2017 - Present
• Appointed to drive profitable growth with Toys "R" Us ahead of the category, with accountability for strategy, marketing, product and operations.
• Selected to oversee customer retention, CRM, product quality, customer analytics, and business intelligence, manage customer retention program for 2M+ subscribers.
• Built new growth-focused marketing programs and strategies from the ground up and served as a strategic partner to content team, managing and advising new channels and programs to pursue.
• Mapped buyer journey, created personas, and created content to push individuals of different personas to the next stage in the buying cycle.
• Partnered with Sales and Category Management to execute client specific activities, including
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• Grew share in mature market with competitive pressure; delivered highest purchase intent in company via Facebook campaign.
• Led 12-person cross-functional team responsible for strategic marketing plans for Vicks brands that accelerated growth through breakthrough promotional plans, re-positioning ZzzQuil, and step changing digital presence.
• Led concept creation, strategic thinking, customer & trend analysis to drive strategy and multi-year innovation plans to achieve growth targets across product initiative.
• Created Marketing Center of Excellence, developed playbooks, best practices and processes to unlock levers and build knowledge within teams.
• Led Digital Thinking including Performance Marketing eCommerce and Direct to Consumer (DTC), 1st Party Selling, Digital Shelf Presence, and
National Online and Omni Brand Strategy.
• Delivered over 19.8 million impressions and 130 million user sessions in 6 months for Vicks and Puffs Joint iMedia and content syndication.
2014 -
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• Awarded Key Manager Award for delivering a 5-year global innovation vision that accelerated innovation growth
2010 - 2012
PROCTER & GAMBLE, Mason, Ohio
MARKETING STRATEGY MANAGER, Upstream Innovation
AWARDS
CERTIFICATIONS
Advanced Social Media Practitioner, Simplilearn Certification 1/2018 - Present
Email Marketing Practitioner, Simplilearn Certification 11/2017 - Present
Advanced Search Engine Optimization (SEO) Certification, Market Motive Certification 8/2017 -Present
Web Analytics Certification, Origami Logic 4/2017 - Present
Conversion Optimization Certification, Sprinklr 12/2016 - Present
2012 - 2014
PROCTER & GAMBLE, Mason, Ohio
ASSOCIATE MARKETING MANAGER Vicks Delivery
• Gathered insight from 23M organic social mentions before launching ZzzQuil’s social media pages, resulting in tailored campaign strategy and targeted social media, display, and print with custom content and messaging.
• Designed holistic Habits and Practices Study for Vicks VapoInhaler, identifying target user profiles and trial driving communication strategy.
• Exceeded KPIs delivering fewer clicks to product details and ecommerce, increased ratings, and improved SEO by
Participated the community events in store area event to market products and attract more potential customers.
When brothers Sidney and Stanley Goldstein partnered with Ralph Hoagland in Lowell Massachusetts in 1963, they were unaware of the nationwide impact that CVS would have on the retail drug industry today. Just six years after establishment, Goldstein and Hoagland sold to Melville Corporation and began acquiring companies including Revco, Prescription Health Services, People’s Drug and Eckerd Health Services. This led to an increase in sales reaching one billion dollars in 1985 as well set the bar for all pharmaceutical companies within the United States.
Our research team did wonderful job in providing us information relative to the market trend, product positioning and so much more. Their finding allowed us to update and upgrade our marketing efforts in the way that is desirable and beneficial for the company.
The CEO has also hired employees with good experience like CIO Dunst from Safeway, and for the supply chain management team, some technology experts from companies like PepsiCo, Dell and even Wal-Mart. This allows the company to be in line with the latest technologies available and demonstrates the future planning undertaken by the CEO.
