business obligation to make decisions that benefit society.... ...
While the organic movement has increased the production and sale of organic food in the United States, something that should be noted is that the stock of Whole Foods Market, a grocery store is dedicated to the sale of organic food, has gone down 40% since October of 2013. Whole Foods Market’s success rates are slowly beginning to diminish and it may lose its dominance in the organic foods market (The Economist, 2014). While this may seem indicative of a decrease in public interest of organic food, it really indicates the opposite. After seeing the success of Whole Foods Market, new stores such as Trader Joe’s and Sprouts entered the organic market and became strong competition. The decline in Whole Foods Market’s success may be attributed
Social responsibility allows for the market system to be centrally controlled by forcing shareholders to unwillingly contribute to social responsibility. While this idea of social responsibility may help companies in the short run, it will ultimately hurt them in the long run. Each person has their own values and responsibilities and “society is a collection of individuals and of the various groups they voluntarily form” (55). Businesses, as Friedman understands, are separate from this society since individuals are the only ones who can hold values and responsibilities. Subsequently, businesses are freed of the need to embed social responsibility into their practices and should focus only on creating the largest profit possible for their shareholders
The corporate social responsibility is a commitment by a business to contribute to economic development while improving the quality of life for employees and their families’ as-well as contributing to the society. Walmart is a well-known company that offers customers the items they want and need at a low cost, with nearly 4,000 stores in the United States. According to the Fortune 500, Walmart was ranked number 1 in 2015. Just like any other superstore Walmart needs to continue the use of social responsibility by recreating a relationship between business and the community especially if they want to dominate the competition in 2016. The use of sustainability, strategic philanthropy, causing market, shared values, stakeholders and global perspective will help readers understand the purpose of social responsibilities in the corporate world.
The arguments for and against corporate social responsibility have captured two points of view. Those who believe that organizations should not be concerned about social responsibility base many of their arguments on the costs involved and whether organizations should shoulder those costs on behalf of society. And those who are in favor feel that organizations benefit from society and, therefore, have an obligation to improve it. Although there is no universal agreement, surveys and other reports express that many organizations are, becoming increasingly active in addressing social
Covey & Brown (2001) “the role of business in society has progressed over the years, from being primarily concerned with profit for sharehold¬ers to a stakeholder and community approach with a focus on corporate social responsibility”
Friedman, M., (2007). The Social Responsibility of Business Is to Increase Its Profits. In W.
Ben Cohen and Jerry Greenfield, the founders of Ben and Jerry's, gave the firm a very specific spirit. While the majority of corporate managers were under constant pressure to meet their shareholders' demands, Ben and Jerry were quite the opposite, frowning upon traditional business biases based on short-term interests and large profits. Initially, their quick business growth frightened them, as they both thought about severing ties with the fast growing company. However, what was supposed to be a threat to their ideals turned out to be a way to strengthen their campaign for social change. It was through their social ideals that they introduced "caring capitalism", a philosophy which spread throughout a host of educational, environmental and social events. The founders did not place emphasis on cash, equipment and inventories; the "tangible assets" of the firm. Instead, the...