Public Service Announcement
Public Service Announcement (PSA) format is a useful and appropriate way to create awareness of information. The creation of an effective PSA will be looked at as a basis for the independent film.
A PSA is considered a message for public interest, which is spread by the media at no cost to the viewer (Goodwill [sa]:1). PSAs are a form of advertising to create awareness about an issue and come in different types of media formats such as: video, radio and posters (Goodwill [sa]:1). A voice over, for videos, is commonly used in a serious and condescending manner and a specific action usually appears at the end of the PSA such as calling or contacting via email (Goodwill [sa]:1).
Public Service Announcement History
PSAs are effective when there is a clear, understandable issue to present (Communications to Promote Interest [sa]:3). The target audience is important to identify as it helps to choose the correct medium and level of maturity (Communications to Promote Interest [sa]:3). Language must be simple and effective to get the message across (Communications to Promote Interest [sa]:4).
Propaganda versus Public Service Announcements
It is important to understand the difference between propaganda and PSAs to clarify the purpose of the independent film. Propaganda does not let one think for themselves, thoughts & ideas are drilled into one’s head (Enemy Propaganda 2013: 2). A PSA allows people to rethink what they are doing and aims to change one’s habits and thoughts, attitude and behaviour without being forceful. (Goodwill, B. [Sa]:1).
Propaganda is usually based on lies or half-truths bent to the advantage of the one advertising it, and consist of mostly controversial topics (Enemy Propaganda 2013: 1). PSAs are based on truth and statistics (Goodwill, B.
The detail is for a purpose and emphasises the theme of shooting and epidemics. Science fiction has inspired the video with laser-like lines and the use of plexus (lines connected by dots). Text is revealed efficiently in the note with black lines (as you would get in a prison cell).
Glitches add an agitated feeling to the environment and text is treated to react to the glitches. There is a clever use of land masses, seen close up, which end up spelling the word ‘Complex’ at a distance. The perspectives of the shots use 3D camera work creating the illusion of depth of field.
The trailer informs viewers of an epidemic and world spread virus as a warning to potential gamers of the context. It encourages viewers to want to be a part of a change in society killing the infected people and finding fellow uninfected survivors. This message is close to that of a PSA. There is a voice over that speaks most of the time with the visuals making it engaging to watch. Keywords pop up and work with effects in the
In the movie trailer for Holes you can generally see the three rhetorical devices, which make the trailer effective. These are fairly noticeable in the movie trailer, some more so than others. While the message they are getting across is quite obvious, the speaker aspect of it is not quite as obvious. The speaker in the trailer uses an enthusiastic voice to show the audience, which is generally young kids or people who like mystery, that it is a movie with plenty of excitement. While they go through it the speaker gets more enthusiastic, and the music for the trailer also becomes more upbeat. The speaker also mentions that the movie is based off of an award-winning book, most likely because it might broaden the age group for the audience.
In the opening scenes, as the two protagonists say goodbye to their family, they throw their phones out of the window with triumphant music being accompanied by. This suggests that they are finally escaping their everyday life where it is heavily consumed by the technology that surrounds them. A bird’s angle through a long shot of the protagonists by the shore has been used to create a sense of futility, thus highlighting that there is no time limit constraining them. A series of videos of them building their house out of debris highlights their creative inventions. Their creativity is portrayed with their idea of using plastic water bottles as insulation, thus symbolizing that discovering something for the first time can broaden one’s understanding. This highlights the impact of discoveries to being able to escape from the norm and allowing the human mind to explore without limitation within a limited environment and thus grow through which has been exemplified through the manipulation of photos and camera
Throughout the film, the filmmaker follows the three victims around in their everyday lives by using somber music and backgrounds of depressing colors. The documentary starts off with colorful images of the scenery
It adds in the fantasy aspect by using a clip in the trailer that makes the people watching the trailer want to figure out what happened to Michael J. Fox, and how he is going to handle living as a werewolf in high school. The trailer adds in it comedy aspect by having most of the trailer revolve around comedy. In a multitude of scenes, Michael J. Fox is either doing something embarrassing, or he is doing something really cool or weird, such as Michael J. Fox dancing on top of a van while playing “Surfin’ USA.” Throughout watching the trailer for the first-time, I was in love with the comedy and fantasy the trailer was showing me. That is because the trailer was tailored to apply to a younger audience. Most adults today would not have found the movie trailer funny or fantastical. Most of the adults today, would actually would have found comedy in making fun the trailer. This is because humor changes with time. In today’s day, people might find it funny how older movies had bad sound effects, and visual effects. In 1985, the makeup, the special effects, and the sound effects all would have been top of the line. This would ensure that the comedy would have been used to its best of its ability, and the makeup would ensure that people would believe in the fantasy and want find out more about the teen
Words and images were silent weapons used by all governments involved during World War II. Wars are generally fought between soldiers, but the different ideologies often meet on the battlefield as well. The support of the people is crucial during these times since it general knowledge that strength relies on numbers. Propaganda targets people’s emotions and feelings and changes people’s perception about a particular idea, people or situation. Propaganda goes hand in hand with the art of persuasion and convincing; these tools can control and manipulate the collective minds of massive amount of its audience. During World War II, for instance, the elements of war were taken from the location of the military fights and brought to the households of millions of families. Advertising has the power to sell ideas, to give or take away hope, and to boosts people´s morale; the ideas that were presented to the public through propaganda are immortal, they linger in the nation’s memory. Images often displayed in posters and pamphlets during war time, were an essential factor to gain peoples support and trust, images attract people’s attention with more efficiency than word. It is an effective mean to attract attention; it I said that images speak louder than words and this case is not the exception. Media, during World War II, was the catalyst which increased the magnitude of the issue that was being confronted. This event left a mark in our history since its objective was to generate hatred between ethnics. It is in our nature, the human nature, to take our own culture as a point of reference to judge others, this is a phenomenon called ethnocentrism and it is fuelled bye prejudice and stereotyping. Throughout history whenever technologically...
