What Are The Advantages And Disadvantages Of Using Celebrity Endorsements To Sell Products?

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Within an ad campaign, they try to persuade the consumer into buying their product by means of the appeal. The appeal is what the products promises do for them. For example if people were to look at magazines and browse through the ads, they think which human need or motivation does the product promise to stratify. Many Psychologists have seen many needs for humans, the main need for humans include food, water, shelter, security, and sex. The secondary need is power, status, achievement, esteem, and affiliation. These can depend on someone’s experiences and will vary from person to person and from culture to culture. For advertisers to sell their products they must see the …show more content…

2. What are the advantages and disadvantages of using celebrity endorsements to sell products? Please write a full paragraph (at least) for each question.
A product that is endorsed by celebrities or a sports figure provokes the audience to identify with that person’s success. Advertisers many often select celebrities to sell products, there may be little published evidence of the impact of celebrity endorsement on the actual purchasing aspect of advertisements, unless the celebrity is believed to be qualified to promote that certain product. Some celebrities endorse more than one product, this may cause many problems for sponsors or even the manufacturers. There has been researching that proves that as the number of products endorsed by a celebrity increased, rating of the celebrity’s credibility decreases a significant amount. Consumer’s attitudes toward the ads became less favorable.
1. Which appeals are more effective in advertising: positive or negative? shock or fear? Why? Give examples of each. Advertising appeals can be either positive or negative. The message can suggest that something good will happen to someone if they use the product or that something bad will happen if you do not use the product. For

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