Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Descriptive research and its steps
Descriptive research and its steps
Descriptive analysis advantages
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Descriptive research and its steps
Chapter-3
3.1 THEORETICAL BACKGROUND OF THE STUDY Comparative study The comparative method is often used in the early stages of the development of a branch of science. It can help the researcher to ascend from the initial level of exploratory case studies to a more advanced level of general theoretical models invariances such as causality or evolution are same.
Comparison is one of the most efficient methods for explicating or utilizing tacit knowledge or tacit attitudes. This can be done, for example, by showing in parallel two slides of two slightly different objects or situations and by asking people to explain verbally their differences.
Descriptive comparison aims at describing and perhaps also explaining the invariances
…show more content…
The final aim perhaps is not only to find the best, but also to improve it or similar objects later on. The principles and methods of normative comparison.
Differentiating Between Consumers, Customers and
…show more content…
The three concepts, consumer, customer and client, have been identified in referring to the target market of any firm. No precise differentiation between the concepts of consumer and customer has been made (Gray 2007:66). Many authors use the concepts consumer and customer interchangeably without offering an explanation why one concept is preferred to the other in a particular context. Additionally, the concepts customer and client are used interchangeably by some authors. It is important to note that relationship marketing is a widely used concept of Relationship marketing does not only refer to the management of the relationships a producer and/or marketer of physical products have with customers, but is also applicable to the management of a service firm’s relationships with its clients. In addition, customer retention refers to the fact that firms, including firms providing physical products and firms providing services, maintain their existing consumers. Therefore, for the purpose or this study, the and particularly banking services, are referred to in broader or more global terms. Secondly, the narrower concept customer refers to a person who purchases a particular physical product, and therefore this concept will not be used in this study focusing on banking services. Thirdly, a client refers to a person making use of a
In order to adequately compare and contrast both theories, a deeper insight must be gained through a thorough analysis of
Some people think that if they could only change one aspect of their lives, it would be perfect. They do not realize that anything that is changed could come with unintended consequences. “The Monkey’s Paw” by W.W. Jacobs and “The Third Wish” by Joan Aiken both illustrate this theme. They demonstrate this by granting the main character three wishes, but with each wish that is granted, brings undesirable consequences. The main idea of this essay is to compare and contrast “The Monkey’s Paw” and “The Third Wish.” Although the “The Monkey’s Paw” and “The Third Wish” are both fantasies and have similar themes, they have different main characters, wishes, and resolutions.
While some differences between Ventura College and the colleges that Andrew Hacker and Claudia Dreifus wrote about in their essay are evident, the similarities are salient. Ventura College meets the characteristics that Hacker and Dreifus described in their essay, Ventura College has a low tuition rates, small class sizes, and all students have access to counselors and instructors. The only difference between Ventura College and the colleges that Hacker and Dreifus talked about is funding. Ventura College doesn’t cost a lot of money to attend, but is experience it provides actually worth the price?
The ultimate goal in life is to find love. Both “Senior’s” by Alberto Rios and “Last Night” by Sharon Olds present a theme that sex is not love. Yet, “Senior’s” shows how a person’s view of sex and love changes with maturity, while “Last Night” tells that love does not come with sex.
This essay will then evaluate the key studies within these two models and explain the strengths and weaknesses of the main theories.
In the utilitarian pursuit of obtaining all ideas to reach a conclusion that best represents
The stories Remembering My Childhood on the Continent of Africa and Self-Discovery and the Danish Way of Life are easily comparable. The narrators of both stories write about a time in which they are experiencing a different culture. They also write about their yearnings for self-discovery through exotic experiences. The viewpoints, however, of each writer are at opposite ends of the spectrum. In Self-Discovery and the Danish Way of Life, the narrator writes about his international experiences while studying abroad in Denmark. On the other hand, in Remembering My Childhood on the Continent of Africa, the narrator never actually visits Africa. Instead, he figuratively visits the continent through the experiences of another person. These stories may appear to be similar because of the comparable aspirations of the narrators. However, they are also different with respect the narrators’ unique viewpoints on life.
From the poem “Steerage” by David Citino and the article “Voyage of Hope, Voyage of Tears” by Mimi Boelter I can infer that the immigrants lives are very challenging while they go through tasks to get to America. They are not the lives anyone would to live in but they know that in the end they will get to the great country of America. They had shed much tears but they still had hope that this would all pay off. Some immigrants were very poor and they didn’t have a good boat ride during the immigration because they bought the tickets at a cheap rate.
In my Opinion I found The Most Dangerous Game better, of course they were both great stories but The Most Dangerous Game was more action filled. I liked how Sanger Rainsford used his skills to in the end beat General Zaroff.
this one simple phrase. Yet, how suitable in reality is the phrase in terms of comparison. The
Relationship marketing aims to build equally satisfying long-term relationships with key partners in order to earn and retain their business. The four main components are customers, employees, marketing partners, (i.e. suppliers, distributors, dealers) and financial partners (i.e. shareholders, investors) (Kotler & Keller, 2014). The outcome of relationship marketing is a company asset called marketing network. The marketing network consists of the company and supporting stakeholders with whom it has built mutually profitable
According to Wu, Lin and Yang (2009), businesses should employ customer relationship management which involves using customer information to build customer relationships. While Pipers primarily targets people of all ages, it sells its products mainly through independent retailers; therefore, business to business relationships really matter for the company. In business to business (B2B) relationships, a customer’s view and assessment of a firm is a key determinant in the customer’s decisions to continue transacting with the firm. Hence, since Pipers already has a good relationship with retailers that stock its products, the company should improve its interactions with its existing and new
Both from the customer and the company point of view, each customer interaction is part of an iterative learning process (Ballantyne, 2004). Further, Yau et al. (2000) advocated that the relationships between business firms and its customers have been constantly encouraged as successful business practices worldwide. The strategy of relationship marketing is of high relevance particularly in the service industries because of the intangible nature of service and their high level of customer interaction (Al-Hersh, Aburoub, & Saaty, 2014). Relationship marketing is defined as the process of engaging in proactively creating, developing and maintaining committed, interactive and profitable exchanges with targeted customers (Haker, 1999). Furthermore, Gronroos (1990) asserted that relationship marketing is to establish, maintain, enhance and commercialise customer relationship so that the objectives of the parties involved are met which can be done by a mutual exchange and fulfillment of promises. Moreover, the implementation of the relationship marketing concept at the operational level refers to relationship marketing orientation (Hau & Ngo, 2012). Relationship marketing orientation indicates the firms’ philosophy of doing business concerning relationship building by propagating developing trust, empathy, bonding, and reciprocity between a firm and its customers (Sin et al., 2005a, b; Tse et al., 2004). Trust is an important element for a successful relationship between the firm and its customers (Berry, 1995). First, trust is an essential component for a successful relationship between the firm and its customers (Berry, 1995). Trust It refers to a willingness to rely on an exchange partner in whom one has confidence (Morgan & Hunt, 1994). Empathy, as a dimension of business relationship, enables the two parties to see the situation from
Corporations continue to see customers as important assets and are increasingly devising ways and methods for estimating Customer Lifetime Value, which have been developed as a very important strategic marketing tool. The CLV Model has also been described in other management literature as ‘customer equity’ and ‘customer profitability’ which helps firms and corporations quantify customer relationships. Essentially, “customer profitability provides a metric for the allocation of marketing resources to customers and market segments.”
Therefore, the abuse of the comparative education shows how it could be misused as it was mentioned previously. For instance, implementation of the best practices needs proper interpretation, fair evaluation and then adoption it to the own system.