The purpose of any text is to convey the criticisms of society, with V for Vendetta and Animal Farm being chief examples of this statement. Through their use of allusion, symbolism and representation, they portray many of society's flaws and imperfections. Such an imperfection includes the illustration of how totalitarian governments abuse the power they have acquired for their own gain, harming the people they are sworn to serve and protect. Through this abusive self-gaining government, we all are liable to become victims of consumer culture caused by the blind obedience to advertising and propaganda, being unable to form or voice an opinion of our own. But this lack of opinion can be at fault because of our own apathy, the ignorance and slothfulness that is contributed to the role we play in our society and the importance of that role's ability to motivate and inspire change.
There is a brilliant use of diagonal dimensions in this scene in the railing behind the hearse, again sending a message of disorganization and anxiety. There is also the use of movement here as a gentle breeze ruffles the hair of the character, almost as a caress, and it is a stark contrast to the underlying sense of danger. The brightly colored almost cartoon-like use of the graffiti hearse and the colorful signs as dominate contrasts suggest that there is a bit of hope for the characters in this film. At second 5 the scene changes to a center framed shot with the main character shot at a quarter turn. The subsidiary focus is the characters in the background who also are at a quarter turn. The shot is with a hazy lens to depict their secondary significance to the main character. The lighting used here is both high and low key with the emphasis in high key lighting on the center foreground character to draw the viewer’s eye to him. He also appears taller than the subsidiary characters to reinforce his status as the
"Propaganda consists of the planned use of any form of public or mass-produced communication designed to affect the minds and emotions of a given group for a specific purpose, whether military, economic, or political" (Levinson). Propaganda is used to gain the support of its viewers on an issue by either false or misleading information.
Propaganda consists of the planned use of any form of public of mass-produced communication designed to affect the minds and emotions of a given group for a specific purpose, whether military, economic, or political.
...er apparently created successful persuasive appeals for the crowd to be attracted and enjoy a movie that will be funny, colorful, and full of adventures that eventually will teach a life experience to the public.
Similar to news in its widespread marketing, publicity is another method in which people’s minds are reprogrammed, this time by the merchandisers. Publicity attempts to ingrain concepts and transmit political and commercial messages into the consumer’s minds, in an endeavor to make them buy specific goods. They do this by constantly exposing the people to the products through their repeated displayal on various mediums. Billboards and posters can be found on most highways, and in nearly all cities around the world. Consequently they push ideas at the consumer any time he/she travels on foot, by car, or even uses the public transport systems.
In his essay, “It’s Just a Movie: A Teaching Essay for Introductory Media Classes”, Greg M. Smith argues that analyzing a film does not ruin, but enhances a movie-viewing experience; he supports his argument with supporting evidence. He addresses the careful planning required for movies. Messages are not meant to be telegrams. Audiences read into movies to understand basic plotlines. Viewers should examine works rather than society’s explanations. Each piece contributes to Smith’s argument, movies are worth scrutinizing.
In the opening scenes of the trailer, already the audience is exposed to the dystopian atmosphere of chaos, social anarchy and oppression. This is promoted by short fast paced montages and high angle shots of the swarmed streets, close angle shots of people in terror and military forces. This also conveys the magnitude of chaos this “dilemma” has caused. A short scene of the main protagonist Robert struggling through the crowd has also been visually constructed to enforce to the audience that he is the main character of this movie. The visual construction of this scene is utilised by a close up slow motion focused shot on Will Smith with the background blurred to completely draw the audience onto him. What is more unique is that this combination of effects acts as an inference that Will Smith is the solution or only hope in settling this anarchy as he swiftly makes his way through the congested street. The explosion of the bridge also informs the audience the narrative is set in New York implied by being a landmark of the city. Already in the exposition, the visual conventions have provided an engaging and well informed construction of dystopian qualities and information about the plot itself.
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.