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The Negative Effects of Advertising
The Negative Effects of Advertising
The Negative Effects of Advertising
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Advertisements are Misleading our Girls
Children are the easiest to persuade with strong messages in advertising; these messages are negatively affecting our children by skewing their ideas of who they are and how to fit into society. The media is controlling them physical and emotionally because children believe what they see. Some of the down sides of advertisements are that they influence children there is nothing more important than their look. They use pretty girls to advertise their junk product which affect young girl’s health. Moreover, they use different media such as phones, internet and other social media to introduce girls to unrealistic body image (sexualized) and violence. These shows that there are many ways advertisements
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Young girls are having access to a lot of media that are hard to control and they are bombarded with messages from different media and their peers. Accord Teen Fact, survey was done in Septembers 2012, about 78%of teens have a cell phone and about half of those own smartphones. Also, about 74% of teens have accessed the internet through a mobile device. The survey also mention that eight out of ten teenagers have some form of computer. A lot of parents do not have enough knowledge or control of mass media; therefore, young girls are exposed to many damaging advertises. Social media are everywhere and they are complicated. They are in schools, newspapers, social media, music, and website and so on. The images and words used for social media advertisements are affecting children by introducing them to violence and sexualized images. For example, teen magazine is all about looks or how to improve your look. “Flip through any popular magazine and you find ads that are unabashedly, unapologetically sexual. Victoria’s Secret, Calvin Klein and every other clothing and fragrance marketer uses sex to sell.” (O’Neill 141) The girls sometimes want to get some simple fashion tips and they look through the magazines like, seventeen or teen magazine, but the messages they find is about sex and appearance most of the time. Women are portrayed, their look is the main focus in the advertisement. They use pictures, colors and words used for these magazine, invite the girls to read them at the checkout. Because of these messages, young girls are pressured to part in sexualized life style before the appropriate age. These negative messages are harmful to young
George Parker once said, “The only people who care about advertising are the people who work in advertising." Advertisers use many different techniques that target children and teens. Many people do not realize how harmful this can turn out to be. Advertising plays a harmful role in the lives of youth because it poses health risks, prevents children and teens from saving money, and exposes them to way too many ads.
It is evident that today’s advertisements for teen clothing are neither healthy, nor ethical, to use as a way to attract teen consumers; however, companies are getting away with this behavior, because their effective and inappropriate advertisements are merely innuendos. The modern label placed on teens is said to be the primary contender for the cause of eating disorders, suicide, bullying, and depression. Fortunately, groups of teens are getting together to put an end to these unethical advertisements and the messages the ads give off to teens; because of their efforts, the amount of effect that advertisements have on teens now, may dramatically plummet sometime in the near future. In my opinion, it is crucial that us teens make a profound alteration to the way teen merchandise is advertised, which in turn will end the knavish behavior of ...
advertising is becoming a bigger role in the lives of youth. Since deregulation in 1984, the money advertisers make off of kids has been increasing by millions each year. kids who don't even have the brain function to make a good choice on what they buy are being targeted as young as 5. As young kids become more accustomed to certain products young, they continue buying them over their whole life. This is what advertisers are causing by targeting the youth. Advertisers are finding that marketing to kids makes a lot of money, the youth believe everything they hear, and the advertising techniques they do today are almost sure to work.
Female beauty ideals are an overwhelming force in teen media. Approximately 37% of articles in leading magazines for teen girls emphasize a focus on physical appearance. This is none to surprising considering two of the top contenders in this media genre are Seventeen and Teen Vogue. CosmoGIRL and Elle Girl were among the ranks of popular teen magazines, but in recent years have become exclusively online publications. Add in a dash of publications Tiger Beat and Bop, and it becomes glaringly obvious that girls are charged with the prime directive of looking good to get the guy. The story becomes more disturbing when the actual audience, which includes girls at least as young as eleven years old, is considered. In a stage when girls are trying for the first time to establish their identities, top selling publications are telling them that their exteriors should be their primary concern of focus. Of course, this trend doesn’t stop with magazines. A study conducted in 1996 found a direct correlation between the “amount of time an adolescent watches soaps, movies and music videos” a...
Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.
The sexualization of girls is a growing and alarming trend in today’s society. The report we read brought up solid points and I feel the biggest factor is not media but parents. With parents today being much more open and accepting of their child’s choices in wardrobes, leisure activities and role models, it provides room for younger immature girls to mimic older mature women. The article brought up an example of a direct contribution such as entering young children into beauty pageants and even plastic surgery, but the process start much earlier (Zurbriggen, Collins, Lamb, Roberts, Tolman, Ward & Blake, 2010). The growing number of young parents and the multitude of easily accessible media mediums, mainly social media, provide influence that was once left to family and neighboring surroundings. We are in an instant sharing environment where people are now using social media as excuses for impromptu photo-shoots.
