Well-Directed Questions

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If you ask well-directed questions, it will help you to remain in control of the conversation. You will be able to direct and channel the conversation and keep that professional touch.

Fact: if you ask well-directed questions, your customers will respect you.

Fact: Questions will show the customer that you are really interested in what they think. This will help to build that trust relationship between the customer and your company.

Fact: After asking a well-directed question you must always stop talking and start listening. The question has no meaning if you answer it yourself. You ask a question to gain information.

Fact: Research shows that if a sales person interrupts a customer while they are speaking, there is an 90% chance that …show more content…

We often do this when listening to a toddler rambling off, or a furious client.

Attentive listening, where we focus on the words said, and not the meaning or the message.

Reflective listening, where you mimic or repeat the words said, here you are not actively listening.

Empathetic listening is to listen with intent, to understand.

The last level is the best level.

Empathy is not sympathy. Sympathy is a form of agreement, a form of judgment. “Shame”.

Empathetic listening involves much more than registering, reflecting, or even understanding the words that are said.

In empathetic listening, you listen with your ears, but you also, more importantly, listen with your eyes and with your heart. You listen for feeling, for meaning. You listen for behaviour. You use your right brain, as well as your left.

THE POWER OF QUESTIONING

The difference between professionals and amateurs is the ability to ask skilful, potent and proper questions to create the 3 GAPS.

Words and phrases that are similar to finding 3 GAPS are:

i. Identifying potential opportunities. ii. Creating new needs iii. Finding the ‘hot buttons’. iv. Identify areas of discomfort and

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