General Motors Case Study

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----------------------------- Description of Current Incumbents ----------------------------- General Motors Major incumbent companies expect that the autonomous driving systems will be ready for the market in five years. This may be optimistic, but by 2050, cars that drive themselves could well be major production units for companies like General Motors. GM first revealed in 2010 that it had been working on self-driving cars[1]. Last year, GM demonstrated that the prototypes can follow the pace of traffic, while allowing the driver to have his hands off the steering wheel. GM is already producing the technology catering to the autonomous driving system in instalments as each new car produced, displays a prototype of a sophisticated “assisted driving” feature. Drivers of the Cadillac ATS sedan, a mid-sized car with a driver assistance, can now leave it to drive itself and maintain a safe distance in steady traffic. It can also measure a parking space and steer itself into it, read traffic signals, and warn the driver if he breaks the speed limit. Emergency brakes that overrule the driver’s actions in the case of an accident, add to special features that will be seen in automatic cars. GM is also a pioneer when it comes to in-car navigation and entertainment systems. Starting this year, the company will install fast 4G mobile broadband in each of its cars sold in the United States and Canada[2]. Companies are keen on supporting research for smart cars; for instance last year, GM fitted 2800 cars in Detroit with devices that send and receive traffic and weather signals[3]. Airbus The future of the aerospace industry will involve gradual changes in the near term, with the prospect of more radical shifts in the decades t... ... middle of paper ... ...th a growing proportion of elderly people. Global market dynamics and innovations in big data and social networking are transforming the business strategies of companies everywhere—and forcing them to rethink fundamental rules of engagement. For better or worse, the future entrepreneurs will have to surface as one the most disruptive forces. As big data pushes for alternative ways of working – proactive solutions that drive information must quickly figure out which new policies and tools can be utilized most effectively. This grants enormous opportunities for key technological breakthroughs that will be needed for the next generation of transport. [shall we conclude with some eloquently written bit about London in 2050 and how it will demonstrate the models of the future - connecting to first paragraph of essay?] drones: http://www.entrepreneur.com/article/227037

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