What Are The Advantages And Disadvantages Of Driverless Cars

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Recommended: Influence of culture and social class on consumer behavior

1. Consumer Behavior Models
Consumer behavior eventually leads to the decision or choice between alternatives. In most cases it is a decision whether to purchase, consume or use a service. The process of this decision making is rather complex and it is influenced by, other than the price factor, the psychology of the consumers, their socio-cultural environment & the past experiences. The consumer decision making can be modelled as a system operating with an Input or stimuli, the actual decision making Process which then results in a reaction or Output (Schiffman. L.G, Kanuk. L)
Inputs
Typical external influences for instance, marketing attempts, price or socio cultural factors like family, social class, culture etc., form the inputs to the decision making process. …show more content…

Several manufactures like Tesla, Mercedes etc., have already demonstrated their autonomous driving technology and many other companies aim to roll out vehicles with driverless capabilities by 2020. While it’s still pretty early to forecast how autonomous vehicles will impact the lives of humans, there are some clear advantages and disadvantages of driver less cars.
According to the NHTSA (2013), driverless cars are defined as:
“Those in which operation of the vehicle occurs without direct driver input to control the steering, acceleration, and braking and are designed so that the driver is not expected to constantly monitor the roadway while operating in self-driving mode”.
One direct inference from the definition is a significant freeing of time and efforts for the driver which could be potentially used for other value added activities. Indirect inference would be also a better utilization of the civil infrastructure as a result of the advanced technology. While an obvious disadvantage would be the cost of ownership, legal issues & insurance in case of accidents. 6.1 Potential Advantages 6.1.1 Safe

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