What They Don't Teach You at Harvard Business School The class syllabus touched on how "International Management Group is considered the prototype sports marketing and management agency." After reading this book, understanding how Mark McCormack came to be the recipient of such praise was not hard grasp. The business lessons laid out in stories are practical, serving as excellent way to teach the reader and at the same time entertaining, keeping the pages turning. What They Don't Teach You at Harvard Business School touches on a broad spectrum of subjects creating diversity and leaving something for everyone. When you really think about what this book is saying and the way McCormack conducts business, it all seems to be so obvious. What International Management Group has become when you consider from where it came, certainly is a great achievement from any angle you look at it. Starting with Arnold Palmer as his first client, Mark McCormack has defined and redefined what it means to be a sports agent. One of the first lessons that I liked was in the first chapter dealing with reading people. The particular part that I'm referring to is the "ergo ego" passage that explains the importance of being able to read a person's ego in order to judge their next move. It was beneficial to me because it lent insight to the whole idea of breaking someone down psychologically. Generally when I've heard or read any information on the subject they have all lacked the strikingly good sense to know that "nothing blocks insight into other people more than your own ego". Realizing that that attempting to judge someone from any perspective other than an objective one is the kind of efficient thinking that has propelled Mark McCormack... ... middle of paper ... ...ated an empire for himself in the sports and entertainment world. His methods of conducting business by employing psychological techniques is not necessarily a new notion. What is unique is that he is able to keep is composure and apply these techniques where other business people let their emotions and bad habits get the best of them. As a sales professional, (only until I earn my degree) I have found many aspects of this book valuable in improving my own selling and bargaining method. Not to be underscored is the value of McCormack's lessons in life's other situations. Lets face it everyday we meet people that don't want to make our lives as easy as they could and should be. The application of both the theoretical and practical principles set forth in the material should help to cultivate a more successful life in both professional and personal environments.
This book is important to business students because it shows that even the most seasoned executive runs into unexpected challenges and can find themselves in uncharted territory. Jim Barton’s experiences and lessons can be lessons for anyone. Any employee, whether they are support staff or a top executive, should always maintain an open mind and be ready to learn from a situation or the people around them at any time.
John Mackey has a core belief in “Conscious Capitalism” and uses McGregor’s Theory Y to get the most out of his employees. He thinks that if the employees are in charge of their own careers that they will work that much harder. He believes that someone who wants to be at work will positively impact all customer relations which helps the brand maintain its high level of customer satisfaction. The core belief is that happier people doing their jobs will lead to a much higher degree of service for the customers. Happy customers tend to have repeat business and helps the brand grow or maintain their level of business. Mackey also wants employees that have a high degree of ingenuity and creativity. The next great idea will not come from a board meeting but often come from those that work directly in the field. Essentially he wants to make use of eve...
... players into a winning team. I really enjoyed reading this book; it was very difficult to put down. Welch articulated this book like he was speaking directly to the reader; the information seemed to jump right off the pages. It was quite easy to understand; he used simple terms and gave plenty of examples to illustrate his ideas. I learned a lot from this book; while reading this I could relate it to what we discussed in class. When we discussed leadership in class, I thought back to when Jack Welch said “each day is a challenge. It is a brand-new chance to get better at a job that, when all is said and done, you can never be perfect at. You can only give it everything you’ve got,” (Welch, 64). I would recommend this book to anybody, period. This book can be useful for many different aspects of one’s life; it is possibly the closest thing to a playbook for winning.
Zimbalist, Andrew S. Unpaid Professionals: Commercialism And Conflict In Big-Time College Sports. Princeton, N.J.: Princeton University Press, 1999. eBook Collection (EBSCOhost). Web. 27 Mar. 2014.
Kotler, p & Keller, K. (2006). Marketing Management (12th Ed). New Jersey: Pearson Education, Inc.
In dealing with Integrated Marketing Communications chapter, I would throw the National Football League (NFL), as my choice for meeting the standard of the text. I know they are not thought of as a great company, but they are highly successful and profitable. In the 1970's, Major League Baseball (MLB), was king, and looked like they would stay there. The the late 70's and early 80's, the NFL started marketing their product in more and different markets, not just beer commercials or airports. With the advent of cable and satellite TV, they expanded their brand and took off in the early 90's as the nations number one sport. They control and export not just games, but many items associated with the NFL brand, they have a successful TV network,
Working with AIM in connection with the Gainesville Area Community Tennis Association (GACTA) fits well within my degree plan. My plan in graduate school is to have both textbook and hands-on experience in sport marketing to learn how to market a team, individual, or in this case an organization. My role in the organization will be as an intern within the marketing department. This opportunity fits well within my plan because I will not solely be learning about marketing through textbooks and articles; however, I will have the chance to use what I have learned during my marketing classes and utilize the concepts during my internship. In addition, after receiving my degree, my plan is to enter into the sports industry within the field of marketing. By obtaining this internship, I will receive valuable training that will prepare me to enter into the rigorous and fast paced environment, which is the sports industry.
My father knowing that I am pursuing a career in a management knew that I could benefit and receive helpful information from this book.
Thomas Green is a promising young professional with a degree in Economics from the University of Georgia. Green started his career with a company called National Business Solutions before finding new employment at Dynamic Displays. At National, Green was an account executive in the Banking Division, where he sold ATMs to financial institutions. After six successful years, Green was recruited to become an account executive at Dynamic Displays, where he sold automated kiosks predominantly to airline companies. When Thomas joined Dynamic, he looked to “dazzle” management with the intent of climbing the corporate ladder. Thomas’s work ethic and early achievements did just that. Soon he had garnered the attention of senior executives who were eager to strengthen his relationship with the company.
I personally found this book to be an excellent read, and while I haven’t read to many business management books. I can feel safe to say that I think this one does an excellent job in conveying key management principals for today’s workplace. It also appealed to me due to my fascination with the way in which our military operates. I believe he did a great job of staying clear of getting too detailed in either is leadership model and military jargon. I would recommend this book to anyone who feels intimidated by management books that read more like a textbook, who want to learn but also enjoy the reading too.
This paper will discuss Nike, Inc., a publicly traded corporation within the sporting goods industry. It will identify two segments of the general environment that would rank the highest in their influence on Nike, Inc. as well as assess how these segments
The second MBA goal that can be addressed is the responsibility of an MBA to have the ability to identify and solve ethical dilemmas. This book has a chapter that addresses the human resource management side of event management. An event manager will be responsible for managing different types of events. Because of the variety of employees, the event manager will have to utilize many tools in managing the employees. This chapter gives very specific steps to take in hiring personnel to work in sporting events to ensure that the hiring manager does not break any laws.
The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics.
Choi Joon Seo, a 31-year-old Korean who worked as regional marketing manager for Nike in Hong Kong, resigned his job so he could pursue his dream of building his own sports marketing company. (Jung et al. 2000)
Richard, DeVos, The Relevance of Chester Barnard for today?s manager. Graduate School of Management, Northwood University.