Sexualization of Children through the Media

Have you ever noticed walking into a large shopping complex and seeing children as young as 6 years old wearing midriff bearing t-shirts and short skirts? And wondered to yourself why the younger generation of today portray themselves like that and why their parents allow it. It all goes back to the strong impact that sexualization portrayed in media and marketing has on everybody in today’s society especially young children from toddlers to late teens, both girls and boys. They see it everywhere from movies/television shows, magazines, clothing, computer games, toys, the music industry and of course the internet.

"Children are influenced by media–they learn by observing, imitating, and making behaviors their own" (APA, 2001, p.1224). Girl’s as young as 4-years sees Britney Spears music clip “Baby One More Time”, who at the time was a 17-year old girl/world pop icon at the time wearing a school uniform showing off her midriff, wearing a lot of makeup and a short skirt. Disney teen icons such as Miley Cyrus aka Hannah Montana taking personal photos of herself in “sexy” poses and sending it to her ‘older’ boyfriend and then having it all published all over the internet for the entire world to see. Boys also face sexualization too, as has been seen in Calvin Klein ads, where pubescent-looking boys pose provocatively with perfectly sculpted six-pack abs hawking teen fashion These pop culture celebrities both female and male are always in the media, for inappropriate actions and they’re meant to be role models for children. In fact most of these sexualized celebrities are still children themselves. The sad part is it’s not just sexualization being encouraged in the media other negative things such as violence, drug and alcohol use ...

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...nd they need to be protected from all the negativity in this world. As adults we can protect children by decreasing time they spend watching television and surfing the internet and being aware of what they are seeing, hearing and watching. The truth is all the media is trying to do is “sell sex” but they have really gone too far.

Works Cited

Influence on Children Media - History of Media for Children, General Considerations, Studies of Media Influence, Domains of Influence, Recommendations http://education.stateuniversity.com/pages/2212/Media-Influence-on-Children.html#ixzz1PoYlQRnG

Letting Children be Children - Report of an Independent Review of the Commercialisation and Sexualisation of Childhood {resource)

Young Media Australia(YMA) – Too Sexy, Too Soon Fact Sheet

http://www.youngmedia.org.au/

http://www.apa.org/pi/women/programs/girls/report.aspx