Week 6 Paper

820 Words2 Pages

Knowing Your Audience and Communication Release
When an event of this magnitude happens involving a company and a large community, there are many different roles and audiences that need to be considered when trying to communicate the details of the event. In this case we are talking about a mining company that has encountered a collapse of a cave that has trapped many miners and therefore putting their lives at risk and the clock ticking quicker and quicker as the days go by. So with time becoming a huge indispensable factor here, action needs to be taken quickly and without compromising the effectiveness of the messages being delivered.
An immediate message needs to be delivered to the all the family member’s of the company’s employees, both the ones that were directly affected by the collapse as well as those who weren’t. I believe that the best form of communication would be to send a representative of the company to each home in order to relay the information directly; rather they listen to rumors which are probably being relayed through the media already. The miner’s families probably have many needs and questions that need answering. The number one question they would want answered would probably be the status of their family member. They would also want to know what was the cause of the incident, what initiatives are being set forth to assist in the rescue of their family member and finally what time frame is expected for the rescue of their loved one. Just like I believe verbal communication would be the best channel to communicate with these family members, I also believe that a written communication with all the facts and details of the event coming from the head person would also be very comforting for them at this di...

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...t 1:00 p.m. we will be meeting in the auditorium to go over more details and give you more information.
Thanks again!
Sincerely,
Chief Executive Officer

Conclusion
Providing both of these communications to these individuals, is just a start to head in the right direction and meet many of the primary needs in this situation. I believe that follow up is key here in order to keep everything in order and under control. After keeping constant updates and open communication, the whole process should be smooth as the rescue is worked on and becomes a success.

Works Cited

Weik, J., (2010). Over 30 workers trapped after Chilean copper mine collapse. Metal Bulletin Daily. (224), 65.
Warren, M. (2010, Oct 13). Mine rescue 69 days after collapse, trapped chileans pulled to surface. Journal - Gazette. Retrieved from http://search.proquest.com/docview/759282710?accountid=458

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