Our media continues to flood the marketplace with advertisements portraying our young teens much older than their age. Woman’s body images have been the focus of advertising for generations. However, now the focus is more directed to the younger teenage girls instead of woman. Young girls are often displayed provocatively while eating messy triple decker hamburgers, or sipping a diet sodas on an oversized motorcycles. As a result, young teens are dressing older than their age, trying to compete with this ideal media image.
"Children are influenced by media–they learn by observing, imitating, and making behaviors their own" (APA, 2001, p.1224). Girl’s as young as 4-years sees Britney Spears music clip “Baby One More Time”, who at the time was a 17-year old girl/world pop icon at the time wearing a school uniform showing off her midriff, wearing a lot of makeup and a short skirt. Disney teen icons such as Miley Cyrus aka Hannah Montana taking personal photos of herself in “sexy” poses and sending it to her ‘older’ boyfriend and then having it all published all over the internet for the entire world to see. Boys also face sexualization too, as has been seen in Calvin Klein ads, where pubescent-looking boys pose provocatively with perfectly sculpted six-pack abs hawking teen fashion These pop culture celebrities both female and male are always in the media, for inappropriate actions and they’re meant to be role models for children. In fact most of these sexualized celebrities are still children themselves. The sad part is it’s not just sexualization being encouraged in the media other negative things such as violence, drug and alcohol use ...
This makes children’s interest trivial and superficial. For instance, most of children refuse to buy any cheap products. They prefer most famous shop such as H&M, Splash, and Matalan and other brands. This help them to think that the fashionable and people who buy from expensive brand are the best people. As well, it causes them also to communicate with these people only. Thus they will be arrogant and judge people from their forms. In addition, not all parents have the ability to buy from the expensive brand and they try to reduce their spending in order to give their kids they needs and wants. Moreover, several ads seen currently include harmful stunts that kids try to do them. Due to, do not aware and understand the dangerous of it. For example, the ads of Red Bull drink that give energy for people. The company of this drink advertised this drink by famous quote which is “Red bull gives you wings”. Also they are representing this quote in ads. The last bad influence that can considered as the most essential one, is that the advertising can effect self- esteem by makes them feel inferior which weakens the personality of the child. Thus , it causes the kids hate their parents. Due to, the parents do not satisfy their children in the brands they want, food or any other
In today’s world, advertising reaches and influences teens in both negative and positive ways. Teens are bombarded with ads through television, teen magazines, radio, and the internet. Advertisers know teen’s buying power and their willingness to spend their money. Many companies even hire teens to be “consultants” and trendspotters. They want to know what teens are thinking and their likes and dislikes. Some feel this is a good thing and that teens are letting companies know what they want. On the other hand, many believe all this advertising to teens has a negative impact on them. Ads show models with “perfect” bodies. “Every year, the average adolescent sees over 5,000 advertisements mentioning attractiveness” (Haugen). Some feel this leads to teens having low self-esteem, while others argue that it does not have an effect. These people believe teens have the power and control in the advertising world.
Teenage girls are at an impressionable time in their lives. Mass media is a key part of one of the factors of socialization that become important to teenagers. Teenagers look to the media for entertainment. Whether it is movies, magazines, or even some aspects of social media, teenagers get a lot of influence from the media’s message. The problem with this is the media has a specific way of doing things and can be negative to a susceptible teenage girl.
Media has been filled with exaggerated scrutinies and trashed with unreasonable criticisms. It deserves a break. This is the generation of Information Technology. Danger is just around the corner, where a click from a mouse or a remote control and all sex-related garbage can pop out of the monitor. Truly, a vulnerable teenager can easily get lost to temptations. As an adolescent, I can empathize how these sweet girls feel about how horrible their body shapes are, how ugly their face is, and how brands in fashion seem to be worth more than anything in the world. Fashion labels, tiny bodies, and sexual activities are all characterized in Sex and the City. From th...
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.
The textbook used in class (Huffman, 2002) describes that “advertising has numerous” methods to hook the individual into “buying their products and services.” The advertising. company surrounds a particular candidate such as a child and immediately sinks their teeth into the child’s mind to manipulate the child into desiring their products. Through TV, cartoons and magazine ads, children are hit by one subliminal message after another. They are shown how this product will improve their status by making them the envy of all their friends.