Volkswagen AG Automotive Company

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Volkswagen Aktiengesellschaft (AG) is a German automotive company that was founded in 1937. Since then Volkswagen has continued to grow into a multinational corporation with production facilities in China, India, Latin America, Eastern Europe, Mexico, and The United States (Volkswagen Aktiengesellschaft). Volkswagen also produces other brand name vehicles such as, Lamborghini, Audi, Bugatti, and Bentley (Volkswagen Aktiengesellschaft). In order for a business to grow it must have worthy Business Ethics and Social Responsibility. It must be able to deal with Economic Challenges Facing Contemporary Business, and have the ability to Compete in World Markets. In this paper I analyze how Volkswagen AG achieves each of these concepts and continues to stay one of the top automotive companies in today’s market.
Business Ethics and Social Responsibility:
Over the years Volkswagen AG has demonstrated respectable business ethics and social responsibility by the way they are there for their employees and customers. An example of this is when Volkswagen decided to run its foreign subdivisions in South Africa in a substandard way. Volkswagen chose to do this to save jobs for local assembly line workers and their families when South Africa was faced with prolonged high unemployment rates (Yang, Colvin, and Wong). Not only did Volkswagen help their workers in South Africa but they helped the women in this region as well. Volkswagen funded an entrepreneurial workshop for these women in partnership with the local church (Yang, Colvin, and Wong). Volkswagen donated computers to the most poorly funded school district to help improve public problems related with high unemployment rates in the local community, even though it did not have a direct lin...

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...65-71. ProQuest. Web. 29 Apr. 2014.
Mahadevan, Neetha. "VW Brand Sales Up on Chinese Demand; Growth in China Offsets Drop in Europe and U.S." Wall Street Journal (Online) Jan 10, 2014. ProQuest. Web. 25 May 2014 .
Nunes, Breno, and David Bennett. "Green Operations Initiatives in the Automotive Industry." Benchmarking 17.3 (2010): 396-420. ProQuest. Web. 29 Apr. 2014.
"Volkswagen Aktiengesellschaft." International Directory of Company Histories. Ed. Jay P. Pederson. Vol. 111. Detroit: St. James Press, 2010.Business Insights: Global. Web. 29 Apr. 2014.
"Volkswagen Focuses on Earnings." Irish Times: 6. Mar 14 2014. ProQuest. Web. 24 May 2014 .
Yang, Nini, Caran Colvin, and Yim-Yu Wong. "NAVIGATING CORPORATE SOCIAL RESPONSIBILITY COMPONENTS AND STRATEGIC OPTIONS: THE IHR PERSPECTIVE." Academy of Strategic Management Journal 12.1 (2013): 39-58. ProQuest.Web.18 May. 2014.

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