Vr Vs Pokemon Go Essay

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As the business world’s investment in technology continues its aggressive expansion, there is an undercurrent of tension about whether augmented reality or virtual reality is going to prove the better investment for businesses of all stripes. The tech giants seem to be leaning toward virtual reality based on the flashy investment in it, but all may not be as it appears. The apparent similarities between AR and VR creates an illusion of competition between technologies that serve very different purposes in radically different contexts.
The most famous example of augmented reality at present is Pokemon Go. For the uninitiated, Pokemon Go is an AR game that allows users to find and capture digital beasts in the real world based on GPS coordinates. The user searches for the characters by viewing these real world locations through their phone cameras. Other examples of AR include apps that provide product information in a retail outlet or expanded content, such as a movie trailer triggered by poster. What all of these applications have in common is that they provide information simultaneously with a person navigating the real world.
In contrast, virtual reality supplants physical reality and replaces it with something fictional, at least at the visual and auditory level. This supplanting imposes physical constraints on VR. Its use …show more content…

Both AR and VR offer opportunities, especially at the analytics level, but they aren’t analogous opportunities. AR allows businesses to interact directly with customers as the customers are in proximity to the product or store. Whether it’s simply announcing to a passerby that there is a Chinese restaurant on that particular street, or letting customers know that Brand X peanut butter is on sale, the AR-business-customer triad is about real time, real world selling. Just as importantly, it provides an opportunity to gather contextual information about what is and isn’t meaningful to

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