Heart Gala Executive Summary

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SUMMARY Proven success in developing and implementing marketing initiatives that accelerate membership growth; consistently surpassed performance goals by 30% or more ● Strength in building relationships with members, community leaders and business executives to develop and sustain opportunities for long-term growth ● Commitment to superior customer service, understanding membership needs and creating experiences that exceed expectations ● Analytical ability to evaluate membership activity and financial reports to create programs that enhance membership satisfaction.

CORE COMPETENCIES
Membership Recruitment and Retention Exceptional communication and interpersonal skills
Strong Leadership Skills …show more content…

Within four months, sponsorship revenue soared from $200,000 to over $1,000,000.

• Improved the retention ratio for NCA by building relationships with club leaders and enlisting their participation in programs and activities relevant to their specific needs.

Strategic Marketing
• Maximized sponsorship renewals at top levels ($25,000 - $100,000) by designing programs and partnerships that aligned with corporate objectives and created greater value for the investment.

• Spearheaded an aggressive marketing campaign that accelerated growth for OVATION▬ The Arts Network, by 36% in the top 10 advertising markets.

• Accelerated growth for NCA by pursuing member leads and referrals, networking at key industry events, following up with marketing campaign leads and converting trial members to active status.

• Planned, organized and directed all sponsorship development and event planning activities for the American Heart Association Heart Gala which generated a 76% profit margin.

Reggi Fryzel, page

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