introduction of new lines to the company. He was Senior Vice President of Retail Operations at
The proliferation of social media helps customers become more empowered and engaged in their brand interactions, while also providing them with new tools in their search, evaluation, choice and purchases of marketing offerings” (Vinerean, 2017). Therefore, it is essential that the former Genaflek employees enhance their skill set to include social media marketing tactics. They have been using more traditional marketing methods such as paper and television ads, focus groups, and press releases. RPZ will invest in an ongoing continuing education program. The program will allow employees to gain and retain the skills to become competitive in today’s market using social media concepts. RPZ will also hire a social media professional, as a consultant, who would be able to start the educational process and the continuing education program. Employees will participate in online courses to sharpen and stay on top of interpersonal, marketing and online skills. Frank Kasimov, of BusinessLenderMatch.com, says, “You can build on the traditional way of marketing and greatly increase your customer base and your company’s bottom line.” The former Genaflek employees would also have a vital role in training. They will introduce the former RPZ Social Media Analytics and new employees to systems and approaches used in traditional
Competition was fierce in the industry throughout the periods, but Allround was able to remain as the leader. In the OTC cold remedy industry, there are a plethora of options for consumers. The team studied what the competitors brand formula and noted the feedbacks from consumers on social media. There were many periods when consumers noted that one of our competitor’s products was better for them, but most feedback from consumers were in our favor. We diligently studied the brand formulations for all competitors and were confident that our product had the right mix to address all
Innovation has rapidly assumed a position of prominence in world competition on a global scale. To compete in this environment, organizations need a level of innovation. As competition becomes more global and time-based, organizations must develop and deliver new and superior products or services in less time. The challenge for modern organizations is to revitalize them so they can successfully and continuously develop newer products and enhance business development.
4) Viral-Quotient per Content (Any Media) - Most popular YouTube video was viewed 200,000 times. On an average, a video was viewed 1600 times. This builds upon the idea of Customer engagement, and Content distribution in the social space, that relates heavily to the very purpose of such a campaign. Also, this entire communication was user-generated, so the message didn’t look, at least to say, to be coming out in the form of ‘Company Promotion’.
Management experience will also play a large role in the success of the forecast. The current team is quite new and will gain some needed experience over the next year in the hopes of staying on track for success. The ability of management to ensure product is readily available for the client, their training techniques with new and seasoned associates, and general management style will ensure success or spell defeat for the store.
Organized and diligent with a strong background in, finance, planning, budgeting and staffing. Selected Achievements Exceeded store FORECAST seven times in the past seven years store manager of the year MONEY CORNER CONSISTENTLY Mentored hourly associate to the level of SUCCESSFUL managers MULTIPLE time Customer Focus award winner
SUMMARY Proven success in developing and implementing marketing initiatives that accelerate membership growth; consistently surpassed performance goals by 30% or more ● Strength in building relationships with members, community leaders and business executives to develop and sustain opportunities for long-term growth ● Commitment to superior customer service, understanding membership needs and creating experiences that exceed expectations ● Analytical ability to evaluate membership activity and financial reports to create programs that enhance membership satisfaction. CORE COMPETENCIES Membership Recruitment and Retention Exceptional communication and interpersonal skills Strong Leadership Skills
An accomplished, driven professional, with over thirty years’ experience and proven ability in personal development, performance management, recruitment, and initiate and capture untapped opportunities for business development. Results-oriented renegotiating of third-party contracts consistently reducing overhead cost. Planned and coordinated administrative procedures and devised ways to streamline processes with exceptional leadership, organizational, and problem-solving skills. Led marketing initiatives to enhance operations through superior emphasis on business development, market penetration/expansion, and customer service, increasing visibility and stimulating stronger engagement with customers; creating excellent customer service
I find Athenagoras’s argument that the entire human must be judged, both soul and body, to be compelling. Although I personally don’t care for his emphasis on judgement in his argument, it makes sense that “the soul cannot be judged on its own, or else the body loses its share in the reward or punishment” (55). I think this is a better argument than others that more fully separate the body from the soul because it is better able to admit to the interaction of both. Also, if one believes that desire comes from the body (I doubt this, but it seems to be a common theme amongst early Christian thinkers) and the soul has to react virtuously in response or not to this body, then it would make sense that they both have a role in a person’s morality and should both be judged. I will say that I find Athenagoras’s argument that fat and fluids are not resurrected as odd, as I don’t understand how these aren’t essential to the body, but at least Athenagoras believes that the genitals are resurrected (though “sexual desires and practices” are not present in resurrected bodies, which I find problematic as Athenagoras is still overly critical of sex) (58, 52).
Thanks to my fascination with PepsiCo and partly because this is an assignment, I went online and search for some of PepsiCo’s most successful and ongoing marketing campaigns and strategies. During my research I noticed several daring marketing strategies Pepsi employed throughout the years. For example, gaining the support of Michael Jackson in the 1980’s and latest gaining the endorsement of global pop star Beyoncé.